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Marketing jobs

1 marketing jobs

2 months ago

Media Relations Manager

Beth Israel Lahey Health

Boston, MA (On-site)Full time$95K/yr – $130K/yr

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Beth Israel Lahey Health

Media Relations Manager

Boston, MA (On-site)

$95K/yr – $130K/yrSenior Level5+ years expFull time

Posted 2 months ago

Job Summary

Own the media relations program for hospitals and clinical units, shaping strategy, executive storytelling, and crisis response while aligning with system goals.

Media Relations Strategy: Build and adapt proactive plans to position hospitals as trusted commentary resources across local, regional, and national outlets.
Executive Communications and Media Relationships: Write press materials and pitch stories; cultivate senior media relationships to boost visibility.
Crisis Management and Cross-Channel Alignment: Lead crisis response with leadership and ensure consistent, proactive communications across internal and external channels.

Job Description

Responsibilities

Developing and implementing proactive media relations strategies designed to further strengthen the reputation of assigned hospitals and/or clinical units.
Collaborating with assigned hospital and/or clinical unit leadership and others to identify opportunities for media engagement. Aligning and prioritizing media relations strategy and tactics in the context of the mission and business strategy of the system and assigned hospitals and/or clinical units.
Continuously evaluating effectiveness of those media relations strategies and adapt accordingly.
Developing and maintaining relationships with local, regional and national media outlets. Proactively pitching stories to favorably position assigned hospitals and/or clinical units, and establish BILH organizations as a go-to resource for expert commentary.
Writing press releases, media advisories, opinion pieces and letters to the editor on behalf of assigned hospitals and/or clinical units.
In close collaboration and alignment with the Director of Media Relations and others, managing crises or adverse events to minimize any negative reputational impact on assigned hospitals and/or clinical units.
Contributing in a positive and collaborative manner to a client-centric operating model that provides proactive and responsive service and support to hospital and/or business unit leaders.
Working collaboratively with colleagues across the Communications Department to ensure alignment and consistency across internal and external channels. Staying up-to-date on national trends and best practices in media relations and health care communications, as well as competitive news and trends.
Participates in Communications team on-call program.
Has the authority to direct and support employees daily work activities. Has authority to undertake or recommend the following employment actions: hiring, termination, corrective action and performance reviews. Direct Reports: None Indirect Reports: None

Requirements

Bachelor's degree required.
5-8 years related work experience required in Media Relations and 0-1 years supervisory/management experience required
Experience with computer systems required, including web based applications and some Microsoft Office applications which may include Outlook, Word, Excel, PowerPoint or Access.

Preferred

Healthcare Experience.

Beth Israel Lahey Health

3.3 Glassdoor

Beth Israel Lahey Health is a new, integrated system providing patients with better care wherever they are. Care informed by world-class research and education. We are doctors and nurses, technicians and social workers, innovators and educators, and so many others. All with a shared vision for what health care can and should be.

Founded in 2019

29K employees (66 in marketing)

www.bilh.org

52% recommend to a friend

53% CEO approval

Salaries

Posted range

$95K/yr – $130K/yr

Taken straight from the job posting.

See all Beth Israel Lahey Health salaries

Marketing Team

Marketing Team Size

54 (0% of company)

Median Career Experience

16 years

Median Tenure

4.3 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Vanessa Hill

Vice President, Marketing, Brand and Digital Strategy

At the company for 6 years 5 months

David Reilly

Marketing and Communications Director

At the company for 1 year 3 months

Chloe Carmichael

Director, Marketing and Communications

At the company for 5 years 10 months

Debra Vasapolli MBA, MS

Director Communications & Marketing

At the company for 2 years 5 months

Traffic Signals

Monthly Visitors

1.8M

Monthly Google Ads Budget

$2.7K

Traffic Source Mix

19.7%

Direct

69.3%

Referral

9.1%

Social

0.6%

Paid

1.2%

Headcount Trend

Current headcount: ~28.7K

Recent News

Newborns across the Beth Israel Lahey Health hospital system are getting in the Thanksgiving spirit, especially on the Special Care Nursery floors.

Nov 26, 2025 • facebook.com

Coughlin stepping down as Beth Israel Deaconess Plymouth president

Nov 20, 2025 • Plymouth Independent

Beth Israel Lahey Health Urgent Care Formally Opens in Haverhill with Ribbon Cutting Ceremony

Oct 19, 2025 • WHAV

Links

www.bilh.org

X (Twitter)

Crunchbase

Responsibilities

Developing and implementing proactive media relations strategies designed to further strengthen the reputation of assigned hospitals and/or clinical units.
Collaborating with assigned hospital and/or clinical unit leadership and others to identify opportunities for media engagement. Aligning and prioritizing media relations strategy and tactics in the context of the mission and business strategy of the system and assigned hospitals and/or clinical units.
Continuously evaluating effectiveness of those media relations strategies and adapt accordingly.
Developing and maintaining relationships with local, regional and national media outlets. Proactively pitching stories to favorably position assigned hospitals and/or clinical units, and establish BILH organizations as a go-to resource for expert commentary.
Writing press releases, media advisories, opinion pieces and letters to the editor on behalf of assigned hospitals and/or clinical units.
In close collaboration and alignment with the Director of Media Relations and others, managing crises or adverse events to minimize any negative reputational impact on assigned hospitals and/or clinical units.
Contributing in a positive and collaborative manner to a client-centric operating model that provides proactive and responsive service and support to hospital and/or business unit leaders.
Working collaboratively with colleagues across the Communications Department to ensure alignment and consistency across internal and external channels. Staying up-to-date on national trends and best practices in media relations and health care communications, as well as competitive news and trends.
Participates in Communications team on-call program.
Has the authority to direct and support employees daily work activities. Has authority to undertake or recommend the following employment actions: hiring, termination, corrective action and performance reviews. Direct Reports: None Indirect Reports: None

Requirements

Bachelor's degree required.
5-8 years related work experience required in Media Relations and 0-1 years supervisory/management experience required
Experience with computer systems required, including web based applications and some Microsoft Office applications which may include Outlook, Word, Excel, PowerPoint or Access.

Preferred

Healthcare Experience.