2 months ago
Director, Field Marketing And Communications (Priority Market Lead) - Southwest & Mountain
Alzheimer's Association Arizona
Houston, TX (On-site)Internship$88K/yr – $100K/yr
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Director, Field Marketing And Communications (Priority Market Lead) - Southwest & Mountain
Houston, TX (On-site)
$88K/yr – $100K/yrDirector/Executive7+ years expInternship
Posted 2 months ago
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Job Summary
Own local marketing and communications to drive visibility, fundraising, and engagement in the priority market by coordinating with national MarComm, leading media and digital strategies, and activating campaigns with local partners.
- Media relations: build relationships with local outlets and secure earned coverage.
- Digital/Social Strategy: oversee local channels with consistent, audience-resonant content.
- Campaign Activation & Materials: adapt national templates into local collateral, newsletters, and web content to boost engagement and revenue.
Job Description
Responsibilities
- Develop and implement a comprehensive marketing and communications plan to support the Association’s goals in the priority market, aligning with the organization’s national strategic plan.
- Provide counsel to local leadership and staff on integrated marketing and communications strategies for mission and fundraising initiatives.
- Lead local media relations efforts, building relationships with media and securing earned media coverage to elevate visibility of the Association’s work and impact.
- Oversee market-level digital and social media strategy, ensuring consistent, engaging content that promotes the full mission and resonates with diverse audiences.
- Support and activate local marketing campaigns based on national templates across paid, owned, and earned channels to drive constituent engagement and revenue.
- Manage development of local materials (collateral, newsletters, advertising, web content) that adhere to brand standards and key messaging.
- Collaborate with national and regional MarComm colleagues to ensure consistency, share best practices, and optimize resources for maximum impact.
- Monitor and evaluate performance of marketing and communications efforts through data and analytics to measure effectiveness and inform strategy.
- Serve as a brand ambassador and spokesperson when appropriate, representing the Association in the community and with external partners.
- Recruit, train, and empower volunteers to serve as spokespersons and community advocates, amplifying the organization’s visibility and impact within the priority market.
Requirements
- Bachelor’s degree in marketing, communications, public relations, or related field.
- 7–10 years of experience in marketing and communications, with demonstrated success managing integrated strategies.
Nice-to-Have
- Experience leading communications efforts within a major market or large metropolitan area preferred.
- Experience working in nonprofit, healthcare, or public health organizations is a plus.
- Strong media relations experience and familiarity with the local media landscape.
- Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Demonstrated ability to work collaboratively with cross-functional teams.
- Strong writing, storytelling, and presentation skills.
- Experience using analytics to inform communications strategies.
- Strategic thinker with the ability to translate organizational goals into actionable communication strategies.
- Skilled in developing compelling, mission-driven messaging and creative campaigns.
- Adept at building relationships with diverse stakeholders, including media, partners, volunteers, and donors.
Benefits
- Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan.
Alzheimer's Association Arizona
To eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.
Traffic Signals
Monthly Visitors
1.2M
Monthly Google Ads Budget
$207.1K
Traffic Source Mix
Search
50.4%
Direct
28.9%
Referral
8.4%
Social
4.5%
Paid
3.5%