2 months ago
Senior Manager, Organic Growth Marketing
Skillz Inc.
San Francisco, CA (Hybrid)Full time
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Senior Manager, Organic Growth Marketing
San Francisco, CA (Hybrid)
Salary Not AvailableSenior Level7+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own growth across mobile and real-money gaming by shaping referral, community-driven acquisition, onboarding optimization, and app-store performance to lift conversions and lifetime value.
- Growth Engine: Drive multi-channel strategies for organic installs, engagement, and app-store optimization to improve deposit conversion.
- Cross-Functional Ownership: Collaborate with Product, Analytics, Creative, and Player Advocacy to optimize onboarding and lifecycle campaigns.
- Team & Capability: Build and mentor a high-performing growth team, aligning hiring with KPIs and strategic milestones.
Job Description
Responsibilities
- Drive revenue growth through referral programs, community-led initiatives, and app store optimization to accelerate organic acquisition and engagement.
- Develop and execute multi-channel growth marketing strategies to drive app installs, user engagement, and deposit conversion (ITD%).
- Analyze user behavior, app ratings, and sentiment trends to identify opportunities for improving the customer journey and maximizing lifetime value.
- Collaborate cross-functionally with Product, Player Advocacy, Analytics, and Creative teams to optimize onboarding, app store performance, and retention campaigns.
- Design and implement experimentation frameworks to continuously improve conversion rates, app ratings, and review sentiment.
- Lead hiring, onboarding, and development of a high-performing growth marketing team, ensuring alignment with KPIs and strategic objectives.
Requirements
- 7+ years of experience in digital or mobile growth marketing, preferably in real-money gaming, fintech, or consumer apps.
- Proven track record of driving conversion, retention, and app rating improvements through strategic campaigns and experimentation.
- Hands-on experience with acquisition channels, app analytics tools, A/B testing platforms, and marketing automation systems.
- Experience building, leading, and scaling high-performing marketing teams, including recruitment, coaching, and career development.
Preferred
- Proven leadership and people management skills, including mentoring, developing talent, and fostering a high-performance team culture.
- Strong cross-functional collaboration and project management skills in a fast-paced, high-growth environment.
Benefits
- Culture of Impact: Join a united team of builders, creators, innovators, and entrepreneurs driven by the desire to win. At Skillz, we create value, obsess over our product, and make a difference in the world.
- Comprehensive Benefits: Enjoy peace of mind with our comprehensive benefits package, which includes 100% coverage for medical, dental, and vision expenses for both you and your dependents. Additionally, take advantage of our 401K matching, equity incentives, pre-tax benefit options, and more.
- Wellness Support: Enhance your well-being with our array of wellness initiatives, including meditation and mental health resources, physical fitness coaching and classes, family planning assistance, health and parenting guidance, virtual therapy sessions, and more.
- Time off: We offer competitive paid time off (PTO) & company holidays to help you recharge and pursue your passions.
- Las Vegas Headquarters: Skillz strongly believes in a five-day a week, collaborative office environment at our 36,000+ square foot headquarters. Enjoy free breakfast and catered lunches, snacks, a full-size gym with showers, commuter benefits, insurance, team bonding events and many more.
- Recognized Success: Skillz has earned recognition as one of Fast Company’s Most Innovative Companies, CNBC 's Disruptor 50, San Francisco Business Times' Best Places to Work, Forbes' Next Billion-Dollar Startups, and the #1 fastest-growing company in America on the Inc. 5000 list, and many more.
- Development Opportunities: We hold our employees to high standards while providing them with professional growth opportunities. We operate like a startup, and encourage all of our employees to collaborate and voice feedback about our product and ways we can improve as a business. We believe in never settling, and that also pertains to your growth.
Skillz Inc.
2.8 Glassdoor
Skillz is the leading mobile games platform that connects players in fair, fun, and meaningful competition. The Skillz platform helps developers build multi-million dollar franchises by enabling social competition in their games. Leveraging its patented technology, Skillz hosts billions of casual esports tournaments for millions of mobile players worldwide, and distributes millions in prizes each month.Skillz has also earned recognition as one of Fast Company’s Most Innovative Companies, CNBC’s Disruptor 50, Forbes’ Next Billion-Dollar Startups, San Francisco Business Times’ Best Places to Work, and the #1 fastest-growing company in America on the Inc. 5000. We’re building a groundbreaking company that's pioneering an entirely new industry, and we're searching for top-notch people to join our mission. If you’re up for the challenge, we’d love to meet you!
Founded in 2012
Las Vegas, Nevada, USA
243 employees (25 in marketing)
38% recommend to a friend
33% CEO approval
Traffic Signals
Monthly Visitors
564.1K
Traffic Source Mix
Search
39.2%
Direct
47.3%
Referral
8.5%
Social
3%
Paid
1.6%
Headcount Trend
Current headcount: ~243
Marketing Team
Marketing Team Size
8 (3% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$287.3M
Last Raise
$159M
Post IPO Equity, 5 years ago
Funding History
- Dec 2020Post IPO Equity • $159M
- May 2020Series E
- Aug 2019Series D • $25M