Own the content strategy across blog, website, LinkedIn, newsletter, and campaigns
Create high-quality content: thought leadership, product explainers, case studies, guides, landing pages, and social content
Partner with internal experts (product, sales, customer success) to translate insights into crisp, compelling narratives
Build an editorial calendar that supports GTM goals and drives measurable engagement
Optimize content for SEO and lead generation while maintaining quality and authenticity
Own positioning and messaging for key services and offerings—clear, differentiated, and aligned to ICP pain points
Develop personas, use cases, and value propositions that reflect real customer workflows and buying behavior
Produce product one-pagers, pitch decks, FAQs, feature briefs, and sales enablement assets

3–6 years of experience in content marketing, product marketing, or similar roles in B2B SaaS
Must have: B2B SaaS experience; ideally in cybersecurity, GRC, compliance, or adjacent enterprise software markets
Strongly preferred: Early-stage startup experience where you've built content and positioning from scratch
Proven ability to create content that drives engagement, pipeline, and revenue—not just traffic
Experience developing personas, value propositions, and product narratives that resonate with enterprise buyers
Exceptional writing skills: You can break down complex topics simply and compellingly
Strong understanding of enterprise sales cycles and how content influences buying decisions
Experience with content management systems, marketing automation platforms (HubSpot, Marketo), and analytics tools

You've worked in early-stage environments where you had to figure things out without a perfect playbook
You're equally comfortable writing a 2,000-word thought leadership piece and a punchy LinkedIn post
You can take complex product capabilities and turn them into customer stories that sales teams love

Content & Product Marketing Manager