Own the AlloHeme brand strategy and market development, leading launch planning, promotional strategy, cross-functional collaboration, and ongoing optimization across post-transplant monitoring workflows.

Job Description

Responsibilities

Brand Strategy & Franchise Development – Develop and execute the brand strategy for AlloHeme. Establish CareDx’s differentiated positioning in CTT by building on the company’s transplant leadership while addressing the unique needs of bone marrow transplant and cell therapy centers. Translate market research, competitive intelligence, KOL feedback, customer insights, and commercial priorities into clear strategic plans and compelling messages that support launch readiness, market shaping, and long-term franchise growth.
AlloHeme Launch Planning & Execution – Lead marketing planning and execution for the launch of AlloHeme, including core messaging, sales materials, digital content, conference presence, peer-to-peer education, PR/communications support, customer-facing resources, and field pull-through tools. Partner closely with cross-functional teams to ensure launch tactics are aligned with clinical data, customer needs, market access considerations, operational workflows, and CareDx brand standards.
Promotional Strategy & Tactic Development – Develop compelling, compliant promotional strategies and materials for key stakeholder audiences, including hem/onc transplant physicians, lab directors, clinical leadership, transplant administrators, value analysis committees, and other decision makers. Lead creation of sales aids, speaker decks, email campaigns, web content, conference assets, brochures, and other print/digital resources in collaboration with digital and operational marketing.
Market Development & Customer Engagement – Drive initiatives that increase awareness of CareDx in the CTT setting and support adoption of AlloHeme as part of post-transplant monitoring workflows. Develop programs that communicate the unmet need in post-HCT AML/MDS surveillance, the value of blood-based monitoring, and the importance of standardized relapse surveillance approaches. Partner with Medical Affairs and Sales to support compliant KOL engagement, advisory boards, congress activities, and educational initiatives.
Pipeline & Commercial Readiness Support – Work closely with the CTT product lead and cross-functional partners to develop commercial readiness plans for additional pipeline assets and potential future CTT offerings. Support market assessment, product positioning, customer segmentation, target audience definition, launch sequencing, value proposition development, and early tactical planning for assets beyond AlloHeme, including future molecular testing and/or wraparound solutions as applicable.
Cross-Functional Collaboration – Serve as a key marketing partner across Product, Sales, Medical Affairs, Marketing Operations, Events, Corporate Communications, Digital, Sales Training, Customer Experience, Market Access, and Compliance. Ensure CTT marketing initiatives are coordinated across internal teams and executed with clear timelines, ownership, and accountability. Partner closely with Sales Training to ensure the field team is equipped to deliver consistent, accurate, and compelling messages.
Agency & Vendor Management – Manage third-party agencies, creative partners, market research vendors, and other external partners supporting CTT marketing initiatives. Provide clear strategic briefs, direction, feedback, and approvals to ensure deliverables are high quality, clinically accurate, on brand, compliant, and delivered on time. Ensure agency work is aligned to launch priorities, budget, and business objectives.
Events, Conferences & Communications – Partner with Events and Corporate Communications to support CTT presence at key congresses and launch-related milestones. Lead conference strategy including development of key messaging for booth, product theaters, and customer engagement materials. Partner with corporate communications on earned/paid media campaigns and with medical on KOL-facing outreach. Ensure all external communications reinforce CareDx’s CTT strategy and brand positioning.
Insights, Metrics & Optimization – Track marketing effectiveness using appropriate KPIs, including awareness, engagement, field utilization, lead generation, account activation, campaign performance, adoption metrics, and customer feedback. Use insights from field team, market research, customers, and cross-functional partners to refine messaging, optimize tactics, and inform future planning.
Compliance, Budget & Operational Excellence – Lead marketing materials through the MLR review process, ensuring accuracy, compliance, and timely approvals. Manage marketing budgets, purchase orders, agency scopes, and project timelines. Balance speed, quality, and compliance while maintaining discipline around priorities and resource allocation.

Requirements

Marketing Experience –at least 10+ years of relevant marketing experience in diagnostics, genomics, biotech, pharma, medical device, or other regulated healthcare/life sciences environments. Experience developing brand strategy, launch plans, customer messaging, promotional materials, and multichannel marketing campaigns is required.
Launch & Market Development Experience – Demonstrated experience launching new products, building emerging markets, or establishing a new brand/franchise is strongly preferred. Experience in complex specialty markets with multiple clinical, laboratory, administrative, and financial stakeholders is highly relevant. The ideal candidate is comfortable creating clarity in ambiguity and developing marketing programs for products that require both clinical belief-building and operational workflow integration.
Health Care/Life Sciences – Experience in a regulated healthcare environment is required, ideally in diagnostics, genomics, transplant medicine, hematology/oncology, or molecular testing. Familiarity with HIPAA, data privacy, MLR review, clinical evidence translation, and compliant promotional practices is required. Experience in hematologic malignancies, cell therapy, MRD, or complex laboratory services is a strong plus.
Leadership & Cross-Functional Collaboration - must be a strong peer leader, self-starter, and collaborator that works effectively across Product, Sales, Medical, and Regulatory to ensure promotional content is clinically accurate, compliant, and strategically aligned. The ideal candidate excels at turning strategy into action, driving alignment across stakeholder groups, and executing initiatives that support both revenue growth and improved patient outcomes. Success in this role requires the ability to effectively collaborate and thrive in a matrixed, mission-driven organization.
Clinical & Scientific Communication – Proven ability to translate complex clinical, scientific, and technical information into clear, compelling, audience-specific messaging for HCPs, lab directors, administrators, sales teams, and other stakeholders. Must be able to balance scientific accuracy with commercial clarity and avoid over-claiming in a highly regulated environment.
Agency, Budget & Executional Excellence – Experience managing external agencies, vendors, creative development, media/digital programs, conference assets, and marketing budgets. Must be comfortable moving from strategy to execution, managing multiple workstreams simultaneously, and ensuring deliverables are completed on time and to a high standard.

Preferred

MBA, MPH, MS, or other advanced degree preferred.
Scientific or clinical background is a plus, particularly in molecular diagnostics, hematology/oncology, transplant medicine, genomics, or cell therapy.

Benefits

Competitive base salary and incentive compensation
Health and welfare benefits, including a gym reimbursement program
401(k) savings plan match
Employee Stock Purchase Plan
Pre-tax commuter benefits
And more!
Please refer to our page to view detailed benefits at https://caredx.com/company/careers
Living Donor Employee Recovery Policy that allows up to 30 days of paid leave annually to a full-time employee who makes the selfless act of donating an organ or bone marrow.

CareDx, Inc.

2.6 Glassdoor

CareDx, Inc., headquartered in South San Francisco, is a precision medicine company focused on the discovery, development, and commercialization of clinically differentiated, high-value healthcare solutions for transplant patients and caregivers. Our Mission: Create life-changing solutions that enable transplant patients to thrive.Our Vision: A world where every patient receives the transplant they need to live longer, fuller lives. For more information, visit www.caredx.com.

Founded in 1998

Brisbane, California, USA

www.caredx.com

36% recommend to a friend

Traffic Signals

Monthly Google Ads Budget

Marketing Team

Median Career Experience

17 years

Median Tenure

1.5 years

Marketing Roles Posted (Last 30 Days)

People

Funding

Total Funding

$574.9M

Last Raise

$164M

Post IPO Equity, 5 years ago

Funding History

Jan 2021
Post IPO Equity • $164M
Jun 2020
Post IPO Equity • $117.1M
Nov 2018
Post IPO Equity • $52.8M

Recent News

CDNA: Wells Fargo Raises Price Target to $18, Maintains Equal-We

Dec 15, 2025 • GuruFocus

CareDx price target raised to $18 from $14 at Wells Fargo

Dec 15, 2025 • TipRanks

CareDx (CDNA): Rethinking Valuation After a Sharp Short-Term Share Price Rebound

Dec 14, 2025 • Yahoo Finance UK

Responsibilities

Brand Strategy & Franchise Development – Develop and execute the brand strategy for AlloHeme. Establish CareDx’s differentiated positioning in CTT by building on the company’s transplant leadership while addressing the unique needs of bone marrow transplant and cell therapy centers. Translate market research, competitive intelligence, KOL feedback, customer insights, and commercial priorities into clear strategic plans and compelling messages that support launch readiness, market shaping, and long-term franchise growth.
AlloHeme Launch Planning & Execution – Lead marketing planning and execution for the launch of AlloHeme, including core messaging, sales materials, digital content, conference presence, peer-to-peer education, PR/communications support, customer-facing resources, and field pull-through tools. Partner closely with cross-functional teams to ensure launch tactics are aligned with clinical data, customer needs, market access considerations, operational workflows, and CareDx brand standards.
Promotional Strategy & Tactic Development – Develop compelling, compliant promotional strategies and materials for key stakeholder audiences, including hem/onc transplant physicians, lab directors, clinical leadership, transplant administrators, value analysis committees, and other decision makers. Lead creation of sales aids, speaker decks, email campaigns, web content, conference assets, brochures, and other print/digital resources in collaboration with digital and operational marketing.
Market Development & Customer Engagement – Drive initiatives that increase awareness of CareDx in the CTT setting and support adoption of AlloHeme as part of post-transplant monitoring workflows. Develop programs that communicate the unmet need in post-HCT AML/MDS surveillance, the value of blood-based monitoring, and the importance of standardized relapse surveillance approaches. Partner with Medical Affairs and Sales to support compliant KOL engagement, advisory boards, congress activities, and educational initiatives.
Pipeline & Commercial Readiness Support – Work closely with the CTT product lead and cross-functional partners to develop commercial readiness plans for additional pipeline assets and potential future CTT offerings. Support market assessment, product positioning, customer segmentation, target audience definition, launch sequencing, value proposition development, and early tactical planning for assets beyond AlloHeme, including future molecular testing and/or wraparound solutions as applicable.
Cross-Functional Collaboration – Serve as a key marketing partner across Product, Sales, Medical Affairs, Marketing Operations, Events, Corporate Communications, Digital, Sales Training, Customer Experience, Market Access, and Compliance. Ensure CTT marketing initiatives are coordinated across internal teams and executed with clear timelines, ownership, and accountability. Partner closely with Sales Training to ensure the field team is equipped to deliver consistent, accurate, and compelling messages.
Agency & Vendor Management – Manage third-party agencies, creative partners, market research vendors, and other external partners supporting CTT marketing initiatives. Provide clear strategic briefs, direction, feedback, and approvals to ensure deliverables are high quality, clinically accurate, on brand, compliant, and delivered on time. Ensure agency work is aligned to launch priorities, budget, and business objectives.
Events, Conferences & Communications – Partner with Events and Corporate Communications to support CTT presence at key congresses and launch-related milestones. Lead conference strategy including development of key messaging for booth, product theaters, and customer engagement materials. Partner with corporate communications on earned/paid media campaigns and with medical on KOL-facing outreach. Ensure all external communications reinforce CareDx’s CTT strategy and brand positioning.
Insights, Metrics & Optimization – Track marketing effectiveness using appropriate KPIs, including awareness, engagement, field utilization, lead generation, account activation, campaign performance, adoption metrics, and customer feedback. Use insights from field team, market research, customers, and cross-functional partners to refine messaging, optimize tactics, and inform future planning.
Compliance, Budget & Operational Excellence – Lead marketing materials through the MLR review process, ensuring accuracy, compliance, and timely approvals. Manage marketing budgets, purchase orders, agency scopes, and project timelines. Balance speed, quality, and compliance while maintaining discipline around priorities and resource allocation.

Requirements

Marketing Experience –at least 10+ years of relevant marketing experience in diagnostics, genomics, biotech, pharma, medical device, or other regulated healthcare/life sciences environments. Experience developing brand strategy, launch plans, customer messaging, promotional materials, and multichannel marketing campaigns is required.
Launch & Market Development Experience – Demonstrated experience launching new products, building emerging markets, or establishing a new brand/franchise is strongly preferred. Experience in complex specialty markets with multiple clinical, laboratory, administrative, and financial stakeholders is highly relevant. The ideal candidate is comfortable creating clarity in ambiguity and developing marketing programs for products that require both clinical belief-building and operational workflow integration.
Health Care/Life Sciences – Experience in a regulated healthcare environment is required, ideally in diagnostics, genomics, transplant medicine, hematology/oncology, or molecular testing. Familiarity with HIPAA, data privacy, MLR review, clinical evidence translation, and compliant promotional practices is required. Experience in hematologic malignancies, cell therapy, MRD, or complex laboratory services is a strong plus.
Leadership & Cross-Functional Collaboration - must be a strong peer leader, self-starter, and collaborator that works effectively across Product, Sales, Medical, and Regulatory to ensure promotional content is clinically accurate, compliant, and strategically aligned. The ideal candidate excels at turning strategy into action, driving alignment across stakeholder groups, and executing initiatives that support both revenue growth and improved patient outcomes. Success in this role requires the ability to effectively collaborate and thrive in a matrixed, mission-driven organization.
Clinical & Scientific Communication – Proven ability to translate complex clinical, scientific, and technical information into clear, compelling, audience-specific messaging for HCPs, lab directors, administrators, sales teams, and other stakeholders. Must be able to balance scientific accuracy with commercial clarity and avoid over-claiming in a highly regulated environment.
Agency, Budget & Executional Excellence – Experience managing external agencies, vendors, creative development, media/digital programs, conference assets, and marketing budgets. Must be comfortable moving from strategy to execution, managing multiple workstreams simultaneously, and ensuring deliverables are completed on time and to a high standard.

Preferred

MBA, MPH, MS, or other advanced degree preferred.
Scientific or clinical background is a plus, particularly in molecular diagnostics, hematology/oncology, transplant medicine, genomics, or cell therapy.

Benefits

Competitive base salary and incentive compensation
Health and welfare benefits, including a gym reimbursement program
401(k) savings plan match
Employee Stock Purchase Plan
Pre-tax commuter benefits
And more!
Please refer to our page to view detailed benefits at https://caredx.com/company/careers
Living Donor Employee Recovery Policy that allows up to 30 days of paid leave annually to a full-time employee who makes the selfless act of donating an organ or bone marrow.

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Recent News

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Top 1% of applicants do these two things.

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Requirements

Preferred

Benefits

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Traffic Signals

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Founders / CEO

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Funding

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Recent News