The Content Production Specialist position is responsible for creating and producing various forms of professional-grade media content, independently or in cooperation with vendor partners, including video, photography, graphical elements, and other digital assets that tell stories of customer and employee success, as aligned with our company mission.
The Content Production Specialist manages all aspects of production, including concept development, storyboarding, copy coordination, shooting and post-editing.
Will conduct interviews with customers and employees in a professional manner that elicits authentic, genuine content for repurposing in a variety of forms.
Other duties include managing website content (copy, graphics, basic web design), managing ongoing visual content needs for the Marketing team, and design/execution of mass emails and content for automated workflows.
Must be able to oversee projects from creation to completion, ensuring finished products and delivery times meet or exceed client expectations.

Requirements

Three years’ experience in a corporate marketing environment
Thorough understanding of storytelling concepts using various medium.
Substantial portfolio of past work demonstrating expert-level photography, video, and graphic design proficiency.
Expert level proficiency with Adobe CC (InDesign, Illustrator, Photoshop, Lightroom, Premier, After Effects); proficiency in web design.
Working knowledge of marketing processes and campaign development.
Must be able to oversee projects from creation to completion, ensuring finished products and delivery times meet or exceed client expectations.
Must possess a keen eye for when and where to set up and take photos and videos.
Excellent organizational, and interpersonal skills.
Must be a good listener with excellent written and verbal communication skills.
Self-motivated, organized and detail-oriented. Must be able to work independently and possess ability to manage multiple/changing priorities.
Strong leadership skills and a commitment to teamwork.

Preferred

Bachelor's Degree from a four-year college or university, preferred
Previous copy-writing experience a plus

Benefits

Health, dental and vision insurance.
Paid time off.
401(k), $0.75 to $1.25 match up to 6%.
Life and disability insurance.
In-house training instructors/programs.
Tuition reimbursement.
Employee referral bonus program.
Discounts: cellular phone service, computers, tooling, cars and trucks.

Carter Machinery

Founded in 1952, Carter Machinery is the authorized Caterpillar dealer serving Virginia, West Virginia, Maryland, Delaware and Washington D.C. through a network of more than 30 locations and 3,000 employees. We support customers in many diverse industries including construction, mining, forestry, power generation, paving, industrial engines, and gas compression and marine. Mission: We continuously enhance our customers' experience by delivering the highest levels of value through engaged employees.Follow Us: Facebook: http://www.facebook.com/cartermachineryX (formerly Twitter): https://twitter.com/CarterMachinery YouTube: https://www.youtube.com/user/CarterMachinery Google+: https://plus.google.com/+Cartermachineryco/postsInstagram: https://instagram.com/cartermachinery

Founded in 1952

Salem, Virginia, USA

www.cartermachinery.com

Traffic Signals

Monthly Google Ads Budget

$713

Marketing Team

Median Career Experience

13 years

Median Tenure

5.2 years

People

Marketing Leadership

Rossie Hutcheson

Marketing Manager

At the company for 2 years 2 months

Amanda Hague

Digital Marketing Program Manager

At the company for 6 years 7 months

Jenna Peckman

Marketing Program Manager

At the company for 9 years 9 months

Recent News

Carter Machinery hosts the ultimate Commanders reveal party!

Aug 22, 2025 • WUSA9

Carter Machinery Teams Up with Warhorse Racing for MotoAmerica Superbikes at VIRginia International Raceway

Jul 17, 2025 • Business Wire

Carter Machinery Teams Up with Warhorse Racing for MotoAmerica Superbikes at VIRginia International Raceway

Jul 17, 2025 • Morningstar.com

Responsibilities

The Content Production Specialist position is responsible for creating and producing various forms of professional-grade media content, independently or in cooperation with vendor partners, including video, photography, graphical elements, and other digital assets that tell stories of customer and employee success, as aligned with our company mission.
The Content Production Specialist manages all aspects of production, including concept development, storyboarding, copy coordination, shooting and post-editing.
Will conduct interviews with customers and employees in a professional manner that elicits authentic, genuine content for repurposing in a variety of forms.
Other duties include managing website content (copy, graphics, basic web design), managing ongoing visual content needs for the Marketing team, and design/execution of mass emails and content for automated workflows.
Must be able to oversee projects from creation to completion, ensuring finished products and delivery times meet or exceed client expectations.

Requirements

Three years’ experience in a corporate marketing environment
Thorough understanding of storytelling concepts using various medium.
Substantial portfolio of past work demonstrating expert-level photography, video, and graphic design proficiency.
Expert level proficiency with Adobe CC (InDesign, Illustrator, Photoshop, Lightroom, Premier, After Effects); proficiency in web design.
Working knowledge of marketing processes and campaign development.
Must be able to oversee projects from creation to completion, ensuring finished products and delivery times meet or exceed client expectations.
Must possess a keen eye for when and where to set up and take photos and videos.
Excellent organizational, and interpersonal skills.
Must be a good listener with excellent written and verbal communication skills.
Self-motivated, organized and detail-oriented. Must be able to work independently and possess ability to manage multiple/changing priorities.
Strong leadership skills and a commitment to teamwork.

Preferred

Bachelor's Degree from a four-year college or university, preferred
Previous copy-writing experience a plus

Benefits

Health, dental and vision insurance.
Paid time off.
401(k), $0.75 to $1.25 match up to 6%.
Life and disability insurance.
In-house training instructors/programs.
Tuition reimbursement.
Employee referral bonus program.
Discounts: cellular phone service, computers, tooling, cars and trucks.