Responsibilities

• Responsible for developing the year-long, seasonal, and weekly sports marketing calendar, leading work sessions with creative partners, and presenting plans to cross-functional teams and leadership.
• Lead the day-to-day development and execution of all sports marketing partnerships, including athlete, league, and event collaborations.
• Build and maintain strong relationships with internal and external peers and partners to align partnership goals and maximize impact.
• Manage end-to-end activation plans for sports partnerships—briefing, creative development, timelines, budget oversight, execution and performance tracking.
• Collaborate with internal Talent, PR, Social, and Creative teams to bring sports partnerships to life across all channels.
• Partner closely with the Brand Strategy team to maintain a deep understanding of the product and campaign calendar, ensuring sports marketing initiatives are seamlessly integrated into the broader brand narrative and deliver a cohesive customer experience.
• Manage external agency partners in strategy and execution of campaigns and events.
• Connect with regional marketing leads to ensure they have the tools and plans necessary to adapt to their markets and incorporate regional needs into planning processes.
• Track the success of regional marketing efforts within key markets to ensure global implementation of key learnings.
• Oversee one direct report (Events Specialist), ensuring flawless execution of all sports-related events and appearances.

Requirements

• Bachelor’s degree in Marketing, Communications, Fashion Merchandising, or a related field, or related experience.
• 7+ years of experience in Marketing Brand Strategy.
• Deep passion for fashion, style, and consumer culture, with a strong understanding of the trends, brands, and cultural moments shaping the industry.
• A passion for sports and understanding of the sports media landscape.
• Exceptional executive presence and communication skills, with the ability to confidently engage, influence, and present recommendations to senior leadership.
• Proven experience managing partnerships and working with talent representation.
• Strong project management skills with the ability to juggle multiple high-profile campaigns simultaneously.
• Strong inter-departmental coordination skills.
• High attention to detail, organization, and time management.
• Experience in a fast paced, multi-channel retail environment is a preferred.

Preferred

• Global perspective and international experience a plus.
• Supervisory experience preferred.