2 months ago
Product Marketing Manager
Givelify
Dallas, TX (Remote)Full time
All marketing roles in the US
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All marketing roles in the US
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Product Marketing Manager
Dallas, TX (Remote)
$75K/yr - $92K/yr (Est.)Mid LevelFull time
Posted 2 months ago
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Job Summary
Own the product marketing lifecycle from discovery to launch, translating donor and partner insights into positioning, campaigns, and enablement that drive adoption and growth for Givelify’s giving platform.
- Lead research, positioning, launch strategy, asset development, and cross-functional collaboration to shape product messaging and market impact.
- Build deep donor and Giving Partner understanding to inform campaigns, channels, and adoption efforts.
- Track launch results, gather feedback, and iterate across messaging, assets, and programs to unlock growth.
Job Description
Own the product marketing lifecycle from discovery to launch, translating donor and partner insights into positioning, campaigns, and enablement that drive adoption and growth for Givelify’s giving platform.
- Responsibilities: Lead research, positioning, launch strategy, asset development, and cross-functional collaboration to shape product messaging and market impact.
- Audience & Market Focus: Build deep donor and Giving Partner understanding to inform campaigns, channels, and adoption efforts.
- Measurement & Optimization: Track launch results, gather feedback, and iterate across messaging, assets, and programs to unlock growth.
Givelify
4.4 Glassdoor
Givelify is the most loved and trusted online and mobile giving platform. Along with its powerful donation management system, it’s the fastest-growing technology for advancing generosity in the world. We instantly connect people to their heart’s impulse to do good with award-winning products and experiences. A global community of nearly 2 million generous people supports their favorite churches, places of worship, nonprofits, and causes with over $6 billion in donations across more than 75,000 organizations. Givelify leads all giving apps on the App Store and Google Play Store with more than 104,000 verified, authentic reviews with an average 4.9 out of 5-star rating. Learn more at Givelify.com.
Founded in 2013
Indianapolis, Indiana, USA
99 employees (22 in marketing)
82% recommend to a friend
86% CEO approval
Traffic Signals
Monthly Visitors
140.2K
Monthly Google Ads Budget
$1.9K
Traffic Source Mix
Search
29.2%
Direct
56.6%
Referral
9.6%
Social
4.1%
Paid
0.4%
Headcount Trend
Current headcount: ~99
Marketing Team
Marketing Team Size
17 (17% of company)
Median Career Experience
18 years
Median Tenure
3.3 years
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Shiao-Chin Shih
Head of Product and Customer Marketing
At the company for 1 year 11 months
Juana Véliz
Senior Director of Brand
At the company for 6 years 8 months
Amanda Egan, PMP®
Senior Marketing Project Manager
At the company for 5 months
Juan Martin Vazquez
Sr. Product Marketing Manager
At the company for 1 year 3 months