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Marketing jobs

5 marketing jobs

3 weeks ago

Sr. Content Strategist, Patient Education

WebMD

Newark, NJ (Unknown)Full time$80K/yr – $105K/yr

3 weeks ago

Associate Director, Ad Operations & Programmatic Strategy

WebMD

Newark, NJ (Unknown)Full time$115K/yr – $125K/yr

6 weeks ago

Programmatic Campaign Manager

WebMD

Newark, NJ (On-site)Full time$85K/yr – $95K/yr

2 months ago

Program Marketing Manager

WebMD

Atlanta, GA (On-site)Full time$68K/yr – $75K/yr

8 months ago

Events Marketing Manager

WebMD

USA (On-site)Full time$70K/yr – $75K/yr

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WebMD

Sr. Content Strategist, Patient Education

Newark, NJ (Unknown)

$80K/yr – $105K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

Job Summary

Own the end-to-end content strategy for consumer health and patient education, guiding roadmaps, AI-enabled governance, and editorial solutions across clinical workflows.

Drive strategic roadmaps and market alignment
Lead AI enablement, content recommendations, and integration with EMR and product teams

Job Description

Responsibilities

Strategic roadmapping: Define the content themes and project priorities that align with consumer health trends, clinical health trends, and client needs for consumer engagement and patient education.
AI & clinical auditing: Utilize agentic AI for automated governance, auditing activities, and programmatic asset mapping for both internal and external use cases. Leverage AI for automated clinical auditing and "drift" detection to ensure content aligns with evolving medical guidelines, automatically flagging outdated items for review.
Market alignment: Engage with clients and prospects to understand their jobs to be done, translating them into editorial solutions to support “self-serve” use cases and EMR integrations.
Product collaboration: Partner with UX and Product Managers to ensure content is "born digital"—designed to work seamlessly within modern application layouts, mobile interfaces, and clinical workflows.
FHIR support: Partner with Content Integration and Knowledge Engineering to align content and metadata models, ensuring our library is "FHIR-ready" for EMR data exchange.
AI Content Recommendations: Work with technical teams on AI-driven clinical decision support that merges encounter data with ambient AI transcripts to improve real-time content recommendations for clinicians.
Content design: Work with the Knowledge Engineering and Search teams to identify "intent gaps" in our consumer and patient libraries and develop content that answers the questions people are actually asking online, as well as what our clients and their patients need.
AI Enablement & Product Integration: Lead training and enablement for team members and freelancers to incorporate AI agents and automations into every aspect of content strategy and development. Partner with Product and Tech on UAT and training for AI-driven products.
Intake & prioritization: Manage the "front door" for new content and asset requests, using data to prioritize high-impact consumer health and patient education projects over other projects.
Process improvement: Continuously partner on refining the content and asset production workflows to reduce "time-to-market" and "time-to-delivery" through AI-assisted automation of clinical and content tasks.

Requirements

Education: Bachelor’s Degree in Communications, Journalism, Public Health, Health Education, or a related field (Master’s level preferred).
Experience: 5+ years in content strategy or patient education, specifically focused on B2C (Business-to-Consumer) health or wellness products, or with a proven track record in the healthcare or HealthIT sectors.
Digital Health Ecosystems: Familiar with patient education content strategy principles, with the ability to align assets effectively for consumers, providers, payers, and health IT users.
AI Proficiency: Understands AI methodologies, including prompt engineering, RAG-optimized response systems, and working with agentic AI autonomous operational partners.
CMS, Workflow, and CRM Tools: Proficiency in using a variety of content management, project management, and client management tools.
Analytics: Ability to interpret client, clinical, and consumer behavior data using a variety of analytic tools and outputs.
User-centricity & AI Orchestration: A passion for improving user journeys with content, combined with the ability to help redesign traditional workflows around AI-enabled governance to drive measurable gains in efficiency, cost savings, and scale.
Agility & Strategic Thinking: The ability to pivot strategy based on digital performance data and changing market demands.
Communication: Exceptional skills in translating complex clinical concepts for a general audience, while maintaining a "team-first" approach to working with disparate business functions, including clinical, editorial, and technical SMEs.

Preferred

Master’s level preferred

Benefits

Health Insurance (medical, dental, and vision coverage)
Paid Time Off (including vacation, sick leave, and flexible holiday days)
401(k) Retirement Plan with employer matching
Life and Disability Insurance
Employee Assistance Program (EAP)
Commuter and/or Transit Benefits (if applicable)
Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.

WebMD

Our Company: WebMD is a leading provider of health information services to consumers, physicians, healthcare professionals, employers and health plans.Our Business: WebMD is the leading provider of health information and services to consumers and healthcare professionals. The online healthcare information, decision-support applications and communications services that we provide: Help consumers take an active role in managing their health by providing objective healthcare information and lifestyle information. Make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers. Enable employers and health plans to provide their employees and plan members with access to personalized heath and benefit information and decision support technology that helps them make informed benefit, provider and treatment choices.

Founded in 1996

3K employees (795 in marketing)

www.webmd.com

Salaries

Posted range

$80K/yr – $105K/yr

Taken straight from the job posting.

See all WebMD salaries

Marketing Team

Marketing Team Size

661 (22% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Last Raise

Series Unknown, 30 years ago

Funding History

Jan 1996
Venture Round

Traffic Signals

Monthly Visitors

38.9M

Traffic Source Mix

72.7%

Direct

24.5%

Referral

1.9%

Social

0.8%

Paid

0.1%

Headcount Trend

Current headcount: ~3K

Recent News

Stop blaming the loneliness epidemic on social media—digital communities help more than they hurt

Feb 26, 2025 • Fortune

Medical weight management and GLP-1 drugs simplified — With WebMD leader and VHC Health doctor (podcast)

Jan 22, 2025 • Washington Business Journal

Medscape's 2050 Challenge invites medical students and researchers to share their boldest visions of the future of medicine

Dec 12, 2024 • PR Newswire

Links

www.webmd.com

X (Twitter)

Crunchbase

Responsibilities

Strategic roadmapping: Define the content themes and project priorities that align with consumer health trends, clinical health trends, and client needs for consumer engagement and patient education.
AI & clinical auditing: Utilize agentic AI for automated governance, auditing activities, and programmatic asset mapping for both internal and external use cases. Leverage AI for automated clinical auditing and "drift" detection to ensure content aligns with evolving medical guidelines, automatically flagging outdated items for review.
Market alignment: Engage with clients and prospects to understand their jobs to be done, translating them into editorial solutions to support “self-serve” use cases and EMR integrations.
Product collaboration: Partner with UX and Product Managers to ensure content is "born digital"—designed to work seamlessly within modern application layouts, mobile interfaces, and clinical workflows.
FHIR support: Partner with Content Integration and Knowledge Engineering to align content and metadata models, ensuring our library is "FHIR-ready" for EMR data exchange.
AI Content Recommendations: Work with technical teams on AI-driven clinical decision support that merges encounter data with ambient AI transcripts to improve real-time content recommendations for clinicians.
Content design: Work with the Knowledge Engineering and Search teams to identify "intent gaps" in our consumer and patient libraries and develop content that answers the questions people are actually asking online, as well as what our clients and their patients need.
AI Enablement & Product Integration: Lead training and enablement for team members and freelancers to incorporate AI agents and automations into every aspect of content strategy and development. Partner with Product and Tech on UAT and training for AI-driven products.
Intake & prioritization: Manage the "front door" for new content and asset requests, using data to prioritize high-impact consumer health and patient education projects over other projects.
Process improvement: Continuously partner on refining the content and asset production workflows to reduce "time-to-market" and "time-to-delivery" through AI-assisted automation of clinical and content tasks.

Requirements

Education: Bachelor’s Degree in Communications, Journalism, Public Health, Health Education, or a related field (Master’s level preferred).
Experience: 5+ years in content strategy or patient education, specifically focused on B2C (Business-to-Consumer) health or wellness products, or with a proven track record in the healthcare or HealthIT sectors.
Digital Health Ecosystems: Familiar with patient education content strategy principles, with the ability to align assets effectively for consumers, providers, payers, and health IT users.
AI Proficiency: Understands AI methodologies, including prompt engineering, RAG-optimized response systems, and working with agentic AI autonomous operational partners.
CMS, Workflow, and CRM Tools: Proficiency in using a variety of content management, project management, and client management tools.
Analytics: Ability to interpret client, clinical, and consumer behavior data using a variety of analytic tools and outputs.
User-centricity & AI Orchestration: A passion for improving user journeys with content, combined with the ability to help redesign traditional workflows around AI-enabled governance to drive measurable gains in efficiency, cost savings, and scale.
Agility & Strategic Thinking: The ability to pivot strategy based on digital performance data and changing market demands.
Communication: Exceptional skills in translating complex clinical concepts for a general audience, while maintaining a "team-first" approach to working with disparate business functions, including clinical, editorial, and technical SMEs.

Preferred

Master’s level preferred

Benefits

Health Insurance (medical, dental, and vision coverage)
Paid Time Off (including vacation, sick leave, and flexible holiday days)
401(k) Retirement Plan with employer matching
Life and Disability Insurance
Employee Assistance Program (EAP)
Commuter and/or Transit Benefits (if applicable)
Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.