7 weeks ago
Campaign & Lead Specialist
Tripleseat
Concord, MA (Hybrid)Full time$70K/yr – $85K/yr
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Campaign & Lead Specialist
Concord, MA (Hybrid)
$70K/yr – $85K/yrMid Level2+ years expFull time
Posted 7 weeks ago
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Job Summary
Own the marketing ops backbone for campaign attribution and lead flow across HubSpot and Salesforce, aligning asset launches, lead routing, and scoring to drive clean first-touch through conversion signals.
- Campaign governance: ensure consistent tagging, naming, and multi-touch attribution across systems
- Lead lifecycle & scoring: manage EL to QL transitions, score tuning, and SLA-aligned routing
- Measurement & reporting: connect campaigns to pipeline value and SAO creation with attribution dashboards
Job Description
Responsibilities
- Campaign Execution: Ensure all campaign assets — emails, landing pages, forms, and paid media — are properly tied to campaigns via UTM tracking, HubSpot campaign association, and Salesforce campaign membership to maintain clean source attribution from first touch through conversion
- Build and maintain campaign tracking workflows in HubSpot and Salesforce to ensure accurate lead capture, source attribution, and funnel stage progression from first touch through conversion
- Set up and configure campaign assets — emails, landing pages, forms, and list imports — for launch readiness
- Maintain campaign taxonomies, UTM structures, and naming conventions across HubSpot and Salesforce
- Support BDR enrollment workflows and Outreach sequence setup for campaign-sourced leads
- Lead Management
- Manage inbound lead flow — ensuring timely routing, accurate lifecycle stage assignment (EL → QL → SAO), and clean data from top of funnel through conversion
- Monitor lead quality across segments (SMB, Mid Market, Hotels, Enterprise) and flag volume or quality issues to the Demand Generation team
- Collaborate with Sales Operations to maintain lead routing rules, BDR territory assignments, and SLA compliance
- Lead Scoring
Tripleseat
3.6 Glassdoor
Tripleseat is a catering and event management web-based platform for restaurants, hotels, and unique venues that will increase sales and streamline the booking process. It is the first web-based system created by restaurant event planners for restaurant event planners. Tripleseat captures leads through the venue’s website and Facebook page and automatically uses that information to populate everything to facilitate the event manager’s job. It just takes a few clicks and it will build the client database tracking their history of bookings, generate all the documents needed at once, and change them all simultaneously, while also popping the information onto a web accessible calendar which displays it to be accessed anytime, anywhere Tripleseat has taken the restaurant business by storm, providing solutions and simplifying the event process from start to finish.
Founded in 2009
Concord, Massachusetts, USA
71% recommend to a friend
75% CEO approval
Traffic Signals
Monthly Google Ads Budget
$30.9K
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$57.7M
Last Raise
$55M
Private Equity, 3 years ago
Funding History
- Apr 2023Private Equity
- Apr 2019Series Unknown
- Sep 2017Corporate Round • $55M