Responsibilities

• Act as an accountability partner in shaping dealers’ engagement with the Hispanic community.
• Develop and implement integrated marketing initiatives that effectively resonate with Hispanic consumers to drive vehicle sales and increase brand loyalty.
• Collaborate with client's dealerships to help them understand consumer demographics and localities to create targeted advertising.
• Act as a liaison to the leadership team, ensuring they understand the benefits of their investment in multicultural marketing.

Requirements

• Fluent Spanish speaker
• Experience working with a large Dealer group and/or dealership personnel at all levels including Dealer Principal/General Manager, Sales Manager, Sales Consultant and F&I
• Knowledge and understanding of various dealership processes and environments
• Ability to set clear, measurable goals and maintain dealer accountability through regular progress tracking
• Strong knowledge of digital marketing tools, platforms, and analytics
• Excellent communication and relationship-building skills
• Proven track record of success in multicultural marketing- Hispanic a must, African American and Asian Preferred.
• Marketing/advertising media budget planning
• Proficient with Excel (pivot and data interpretation) and Power Point
• Minimum 2 years' experience in digital marketing and business development in the automotive industry.

Preferred

• Knowledge of other multicultural markets, preferably African American and Asian markets, is also desired.
• African American and Asian Preferred.