9 days ago
Director, Go-To-Market Strategy
Aprio
Alpharetta, GA (Hybrid)Full time$197K/yr – $302K/yr
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Director, Go-To-Market Strategy
Alpharetta, GA (Hybrid)
$197K/yr – $302K/yrDirector/Executive8+ years expFull time
Posted 9 days ago
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Job Summary
Own and drive the go-to-market strategy across Industries and Practices, partnering with industry leaders to execute data-driven growth, expand services, and roll out AI-enabled GTM tools.
- Define cohesive GTM strategy and alignment across industries and practices
- Lead data-driven execution, tracking, and reporting of GTM initiatives
- Champion adoption of AI-enabled GTM tools and capabilities
Job Description
Responsibilities
- Ensure a cohesive and connected GTM strategy across Industries and Practices that supports organic growth goals
- Partner with Industry Leaders, Industry Growth Leaders (IGLs), and practice leadership to build and execute data-driven growth strategies and initiatives – including expanding services with clients to deepen relationships and driving the GTM rollout of AI-enabled solutions
- Drive execution rigor by developing reporting and analytics used to track and manage progress of GTM initiatives and overall GTM progress (e.g., industry growth trends and underlying drivers, forward revenue visibility based on pipeline)
- Coach industry leaders into stronger operators and client relationship leaders who proactively push partners in their industries to focus on connecting clients to the right Aprio solutions to solve their challenges and drive their success
- Drive adoption and refinement of AI-enabled GTM tools and systems (e.g., Hubspot, Propense.AI) to support the organization
Requirements
- 8-12+ years of experience in go-to-market strategy, growth strategy, or business development leadership
- Experience in a similar go-to-market or growth strategy leadership role within the professional services industry, ideally at a national or leading regional accounting and advisory firm
- Demonstrated ability to build a data-driven GTM strategy and translate it into disciplined execution across a matrixed, multi-business-line organization
- Strong executive presence and stakeholder management skills; proven ability to influence and align senior leaders without direct authority
- Analytical rigor; comfortable building and interpreting dashboards, pipeline metrics, and business cases
- Track record of developing and upskilling growth leaders/managers into higher-impact strategic roles
- Demonstrated experience building AI agents or solutions to drive GTM strategic initiatives
- Bachelor’s degree required
Preferred
- Experience with Power BI and Salesforce/HubSpot, or a similar GTM technology stack
- MBA or other advanced degree
Benefits
- Medical, Dental, and Vision Insurance on the first day of employment
- Flexible Spending Account and Dependent Care Account
- 401k with Profit Sharing
- 9+ holidays and discretionary time off structure
- Parental Leave – coverage for both primary and secondary caregivers
- Tuition Assistance Program and CPA support program with cash incentive upon completion
- Discretionary incentive compensation based on firm, group and individual performance
- Incentive compensation related to origination of new client sales
- Top rated wellness program
- Flexible working environment including remote and hybrid options
Aprio
4.0 Glassdoor
Aprio is redefining what it means to be a global advisory and accounting firm. We help businesses and individuals Account for AnythingTM — delivering clarity and confidence in a world full of unknowns. Aprio is the brand name under which Aprio, LLP, and Aprio Advisory Group, LLC deliver professional services to clients worldwide. Aprio Advisory Group, LLC provides advisory, tax, legal, wealth, and talent solutions to help build value, drive growth, manage risk, and protect wealth, while Aprio, LLP delivers audit and attest services with uncompromising quality and integrity. With more than 2,800 team members serving clients in 50+ countries and $5.5B in assets under management, Aprio is consistently recognized as a Top Workplace, celebrated for transformative growth on the Inc. 5000 and Inc. Power Partners lists, and led by Richard Kopelman, named to Accounting Today’s Top 100 Most Influential People in Accounting.
Founded in 1952
Atlanta, Georgia, USA
3K employees (49 in marketing)
84% recommend to a friend
90% CEO approval
Traffic Signals
Monthly Visitors
44.1K
Monthly Google Ads Budget
$118K
Traffic Source Mix
Search
48.5%
Direct
44.8%
Referral
5.4%
Social
0.5%
Paid
0.7%
Headcount Trend
Current headcount: ~3K
Marketing Team
Marketing Team Size
49 (2% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
Private Equity, 2 years ago
Funding History
- Jul 2024Private Equity