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2 months ago

Associate Creative Director, Copy

Synchrony Group, LLC

West Chester, PA (Remote)Full time

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Synchrony Group, LLC

Associate Creative Director, Copy

West Chester, PA (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive pharma copy development across digital and print, aligning with client branding and creative strategy to engage HCPs and patients.

Own end-to-end copy for campaigns across digital and print, collaborating with Creative and Editorial teams.
Must-have: 5 years of pharmaceutical agency copywriting experience.
Standout: Cross-functional collaboration to align brand, messaging, and therapeutic strategy.

Job Description

Partner with internal teams to turn complex data into engaging and meaningful copy for a variety of audiences, including HCPs, patients/caregivers, and internal client audiences (e.g., sales representatives)
Develop original content for deliverables across digital and print media (e.g., product brochures, emails, social media, banner advertisements, videos, websites, core visual aids)
Establish and maintain close partnerships with Creative personnel leads to help establish the creative vision and refine graphics and layouts for all pieces
Engage with clients to understand their brand(s), key messages, and creative vision; explore and develop innovative ideas appropriate to client marketing strategies
Demonstrate a firm understanding of the therapeutic areas, target audiences, and strategy for various products, with the flexibility/adaptability necessary to lead and contribute to content development efforts for various therapeutic teams
Ensure high quality and degree of accuracy with thorough referencing and annotation of all materials
Incorporate internal and client feedback, comments, and changes to manuscripts and layouts while maintaining the integrity and purpose of the material
Work with Editorial and Medical content leads to facilitate and ensure maintenance of up-to-date style guides and core claims documents
Present work and provide rationale in internal and client content and creative reviews or meetings
Work with internal teams (e.g., Project Management) to develop and adhere to logical and attainable timelines for project completion

5 years of pharmaceutical agency copywriting experience
Experience writing for both HCP and consumer audiences
Solid understanding of marketing and advertising principles
Demonstrated experience working on a wide range of accounts and therapeutic areas

Familiarity with user experience (UX) best practices
Ability to write for cross-channel platforms (i.e., print, digital)

Synchrony places high value on the well-being of its employees; therefore, Synchrony team members are eligible for a comprehensive array of benefits, including competitive salaries, generous paid time off, excellent health insurance, family leave, and a 401(k) plan with employer matching.

Synchrony Group, LLC

Synchrony Group is an independently owned group of companies built on a foundation of scientific excellence and specializing in medical communications and marketing communications.Synchrony Healthcare is a marketing communications agency providing a range of services including strategic communications planning as well as branded and disease state marketing campaigns and initiatives.Synchrony Medical Communications is a scientific communications agency specializing in strategic planning, publication planning and support, and medical communications.Synchrony was started in 2007 with the goal of being the best in the industry at strategic planning and execution of medical communications initiatives. We achieve this through in-depth understanding of therapeutic areas, products, and clinical data, enhanced by our proven ability to maximize internal cross-functional resources and external expert engagement in order to develop and execute best-in-class communications plans, programs, and activities. Our companies assist clients in three primary areas that constitute the full spectrum of support services—Scientific Communications, Marketing Communications, and Strategic Consulting.Our mission is to be the premier medical communications company in the pharmaceutical and medical device industries and the leader in planning, creation, and execution of best-in-class programs that address legitimate unmet medical needs, maximize strategic objectives, make real scientific/clinical contributions, and improve outcomes for our clients, healthcare professionals, and patients.

Founded in 2007

West Chester, Pennsylvania, USA

100 employees (38 in marketing)

synchronygroup.com