Responsibilities

• Integrated Campaign Strategy & Planning
• Build and own multi-channel campaign strategies across email, paid, social, web, events, and outbound sequences
• Translate business priorities, product launches, and market opportunities into clear campaign plans and quarterly roadmaps
• Define target audiences, positioning, messaging frameworks, and campaign narratives aligned to persona pain points
• Architect full-funnel experiences—from awareness through nurturing to trial conversion and sales acceleration
• Campaign Execution & Project Management
• Manage end-to-end campaign development including project plans, creative briefs, timelines, and launch
• Coordinate execution across content, design, product marketing, paid media, and SDR teams
• Build and optimize nurture flows, landing pages, email sequences, and retargeting journeys
• Ensure consistent messaging and brand alignment across every touchpoint
• Cross-Functional Alignment
• Partner closely with product marketing to align campaigns with value props, competitive insights, and product stories
• Collaborate with the demand generation team to activate distribution channels and accelerate lead-to-opportunity progression
• Work with the SDR team to develop outreach kits, call scripts, and playbooks
• Align with sales on target accounts, goals, and feedback loops
• Measurement, Insights & Optimization
• Track performance across channels and stages of the funnel (MQL, SQL, opp creation, revenue)
• Identify insights, blockers, and optimization opportunities—and iterate quickly
• Present campaign results, learnings, and recommendations to marketing and commercial leadership

Requirements

• 7+ years of experience in demand generation, campaign marketing, or full-funnel B2B marketing
• Proven experience planning and executing integrated campaigns across multiple channels
• Strong project management skills—you can run point, manage timelines, and keep teams aligned
• Solid grasp of marketing funnels, scoring, nurture flows, and sales handoff mechanics
• Strong writing skills—you can craft compelling messaging, headlines, and campaign narratives
• Analytical mindset—you’re comfortable digging into data and building insights-driven recommendations
• Experience with HubSpot, Salesforce, and analytics tools
• Collaborative, proactive, extremely well-organized

Preferred

• Experience running campaigns for enterprise or financial services audiences
• Familiarity with ABM platforms and account-targeting strategies
• Experience supporting product launches or thematic brand campaigns