3 days ago
Strategic Partnership Marketing Manager - Data Center
Gates Corporation
Denver, CO (On-site)Full time$120K/yr – $155K/yr
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Strategic Partnership Marketing Manager - Data Center
Denver, CO (On-site)
$120K/yr – $155K/yrSenior Level8+ years expFull time
Posted 3 days ago
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Job Summary
Own the partner marketing program end-to-end by shaping and executing co-marketing with OEMs, hyperscalers, and system integrators to accelerate Gates data center growth.
- Lead strategic partner marketing plans that align with Gates’ data center strategy
- Enable sales with partner-driven tools and campaigns to grow the pipeline
Job Description
Responsibilities
- Develop and execute strategic partnership marketing plans aligned to Gates’ Data Center growth strategy.
- Identify, prioritize, and manage key ecosystem partnerships including OEMs, hyperscalers, colocation providers, engineering firms, and system integrators.
- Design and execute co-marketing initiatives such as joint events, campaigns, technical content, and thought leadership with partners.
- Enable Sales and Strategic Account teams with partner-driven marketing tools, messaging, and campaigns to accelerate pipeline growth.
- Align ‘push’ (OEM, channel, partners) and ‘pull’ (end users, hyperscalers) marketing motions to create a cohesive go-to-market approach.
- Collaborate with product management and engineering to effectively position Gates’ data center assembly and fluid conveyance solutions.
- Own partner marketing performance metrics including lead generation, pipeline impact, and ROI of campaigns and partnerships.
- Manage relationships with external partners and agencies to ensure high-quality execution and consistent brand messaging.
- Develop compelling value propositions and messaging tailored to key data center customer segments.
- Analyze market trends, customer insights, and competitive activity to refine partnership marketing strategy.
Requirements
- Bachelor’s degree in Marketing, Business, or related field.
- 8+ years of experience in strategic marketing, partnership marketing, or business development roles.
- Experience working with partners and executing co-marketing programs in a B2B or industrial environment.
- Strong understanding of data center market dynamics and ecosystem players preferred.
- Proven ability to collaborate across sales, product, and marketing organizations.
- Strong communication, project management, and analytical skills.
Preferred
- Experience in data center infrastructure, liquid cooling, or thermal management markets.
- Familiarity with fluid systems, assemblies, or industrial manufacturing solutions.
- Experience supporting global or multi-region marketing programs.
- Ability to translate technical concepts into customer-facing marketing content.
- Strategic and commercial mindset with ability to connect partnerships to business growth.
- Strong relationship-building and influence skills across internal and external stakeholders.
- Ability to operate in a fast-paced, evolving market environment.
- Data-driven decision-making and performance tracking.
- Collaborative, proactive, and results-oriented approach.
Gates Corporation
We are a leading manufacturer of application-specific fluid power and power transmission solutions. At Gates, we are driven to push the boundaries of materials science to engineer products that continually exceed expectations.We don’t rest on our rich heritage of innovation. We leverage it to inspire solutions that will power the next hundred years. We invest continually in R&D and technology, so our products not only outperform industry standards; they exceed our customers’ demanding expectations. We invest in our people, bringing real-world experience that enables us to solve our customers’ diverse challenges of today and anticipate those of tomorrow. And we are constantly expanding our product catalog and value-added service offerings to support every facet of our customers’ operations. In the most extreme environments and those more familiar, Gates is there with the right product, in the right place at the right time. Whether building original equipment or maintaining products in the aftermarket, we enable companies in every industry to be more efficient, productive, and profitable. We are Gates.
Traffic Signals
Monthly Visitors
575.1K
Monthly Google Ads Budget
$7.5K
Traffic Source Mix
Search
40%
Direct
55.3%
Referral
3.7%
Social
0.6%
Paid
0.4%
Headcount Trend
Current headcount: ~8.1K
Marketing Team
Marketing Team Size
234 (3% of company)
Median Career Experience
19 years
Median Tenure
8 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Mike Haen
Vice President – Global Marketing, Product Line Management and Pricing
At the company for 15 years 4 months
Christian Karner
VP Marketing and CX - Americas
At the company for 5 years 1 month
Caitlin Steele
Sr. Director, Global Marketing
At the company for 8 years 2 months
Dave Douglass
Director Global Marketing Hydraulic Hose and Couplings
At the company for 50 years 8 months
Funding
Total Funding
$1.2B
Last Raise
$225.7M
Post IPO Secondary, 1 years ago
Funding History
- Oct 2024Post IPO Secondary • $225.7M
- Aug 2024Post IPO Secondary
- May 2024Post IPO Debt • $500M