3 months ago
Marketing Automation Specialist
The US Oncology Network
Dallas, TX (Remote)Full time
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Marketing Automation Specialist
Dallas, TX (Remote)
Salary Not AvailableMid Level2+ years expFull time
Posted 3 months ago
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Job Summary
Own and optimize healthcare email automation to educate patients, drive engagement, and support conversion while upholding HIPAA and accessibility standards.
- Marketing Automation Ownership: Design, execute, and test SFMC-based email and nurture programs that educate patients and move them through the lifecycle.
- Operations and Analytics: Manage lists, segmentation, reporting, and data hygiene to improve targeting and campaign performance.
Job Description
Responsibilities
- Build, execute, and optimize automated email and nurture campaigns that support patient education, engagement, and outreach using platforms such as Salesforce Marketing Cloud (SFMC).
- Support day‑to‑day management of the marketing automation platform, including campaign setup, list segmentation, reporting, integrations, and basic troubleshooting.
- Deliver patient-centered and accessible email communications that are clear, empathetic, and appropriate for diverse audiences.
- Assist with lead and audience lifecycle management processes, including segmentation, basic lead scoring, and data hygiene, to improve targeting, engagement, and conversion.
- Monitor and report on campaign performance metrics such as open rates, click‑through rates, and conversions, and share insights to help improve effectiveness.
- Conduct A/B testing on subject lines, content, and timing to enhance engagement, effectiveness, and overall impact.
- Collaborate with internal marketing, digital, and creative teams to ensure messaging is consistent, patient-focused, and aligned with Texas Oncology’s brand standards.
- Ensure all marketing automation activities adhere to email compliance requirements (e.g., CAN-SPAM) and healthcare data privacy expectations (e.g. HIPAA).
- Bachelor’s degree in Marketing, Communications, Business, Information Systems, or a related field.
- 2–3 years of experience in marketing automation, digital marketing, email marketing, or marketing operations (internship or early-career experience considered).
- Hands-on experience or foundational knowledge of marketing automation platforms such as Salesforce Marketing Cloud (SFMC); familiarity with CRM systems like Salesforce is a plus.
- Strong analytical skills with the ability to interpret data, track campaign performance, and identify opportunities for improvement.
- Basic understanding of database management concepts, including segmentation and data quality practices.
- Working knowledge of HTML/CSS for simple email or template edits preferred.
- Clear written and verbal communication skills, strong organization, attention to detail, and a collaborative mindset suited to a healthcare environment.
- Familiarity with project management tools such as Asana and JIRA.
The US Oncology Network
3.5 Glassdoor
Every day, The US Oncology Network helps approximately 3,300 providers deliver value-based, integrated care for patients—close to home. Through The Network, these independent doctors come together to form a community of shared expertise and resources dedicated to advancing local cancer care and to delivering better patient outcomes. The Network provides doctors with access to coordinated resources, best business practices, and the experience, infrastructure and support of McKesson. This collaboration allows the doctors in The Network to focus on the health of their patients, while McKesson focuses on the health of their practices. Together, The Network and its affiliated physicians are committed to the success of independent practices, everywhere. For more information, visit www.usoncology.com.
Founded in 1999
Spring, Texas, USA
2.4K employees
69% recommend to a friend
70% CEO approval
Traffic Signals
Monthly Visitors
78.9K
Monthly Google Ads Budget
$132
Traffic Source Mix
Search
13.5%
Direct
37.5%
Referral
9.4%
Social
3.8%
Paid
0.1%
Headcount Trend
Current headcount: ~2.4K
Marketing Team
Marketing Roles Posted (Last 30 Days)
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