3 weeks ago
Director, Brand and Creative Services
Rockbot
Boston, MA (Remote)Full time$180K/yr – $210K/yr
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Director, Brand and Creative Services
Boston, MA (Remote)
$180K/yr – $210K/yrDirector/Executive12+ years expFull time
Posted 3 weeks ago
Job Summary
Own and evolve Rockbot’s brand identity while setting a high creative benchmark and scaling the brand system as the company grows. Lead story-driven campaigns, guard the brand with strategic clarity, and mentor a growing creative team while aligning with cross-functional leaders on business strategy and growth.
Job Description
Responsibilities
- Own the Rockbot brand identity and continuously evolve it to match the company’s trajectory, product innovation, and market momentum.
- Set and uphold a creative benchmark that reflects excellence across all expressions of the brand.
- Reimagine the brand system as the company grows—ensuring it remains modern, coherent, and differentiated.
- Act as the brand’s guardian, confidently defending creative decisions with strategic clarity and expert rationale.
- Lead the creation of visually compelling, story-driven campaigns that communicate our value with sophistication and emotional impact.
- Oversee concepting and execution for web, product launches, video, digital, content, and experiential—always raising the bar.
- Maintain an exacting eye for design, narrative consistency, and creative craft across all assets.
- Roll up your sleeves and contribute hands-on design, direction, and refinement to key deliverables.
- Partner with Marketing, Product, Sales, and Executive teams to ensure creative direction is aligned with business strategy and growth.
- Mentor, motivate, and elevate internal creatives while establishing scalable creative processes and brand systems.
Requirements
- 7–12+ years of creative experience with top-tier agency training and deep expertise in the tech industry, with preference to experience in SaaS-based businesses similar in stage to Rockbot
- A portfolio that showcases world-class visual storytelling, brand evolution, and integrated campaign work.
- A reputation for demanding excellence—both in conceptual thinking and executional detail.
- Ability to build, adapt, and scale brand systems that evolve alongside fast-growth companies.
- Hands-on mastery of design craft, supported by strong conceptual, editorial, and narrative instincts.
- Strong leadership presence, with the ability to inspire teams and champion bold creative.
- Expertise with core creative tools (Figma, Adobe CC, etc.) and a passion for staying ahead of design trends.
Rockbot
4.5 Glassdoor
Since 2009, Rockbot has been the pioneer in the media-for-business industry. Offering Music, TV, Digital Signage, and Advertising through an acclaimed single-platform solution, Rockbot enables the world's largest companies, franchises, and thousands of SMBs, to deliver the best in-location customer experiences. Backed by Google and trusted by nearly 50,000 businesses across North America, Rockbot’s clients include Planet Fitness, Walmart, Shake Shack, and Ashley Furniture.
Founded in 2009
Oakland, California, USA
122 employees (22 in marketing)
81% recommend to a friend
80% CEO approval
Salaries
Posted range
$180K/yr – $210K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
14 (11% of company)
Median Career Experience
19 years
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Funding
Total Funding
$5.4M
Last Raise
$2.7M
Series A, 11 years ago
Funding History
- May 2015Series A • $2.7M
- Apr 2015Debt Financing • $290K
- Aug 2014Seed • $1.2M
Traffic Signals
Monthly Visitors
201.4K
Monthly Google Ads Budget
$30K
Traffic Source Mix
Search
21.1%
Direct
75.5%
Referral
2.9%
Social
0.3%
Paid
0.1%
Headcount Trend
Current headcount: ~121