2 months ago
Marketing Specialist
PARKVIEW HEALTH SYSTEM INC
Fort Wayne, IN (On-site)Full time
Marketing jobs
2 marketing jobs
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Marketing Specialist
Fort Wayne, IN (On-site)
Salary Not AvailableMid Level5+ years expFull time
Posted 2 months ago
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Job Summary
Own and drive marketing plans in healthcare to reach priority audiences and turn campaigns into awareness and preference for services and physicians.
- Develops and executes multidisciplinary marketing plans across institutes, service lines, markets, and physician audiences.
- Builds relationships with administrative and physician leaders to align marketing initiatives with organizational priorities.
Job Description
Own and drive marketing plans in healthcare to reach priority audiences and turn campaigns into awareness and preference for services and physicians.
- Responsibilities: Develops, implements and maintains compelling strategic marketing plans targeting priority audiences with relevant marketing campaigns to achieve specific goals while thriving in a fast-paced healthcare setting.
- Creates novel content and strategies for assigned institutes, service lines, markets and physicians through digital and non-digital marketing efforts.
- Strives to increase awareness, consideration and preference of services and physicians among key consumers and physician target markets.
- Develops and maintains relationships with administrative and physician leaders in key areas.
Note: The bullets above reflect the core responsibilities; other details are available in the full posting.
PARKVIEW HEALTH SYSTEM INC
PARKVIEW HEALTH SYSTEM INC is a company based out of 10501 CORPORATE DR, Ft Wayne, Indiana, United States. Parkview Hospital Randallia has served area residents at its current location since 1953. Located in central Fort Wayne, we continue to be a full-service center of healthcare activity and excellence, and we are dedicated to providing exceptional service with kindness and concern for your personal situation.Below, we hope you find some resources that will help you during your time here, whether as a patient or visitor.
Traffic Signals
Monthly Visitors
920.3K
Monthly Google Ads Budget
$25.4K
Traffic Source Mix
Search
39.4%
Direct
54%
Referral
5.2%
Social
0.6%
Paid
0.6%
Headcount Trend
Current headcount: ~16
Marketing Team
Marketing Team Size
1 (7% of company)