Own and scale Kit's growth marketing across paid channels, focusing on LTV:CAC optimization, inbound demand, and brand-aware campaigns, while building a data-driven operating system for performance and experimentation.

Own strategy and execution across core paid channels with a focus on measurable ROI
Collaborate with Creative, PMM, and Analytics to drive brand-aware demand and pipeline growth

Job Description

Responsibilities

First Week: Dive into our product, customers, 2026 business goals, current marketing performance, paid acquisition workflows, brand strategy, sales pipeline goals, and team operating rhythms. Take part in Get To Know You's (GTKYs) to meet our distributed team.
First Month: Complete a performance and opportunity audit across paid acquisition, funnel conversion, creative performance, reporting, and sales pipeline contribution. Identify 3–5 high-impact opportunities to improve LTV:CAC, grow qualified inbound demand, and increase brand-aware traffic from our target audiences.
First Six Months: Improve performance across existing paid channels, launch focused creative and audience tests, strengthen reporting from spend to revenue impact, partner with Creative and PMM on campaign messaging, and build an experimentation roadmap across ads, landing pages, and key funnel steps.
First Year: Own meaningful improvements in acquisition efficiency, increase qualified inbound pipeline, contribute to stronger brand awareness in priority creator segments, and build a scalable performance marketing operating system that helps Kit grow profitably.
LTV:CAC optimization: Improve the efficiency and quality of paid acquisition by aligning targeting, creative, channel mix, landing pages, and lifecycle handoffs to higher-value customers.
Inbound sales pipeline: Grow qualified demand for our sales-led motion by identifying the right segments, offers, channels, and conversion paths.
Paid acquisition performance: Own strategy, execution, testing, budget allocation, and outcomes across core paid channels.
Creative performance: Partner closely with Creative and Product Marketing to develop, test, and iterate paid creative that reflects Kit’s brand while driving measurable results.
Brand-aware demand: Help increase awareness and consideration among the creator segments most likely to become successful Kit customers.
Measurement and reporting: Build clarity on what is working, where we should invest, and how marketing spend connects to MRR, pipeline, CAC, LTV, and payback.

Requirements

8–12+ years in growth marketing, demand generation, or performance marketing, ideally in B2B SaaS, PLG, hybrid PLG/SLG, creator economy, or prosumer/product-led businesses
Proven success improving marketing efficiency while maintaining or increasing qualified lead volume, pipeline, or revenue
Experience scaling and optimizing paid channels such as Google, Meta, LinkedIn, YouTube, or other relevant channels
Experience partnering with creative teams to produce performance creative that is both brand-aligned and results-driven
Experience building or improving attribution, reporting, and decision-making systems that connect campaign performance to business outcomes
Experience marketing to high-intent audiences where quality, fit, and long-term value matter more than raw signup volume
Background in companies focused on profitable growth, efficient acquisition, and disciplined resource allocation
Skills: Paid acquisition strategy and execution across multiple channels, with experience optimizing mature or partially built programs; Strong understanding of LTV:CAC, CAC payback, cohort quality, pipeline contribution, and revenue-based performance measurement; Creative testing and performance feedback loops across hooks, messaging, landing pages, offers, and audience segments; Conversion rate optimization across landing pages, onboarding, lifecycle touchpoints, and multi-step funnels; Ability to balance brand-building and performance marketing goals without treating them as separate or competing efforts; Strong collaboration with Creative, Product Marketing, Sales, Analytics, Lifecycle, and Product teams; AI tool implementation for campaign research, creative production, audience insights, personalization, experimentation, and reporting; Budget management, forecasting, and prioritization in a profitable, resource-conscious company

Benefits

Profit Sharing
Kit equity
401k with a 5% match
We cover up to $2,100 per month toward medical premiums, with dental and vision premiums fully covered. We offer Health Insurance plans through Aetna
$2,000 equipment allowance for your first two years, $1,000 budget every following two years. Company-provided laptops are issued to every Kit team member and are not included in the equipment budget
Individual learning + development budget ($3,500/year)
Gender affirming benefits
Childcare benefit up to $3,000 annually through JOON
Twenty (20) days of paid time off during each year of employment
Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work

Kit

KIT is a knowledge institute, business location and hospitality venue with a mission: to contribute to an inclusive and sustainable world. From our campus in Amsterdam and through our global partner network, we enable people and communities to bring about positive change.

Founded in 1910

Amsterdam, North Holland, NLD

751 employees (36 in marketing)

www.kit.nl

Traffic Signals

Monthly Visitors

46.8K

Monthly Google Ads Budget

$10K

Traffic Source Mix

51.2%

Direct

33.2%

Referral

9.3%

Social

5.2%

Paid

0.8%

Headcount Trend

Current headcount: ~751

Marketing Team

Marketing Team Size

24 (3% of company)

Marketing Roles Posted (Last 30 Days)

Responsibilities

First Week: Dive into our product, customers, 2026 business goals, current marketing performance, paid acquisition workflows, brand strategy, sales pipeline goals, and team operating rhythms. Take part in Get To Know You's (GTKYs) to meet our distributed team.
First Month: Complete a performance and opportunity audit across paid acquisition, funnel conversion, creative performance, reporting, and sales pipeline contribution. Identify 3–5 high-impact opportunities to improve LTV:CAC, grow qualified inbound demand, and increase brand-aware traffic from our target audiences.
First Six Months: Improve performance across existing paid channels, launch focused creative and audience tests, strengthen reporting from spend to revenue impact, partner with Creative and PMM on campaign messaging, and build an experimentation roadmap across ads, landing pages, and key funnel steps.
First Year: Own meaningful improvements in acquisition efficiency, increase qualified inbound pipeline, contribute to stronger brand awareness in priority creator segments, and build a scalable performance marketing operating system that helps Kit grow profitably.
LTV:CAC optimization: Improve the efficiency and quality of paid acquisition by aligning targeting, creative, channel mix, landing pages, and lifecycle handoffs to higher-value customers.
Inbound sales pipeline: Grow qualified demand for our sales-led motion by identifying the right segments, offers, channels, and conversion paths.
Paid acquisition performance: Own strategy, execution, testing, budget allocation, and outcomes across core paid channels.
Creative performance: Partner closely with Creative and Product Marketing to develop, test, and iterate paid creative that reflects Kit’s brand while driving measurable results.
Brand-aware demand: Help increase awareness and consideration among the creator segments most likely to become successful Kit customers.
Measurement and reporting: Build clarity on what is working, where we should invest, and how marketing spend connects to MRR, pipeline, CAC, LTV, and payback.

Requirements

8–12+ years in growth marketing, demand generation, or performance marketing, ideally in B2B SaaS, PLG, hybrid PLG/SLG, creator economy, or prosumer/product-led businesses
Proven success improving marketing efficiency while maintaining or increasing qualified lead volume, pipeline, or revenue
Experience scaling and optimizing paid channels such as Google, Meta, LinkedIn, YouTube, or other relevant channels
Experience partnering with creative teams to produce performance creative that is both brand-aligned and results-driven
Experience building or improving attribution, reporting, and decision-making systems that connect campaign performance to business outcomes
Experience marketing to high-intent audiences where quality, fit, and long-term value matter more than raw signup volume
Background in companies focused on profitable growth, efficient acquisition, and disciplined resource allocation
Skills: Paid acquisition strategy and execution across multiple channels, with experience optimizing mature or partially built programs; Strong understanding of LTV:CAC, CAC payback, cohort quality, pipeline contribution, and revenue-based performance measurement; Creative testing and performance feedback loops across hooks, messaging, landing pages, offers, and audience segments; Conversion rate optimization across landing pages, onboarding, lifecycle touchpoints, and multi-step funnels; Ability to balance brand-building and performance marketing goals without treating them as separate or competing efforts; Strong collaboration with Creative, Product Marketing, Sales, Analytics, Lifecycle, and Product teams; AI tool implementation for campaign research, creative production, audience insights, personalization, experimentation, and reporting; Budget management, forecasting, and prioritization in a profitable, resource-conscious company

Benefits

Profit Sharing
Kit equity
401k with a 5% match
We cover up to $2,100 per month toward medical premiums, with dental and vision premiums fully covered. We offer Health Insurance plans through Aetna
$2,000 equipment allowance for your first two years, $1,000 budget every following two years. Company-provided laptops are issued to every Kit team member and are not included in the equipment budget
Individual learning + development budget ($3,500/year)
Gender affirming benefits
Childcare benefit up to $3,000 annually through JOON
Twenty (20) days of paid time off during each year of employment
Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work