2 months ago
Program Marketing Manager
WebMD
Newark, NJ (On-site)Full time$68K/yr – $75K/yr
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Program Marketing Manager
Newark, NJ (On-site)
$68K/yr – $75K/yrMid Level3+ years expFull time
Posted 2 months ago
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Job Summary
Own and optimize physician-focused marketing programs, coordinating with Sales and internal teams to drive traffic, analyze performance, and scale through automation.
- Lead end-to-end marketing plans and daily performance optimization
- Leverage AI and automation to improve reporting and workflow
Job Description
Responsibilities
- Create, execute, and optimize direct-to-physician marketing plans to ensure traffic goals are met for promotional online programs
- Review and approve all marketing materials, including copy and creative, in development, ensuring best practices are followed
- Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables
- Analyze traffic of all programs and provide strategic insights on campaign and creative performance
- Optimize list targeting and segmentation to improve response rates and overall yield
- Interface directly with Sales and internal teams on program performance, providing clear updates and recommendations
- Cross-functionally manage internal teams, including Business Intelligence, Project Management, and Production, around tracking and reporting of marketing tactics and overall campaign performance
- Leverage AI-driven tools and emerging technologies (e.g., AI agents, automation, or analytics platforms) to support reporting, and workflow efficiency
- Identify opportunities to incorporate AI and automation into marketing processes to improve scalability and performance
Requirements
- 3+ years combined experience in any of the following: sales operations, digital marketing, digital agency, or digital analytics
- Experience in digital marketing, including email, media, and contextual linking
- Bachelor’s degree in Marketing, Communications, Business or a related field; or equivalent experience
- Advanced MS Excel and Access skills
- Working knowledge of Adobe SiteCatalyst (Omniture) and Salesforce.com
- Experience working directly with a Sales team (e.g., sales deployment, sales analytics)
- Advanced communication and writing skills
- Strong analytical and problem-solving skills
- Demonstrated ability to work in a fast-paced environment
- Responsible, accountable, and results-driven
Preferred
- Experience or familiarity with AI tools, automation platforms, or AI-assisted marketing workflows is a plus
- Knowledge of databases/database marketing a plus
- Pharmaceutical or healthcare marketing experience a plus
Benefits
- Health Insurance (medical, dental, and vision coverage)
- Paid Time Off (including vacation, sick leave, and flexible holiday days)
- 401(k) Retirement Plan with employer matching
- Life and Disability Insurance
- Employee Assistance Program (EAP)
- Commuter and/or Transit Benefits (if applicable)
WebMD
Our Company: WebMD is a leading provider of health information services to consumers, physicians, healthcare professionals, employers and health plans.Our Business: WebMD is the leading provider of health information and services to consumers and healthcare professionals. The online healthcare information, decision-support applications and communications services that we provide: Help consumers take an active role in managing their health by providing objective healthcare information and lifestyle information. Make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers. Enable employers and health plans to provide their employees and plan members with access to personalized heath and benefit information and decision support technology that helps them make informed benefit, provider and treatment choices.
Traffic Signals
Monthly Visitors
38.9M
Traffic Source Mix
Search
72.7%
Direct
24.5%
Referral
1.9%
Social
0.8%
Paid
0.1%
Headcount Trend
Current headcount: ~3K
Marketing Team
Marketing Team Size
661 (22% of company)
Funding
Last Raise
Series Unknown, 30 years ago
Funding History
- Jan 1996Venture Round