Responsibilities
- Create engaging social media and digital content for platforms like Instagram, Facebook, and LinkedIn.
- Help plan and execute student-focused marketing campaigns, promotions, and events.
- Support experiential marketing efforts including author visits, bookstore activations, giveaways, and student programs.
- Research marketing trends and help identify new ways to connect with students and grow engagement.
- Collaborate with bookstore leadership and campus partners on creative campaigns and special projects.
- Assist with marketing strategy development and brand-building initiatives.
- Support additional marketing and promotional efforts as needed.
Requirements
- Current undergraduate student at the Morgan State University majoring in Marketing, Business, Communications, or a related field.
- Strong communication and storytelling skills with an eye for engaging content.
- Passion for social media, branding, and campus engagement.
- Organized, detail-oriented, and comfortable managing multiple projects.
- Self-starter who works well independently and collaboratively.
- Ability to commit for at least 6 months; full academic year preferred.
Preferred
- Familiarity with Canva, Adobe Creative Suite, or similar design tools is a plus.
- Previous marketing, retail, or campus involvement experience is helpful but not required.
