Own and drive Cariloha’s organic social strategy across TikTok, Instagram, YouTube, and emerging platforms—leading content calendars, production priorities, and platform-specific strategies while aligning with campaigns and product launches. Build a high-performing creator/UGC ecosystem, manage content performance, and steer live commerce efforts alongside a data-informed, creative process.

Job Description

Responsibilities

Organic Social Strategy
Own and evolve Cariloha’s organic social strategy across TikTok, Instagram, YouTube, and emerging platforms
Build and manage a forward-thinking, consistent content calendar
Define content cadence, production priorities, and platform-specific strategies
Align social content with campaigns, product launches, and key business initiatives
Identify opportunities to grow audience, increase engagement, and drive revenue
Own content performance, including engagement, virality, and conversion
Lead content amplification strategy, including boosting and alignment with paid media
Creative Direction & Brand Storytelling
Define content pillars and shape Cariloha’s social voice and visual identity

Requirements

5+ years of experience in social media, content creation, and video production
Proven track record of growing and managing high-performing social channels
Strong photography, videography, and editing skills (lighting, audio, post-production)
Experience across TikTok, Instagram Reels, and YouTube (short- and long-form)
Experience with live content or live commerce
Deep understanding of social trends, algorithms, and audience behavior
Ability to balance creative instinct with data-driven decision-making
Experience working with creators and integrating UGC into brand ecosystems
Strong organizational and project management skills
Confident directing talent and providing creative feedback

Benefits

Competitive salary
Medical, dental, vision, and life insurance
401(k) with company match
Paid time off (PTO)
Flexible work schedule
Gym membership options
Employee recognition programs, including monetary rewards and annual “Live Your Dream” awards
Generous employee product discounts and annual product giveaways
Company events, catered meals, and a fully stocked kitchen
Annual one-on-one financial consulting

Cariloha

4.3 Glassdoor

Driven by a comfort and eco-conscious lifestyle, Cariloha joined the Style of the Caribbean with the Spirit of Aloha to provide the best in natural sustainability. Since 2007, the brand has grown to become the only multi-store retailer in the world to provide an entire store experience that’s completely merchandised with products made from eco-friendly bamboo – it’s a comfy way to save the worldTM.By turning self-replenishing bamboo fields into crazy-soft bamboo fabrics, Cariloha is the original for offering an exclusive collection of bedding, apparel, active wear, and bath goods made from soft, cool, clean and green bamboo.Inspired by the essence and energy of the islands, Cariloha blends style and self-expression into every piece of clothing and bedding it makes. Special care is taken to drape customers in soft, comfortable, naturally breathable bamboo fabrics that leave them experiencing tranquil days in paradise time and time again. Thanks to an ever-growing, rich supply of bamboo, Cariloha has a growing fleet of stores in 16 countries offering its proprietary bamboo apparel, bedding and bath goods and enjoying the quality, soft touch, and green 'footprint' of this sustainable resource.

Founded in 2007

Sandy, Utah, USA

151 employees (15 in marketing)

www.cariloha.com

85% recommend to a friend

92% CEO approval

Recent Ads

Traffic Signals

Monthly Visitors

493.7K

Monthly Google Ads Budget

$67.1K

Traffic Source Mix

25.9%

Direct

64%

Referral

5.2%

Social

3.3%

Paid

1.5%

Headcount Trend

Current headcount: ~151

Marketing Team

Marketing Team Size

11 (7% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$9.5M

Last Raise

$9.5M

Series Unknown, 5 years ago

Funding History

May 2021
Series Unknown • $9.5M

Marketing jobs

Director of Social Commerce & Content

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Creator Commerce Specialist

Director of Social Commerce & Content

Director of Social Commerce & Content

All marketing roles in the US

All marketing roles in the US

Director of Social Commerce & Content

Director of Performance Marketing

Live Commerce Producer

Creator Commerce Specialist

Director of Social Commerce & Content

Director of Social Commerce & Content

Director of Social Commerce & Content

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Benefits

Cariloha

Recent Ads

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News

All marketing roles in the US

All marketing roles in the US

Director of Social Commerce & Content

Director of Performance Marketing

Live Commerce Producer

Creator Commerce Specialist

Director of Social Commerce & Content

Director of Social Commerce & Content

Director of Social Commerce & Content

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Benefits

Cariloha

Recent Ads

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News