Lead the creative output for flagship campaigns by setting the quality bar, guiding the team to consistently exceptional work, and owning end-to-end projects from brief to final delivery.

• Own creative direction and quality gate across flagship campaigns, ensuring brand standards and cultural relevance.
• Lead end-to-end projects from kickoff to post-mortem, troubleshooting creative and logistical challenges and maintaining timelines.
• Mentor designers and art directors with specific, brief-tied feedback to elevate craft and strategic thinking.