4 months ago
Director, Engagement Strategy
Digitas Health
New York, USA (On-site)Full time$107K/yr – $153K/yr
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Director, Engagement Strategy
New York, USA (On-site)
$107K/yr – $153K/yrDirector/Executive6+ years expFull time
Posted 4 months ago
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Job Summary
Own DTC engagement strategy for pharmaceutical brands and drive omnichannel plans across channels to influence consumer decision journeys.
- Own the DTC Engagement Strategy and Omnichannel Plans across website, CRM, email, social, and paid media.
- Must-have: 6–10 years healthcare marketing with proven omnichannel launch experience.
- Standout: Cross-functional collaboration with Brand Strategy, Data, Medical, and Creative and mentorship of juniors.
Job Description
Responsibilities
- A strategic problem solver and innovator with a strong understanding of DTC engagement dynamics.
- Accountable and dependable, delivering on commitments, building trust through follow‑through, and consistently seeking opportunities to exceed expectations.
- Proactive by nature, always scanning for gaps, anticipating needs, and acting as a catalyst for improvement in daily work and client delivery.
- Relentlessly curious, driven to dig deeper, explore new angles, and fully understand challenges.
- A trusted partner to clients, skilled at translating insights into strategies that build credibility and foster long-term relationships.
- Highly collaborative and an excellent communicator, able to connect dots across teams and bring clarity to complex ideas.
Requirements
- 6–10 years of experience in healthcare marketing, strategic planning, and customer experience, with a focus on DTC engagement
- Proven success in developing omnichannel strategies for a launch, targeting Consumers
- A true collaborator that has worked on large scale projects across multiple digital properties - the true dot connector.
- Expertise in leveraging insights, data, and segmentation to shape HCP engagement plans.
- Strong analytical and problem-solving skills to address complex business challenges.
- Demonstrated ability to mentor and develop junior team members.
- Experience building client relationships and delivering compelling presentations.
- A collaborative attitude and ability to work effectively with cross-functional teams.
- Proactive, self-motivated, and capable of managing multiple projects simultaneously.
Benefits
- Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
- Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
- All your information will be kept confidential according to EEO guidelines.
Digitas Health
Digitas Health is connected, for good. The first global connected-health agency, we specialize in bringing health brands and humans closer—as they should be. Health is for all of us, after all. So where data informs, we add our instinct. Where intelligence empowers, we bring our empathy. And where creativity comes first, we remember it comes from all of us. Because for us, good is more than a metric. It’s a mindset. A mantra. A must. With offices in Philadelphia, New York, and Chicago, Digitas Health is a member of the world’s largest healthcare communications network, Publicis Healthcare Communications Group. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.
Traffic Signals
Monthly Visitors
5.7K
Traffic Source Mix
Search
36.4%
Direct
47.6%
Referral
7.3%
Social
7.4%
Paid
1.1%
Headcount Trend
Current headcount: ~971
Marketing Team
Marketing Team Size
162 (17% of company)
Marketing Roles Posted (Last 30 Days)
6