2 months ago
Senior Manager, US PR & Communications
Shiseido
New York City, NY (On-site)Full time
All marketing roles in the US
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All marketing roles in the US
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Senior Manager, US PR & Communications
New York City, NY (On-site)
Salary Not AvailableSenior Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and orchestrate US PR and influencer relations to elevate brand and founder thought leadership, integrating paid and earned strategies for high-impact launch moments.
- Build strategic press and influencer programs, nurturing relationships with editors, VIPs, and industry tastemakers to drive earned media and social amplification.
- Coordinate agency management, cross-functional briefs, and data-backed influencer tactics to meet launch KPIs and ongoing momentum.
Job Description
Responsibilities
- You will support the US Communications Team in developing launch strategies and evergreen programming for press and influencers.
- You will accelerate brand awareness and promote Dr Dennis Gross Skincare and the Dermatology practice, while elevating Founders Dr. Dennis Gross and Carrie Gross as key thought leaders within the industry.
- You will plan and execute new launch initiatives and always on strategies to promote brand awareness.
- You will develop meaningful relationships with VIPs, celebrity makeup artists, aestheticians and tastemakers.
- You will help secure print, digital, and broadcast media placements and social mentions.
- You will cultivate strong relationships with key editors in the press landscape.
- You will research trends for new pitch angles, research new outlets and pitches to expand press outreach.
- You will compile and manage media lists.
- You will manage US PR agency.
- You will develop holistic paid/earned strategy, driving influencer activations in tandem with Global Communications to aid in increasing brand awareness during key launch moments.
Requirements
- 5-8 years prior experience in public relations or communications role.
- A strong understanding of the beauty and cosmetics industry.
- Proven success designing and executing marketing and communications strategies and campaigns.
- Knowledge of online and social media/beauty landscape, ability to research and share ideas.
- Excellent organizational project management skills and ability to meet deadlines.
- Creative thinker who is also able to think analytically and strategically.
- Strong communication, interpersonal, and relationship-building skills; able to work in a team; keen multitasker who can spearhead projects independently with accountability.
- Must be able to multitask and manage multiple priorities with different deadlines.
- Experience with influencer management platforms i.e. Tribe Dynamics and office tools i.e. Microsoft Office suite.
Preferred
- You have experience with influencer management platforms i.e. Tribe Dynamics and office tools i.e. Microsoft Office suite.
Benefits
- At Shiseido Americas, our pride extends beyond our rich legacy to our passionate and talented team that brings it to life every day.
- We recognize that without our people, innovation would not be possible.
- That's why we go above and beyond with our comprehensive benefits program to recognize our employees.
- With an array of options designed to give our employees peace of mind, our perks & benefits program is more than just a perk – it's an investment in our people's futures.
- Whether you're looking for comprehensive health coverage, retirement savings, or paid time off, our benefits have you covered! Check out a list of our Benefits and Perks offerings:
- Medical, Dental, & Vision Insurance
- Life and Disability Insurance
- Paid Time Off
- Paid Volunteer Days
- Paid Company Holidays
- Paid Parental Leave
- 401K with 6% Company Match
- Talent Development & Learning Programs
- Internal & International Mobility
- Product Discounts & Annual Gratis
Shiseido
3.5 Glassdoor
Shiseido is one of the top cosmetics companies in the world, with a rich portfolio of international brands in 120 countries and regions.Among others, Shiseido owns the following prominent cosmetics, skincare and fragrance brands: SHISEIDO, NARS, Clé de Peau Beauté, BENEFIQUE, ELIXIR, IPSA, MAQUILLAGE, INTEGRATE, AUPRES, ANESSA and ISSEY MIYAKE. Our mission―BEAUTY INNOVATIONS FOR A BETTER WORLD―is to offer solutions to social problems and achieve a sustainable society, helping people find happiness through our mainstay beauty business. We strive to create a better world through beauty innovations, as we perceive and respond to each person's profound need for betterment in an ever-changing global environment. For more than 150 years our history and tradition have been built on distinctive innovations in each era. Today, we are taking on new challenges and making a concerted effort across the entire Group to pursue innovations that break the status quo and meet the diverse beauty values and needs of people around the world.As a global beauty company of Japanese origin, we not only develop cosmetics, but introduce and create unprecedented products and new value that go beyond. Through these activities, we realize “beauty innovations” leading to new lifestyles for consumers around the world. ※ All comments and queries will be responded to in due course.
Tokyo, Tokyo, JPN
8.6K employees (1,494 in marketing)
67% recommend to a friend
80% CEO approval
Traffic Signals
Monthly Visitors
1.3M
Monthly Google Ads Budget
$144.1K
Traffic Source Mix
Search
45.8%
Direct
43.4%
Referral
6%
Social
3.5%
Paid
1.1%
Headcount Trend
Current headcount: ~8.6K
Marketing Team
Marketing Team Size
1,217 (14% of company)
Median Career Experience
5 years
Median Tenure
6.2 years
Funding
Last Raise
Post IPO Equity, 1 years ago
Funding History
- Feb 2025Post IPO Equity