2 days ago
Manager, Brand Marketing
Caleres
Novato, CA (On-site)Full time$96K/yr – $125K/yr
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Manager, Brand Marketing
Novato, CA (On-site)
$96K/yr – $125K/yrManager5+ years expFull time
Posted 2 days ago
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Job Summary
Own and drive cross-functional seasonal marketing programs that enhance brand experience and customer loyalty.
- Lead seasonal marketing campaigns with Merchandising, Analytics, and Finance
- Align omni-channel strategies with brand and customer experience goals
- Mentor and develop marketing talent
Job Description
Responsibilities
- Lead Seasonal Marketing Campaigns: Develop promotional marketing plans in partnership with Merchandising, Analytics, and Finance teams
- Drive Omni-Channel Marketing Strategies: Ensure all marketing tactics align with overall brand strategy and customer experience goals
- Lead Cross-Functional Collaboration: Provide leadership to cross-functional project teams responsible for executing key marketing initiatives
- Manage Promotions & Brand Initiatives: Spearhead programs focused on enhancing customer experience, brand perception, and customer loyalty
- Manage Vendor Partnerships & Co-Op Programs: Manage vendor relationships, co-op budgets, creative approvals, proofs, and recap reporting
- Develop & Lead Talent : Provide ongoing coaching, mentorship, and performance feedback to direct reports
Requirements
- Bachelor’s degree in Marketing, Business, or related field strongly preferred
- 5+ years of experience in Marketing, Account Management, or related roles
- Retail marketing experience preferred
- Strong leadership, communication, and project management skills
- Ability to thrive in a fast-paced, detail-oriented environment
- Proficiency in Microsoft Excel, Word, PowerPoint, and Outlook
Preferred
- Bachelor’s degree in Marketing, Business, or related field strongly preferred
- Retail marketing experience preferred
Benefits
- Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
- Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
- Get Paid When You Want : Access your money as you earn it and request your earnings before payday
- Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
Caleres
3.1 Glassdoor
Caleres is the home of today’s most coveted footwear brands around the world and represents a diverse portfolio spanning all of life’s styles and experiences. Every shoe tells a story and Caleres has the perfect fit for every one of them. Caleres’ brands live in all channels of today’s global marketplace, including our 1,200+ branded retail locations as well as department and specialty stores, branded e-commerce sites, and many third-party retail sites. Our brand collections have been developed and acquired to meet the evolving needs of today’s assorted and growing audiences. Consumer insights drive every aspect of the innovation, design, and craft that go into our distinctly positioned brands, including Famous Footwear, Sam Edelman, Naturalizer, Allen Edmonds, Vionic, and Dr. Scholl’s Shoes.Caleres’ 145-year legacy of craftsmanship provides our foundation. But our next chapters are being written through investments in technology, trend research, manufacturing, sustainability, sourcing, and the brilliant people who will lead us into the future – helping Caleres deliver the strongest, most desired brand portfolio in the market.The Caleres story is most simply defined by the company’s mission: Inspire people to feel great...feet first.
St Louis, Missouri, USA
9.2K employees (361 in marketing)
46% recommend to a friend
57% CEO approval
Traffic Signals
Monthly Visitors
70.4K
Traffic Source Mix
Search
32.6%
Direct
61.1%
Referral
4.1%
Social
1.5%
Paid
0.5%
Headcount Trend
Current headcount: ~9.2K
Marketing Team
Marketing Team Size
191 (2% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$700M
Last Raise
$700M
Post IPO Debt, 9 months ago
Funding History
- Jun 2025Post IPO Debt • $700M