Responsibilities

• Trade Marketing Strategy Development & Execution: Develop and implement comprehensive trade marketing strategies that align with company objectives, strengthen brand presence, and drive revenue growth across retail, wholesale, and distribution channels. Ensure all initiatives are tailored to channel-specific opportunities and customer needs.
• Sales & Marketing Collaboration: Partner closely with sales and marketing teams to design and execute customer-focused promotional programs, trade campaigns, and activation plans that support business growth and maximize market penetration.
• Trade Promotions Management: Plan, coordinate, and evaluate trade promotions to increase product visibility, customer engagement, and sales performance. Monitor promotion effectiveness and optimize programs to maximize return on investment (ROI).
• Market & Competitive Analysis: Analyze market trends, shopper behavior, customer insights, and competitor activities to identify opportunities, mitigate risks, and inform strategic decision-making.
• Channel Marketing Support: Adapt national and regional marketing campaigns for trade channels, ensuring that messaging, promotions, and marketing materials effectively resonate with retailers, distributors, and end consumers.
• Merchandising & In-Store Execution: Lead the development and execution of merchandising programs, point-of-sale materials, product displays, and in-store activations to enhance brand visibility and improve the shopper experience.
• Retailer & Distributor Relationship Management: Build and maintain strong working relationships with key retail customers, distributors, and channel partners to support collaborative business planning and successful trade marketing initiatives.
• Budget Planning & Management: Develop and manage trade marketing budgets, ensuring efficient allocation of resources while maintaining alignment with company financial goals and performance expectations.
• Performance Tracking & Reporting: Monitor, analyze, and report on key performance indicators (KPIs) related to trade marketing activities. Provide actionable recommendations and insights to improve campaign effectiveness and channel performance.
• Cross-Functional Project Leadership: Coordinate with internal stakeholders, including sales, marketing, supply chain, operations, and product teams, to ensure seamless planning and execution of trade marketing programs.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field required
• Experience: Minimum of 5–7 years of progressive experience in trade marketing, brand marketing, sales marketing, category management, or a related commercial function.
• Proven experience developing and executing trade marketing strategies, promotional programs, and customer activation campaigns.
• Experience working with retail partners, distributors, wholesalers, and key account teams within a consumer goods, manufacturing, food and beverage, or related industry.
• Demonstrated success managing trade marketing budgets and measuring promotional effectiveness.
• Experience leading cross-functional projects and collaborating with sales, marketing, operations, and supply chain teams.
• Prior experience supporting product launches, merchandising initiatives, and in-store marketing programs preferred.
• Experience utilizing market research, shopper insights, and sales data to drive business decisions and channel growth.
• Strong understanding of trade marketing principles, channel marketing strategies, and retail execution practices.
• Knowledge of consumer behavior, shopper marketing, category management, and customer engagement strategies.

Benefits

• Health Benefits: Cost-effective medical, dental and vision plans
• Employee Assistance Program and other mental health resources
• Additional programs include company paid term life insurance and disability coverage
• 401(k) plan that includes a company match
• Paid Time Off
• Holidays – All full-time and part-time with benefits employees receive days off for 10 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
• Vacation Time – All full-time employees at the below the Director level start with 15 days/year; Director and above level have Discretionary Time Off, which for Directors is generally 15 days and for VPs and above 21 days. Part-time with benefits employees receive time off based on the number of hours they work.
• Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends