2 weeks ago
Real Estate Video Marketing Specialist
PenFed Credit Union
Niceville, FL (Hybrid)Full time$45K/yr – $86K/yr
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Real Estate Video Marketing Specialist
Niceville, FL (Hybrid)
$45K/yr – $86K/yrMid Level2+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the visual, video, and social storytelling engine and bridge creative with a data-driven content cadence across regional markets.
- Graphic Design & Creative Strategy: Own assets from concept to delivery for digital, social, banners, and publications.
- Social Media Growth: Build high-engagement content across platforms to showcase culture, training, and brand power for agents and buyers.
- Video Strategy & Production: Lead or assist in video series from brainstorming through final output.
Job Description
Responsibilities
- Graphic Design & Creative Strategy: Apply passion, skill, and impeccable creative eye to design high-quality visual assets, executing projects from concept to delivery-including, but not limited to digital graphics, social media content, web banners, digital advertisements, brochures, flyers, signage, and publications.
- Social Media Growth & Brand Storytelling: Manage and elevate our social channels (Facebook, Instagram, LinkedIn, YouTube, TikTok, etc.) with a "social media influencer mindset." Produce high-engagement content that shatters the "best kept secret" label, capturing the attention of consumers and real estate agents by showcasing our fun culture, elite training, resources, mentorship, coaching, and overall brand power, with the goal to make the brand look undeniable to the public and agents.
- Event Marketing Support: Provide live event marketing support by capturing digital content and posting real-time updates. Help organize and implement company marketing events and initiatives (both in-person and virtually).
- Video Strategy & Production: Lead or assist with the production of company video series and campaigns-including brainstorming, storyboarding, creative script writing, planning, production, and final output.
- Digital Communications & Content Management: Design, build, and craft engaging copy for company communications, including newsletters and email announcements. Assist with web content, external websites, writing blogs, and maintaining our internal intranet to ensure resources are fresh, relevant, and valuable.
- Internal Collaboration & Workflow: Work with the marketing team to brainstorm campaigns, maintain a cohesive content calendar, and ensure consistent content themes and brand standards are met across all regions.
- Innovation & AI Adoption: Embrace the power of Artificial Intelligence (AI) to drive efficiency and creativity. Actively explore and implement AI tools to enhance marketing workflows, generate innovative ideas, and keep our real estate marketing strategies and agents ahead of the curve.
- Strategic Planning: Prepare marketing and recruiting strategies alongside the marketing team. Brainstorm new creative growth strategies and implement innovative solutions for user experience.
- Resource Promotion & Management: Develop an understanding and promote the value of our resources, tools, and programs for our customers (generally in response to specific needs). This includes creating content that responds to agent needs.
- Quality Assurance & Peer Review: Collaboratively review the work of marketing peers to ensure high quality, brand consistency, and accuracy before final output.
- Digital Asset Management: Manage, organize, and maintain digital assets, including files, photos, and videos, providing assets and support to stakeholders as necessary.
- Educational Training: Occasionally organize and lead marketing training and education (webinars and in-person) to guide staff agents on utilizing our resources.
- Analytics & Trends: Measure, analyze, and report monthly performance of company resources, tools, and campaigns to gain insight and assess against goals. Stay up to date on trends, platform updates, and best practices to bring fresh ideas to the team.
Requirements
- Bachelor\'s or equivalent experience. Minimum of two (2) years\' experience in marketing, graphic design, social media management, or digital content creation.
- Equivalent combination of education and experience is considered.
- Visual Portfolio: A strong portfolio (or social links) demonstrating an eye for design and video storytelling capabilities is required.
- Visual Storytelling: Photography, videography, and video editing skills are a strong advantage. Must be able to capture the moment and edit it into a compelling story.
- The Digital Toolkit: Proficiency in design software and online design tools (e.g., Adobe Creative Suite, Canva) is essential. Must also be fluent in office productivity suites, including Google Workspace (Docs, Sheets, Slides).
- Social Fluency: Advanced knowledge of social media platforms, trends, algorithms, and best practices (Facebook, Instagram, LinkedIn, YouTube, TikTok). Experience with Meta Ads Manager is an advantage. Incumbents must understand how to drive engagement, not just post pictures.
- Trend Spotting: Stay up to date with the latest trends and best practices in graphic design, AI tools, social media, online marketing, lead generation, and measurement.
- Communication Style: Solid creative writing and communication skills are required (e.g., company communications, social media, website, & collateral copy). This role requires a skilled communicator who can write "human" copy-clever, clear, and engaging-rather than stiff corporate jargon.
- Agile & Self-Driven: Must be a self-motivated self-starter who thrives in a fast-paced, remote-first environment, with the ability to manage multiple projects concurrently, shift priorities to meet business requirements, and deliver high-quality work without constant supervision.
- Execution & Detail: Experience in taking solutions from ideas to implementation. You must possess meticulous attention to detail and be highly organized creativity needs structure to succeed.
- Mentorship Mindset: Be forward-thinking and team-oriented, with the ability to educate and train others in the use of technology and marketing strategies.
- Industry Knowledge: Familiarity with real estate and its terminology is a plus (but if you are a quick learner, we can teach you the lingo).
Nice-to-have
- Photography, videography, and video editing skills are a strong advantage.
- Experience with Meta Ads Manager is an advantage.
- Industry Knowledge: Familiarity with real estate terminology is a plus.
Benefits
- At PenFed, we offer a robust benefits package designed to support you both personally and professionally. You\'ll have access to comprehensive health, dental, and vision plans; paid time off; and family-friendly benefits like paid parental leave, care support, and fitness center access. Financial wellness is encouraged through features like a 401(k) match, employee loan discounts, and fully paid life and disability coverage. We also support growth via education assistance, community involvement, and volunteer opportunities.
Compensation
- The anticipated starting salary range for this role is $45,400.00 - $ 86,439.00
- This position is eligible for an organizational performance based annual bonus, subject to board discretion and approval.
- This position is eligible for an individual performance based annual bonus.
PenFed Credit Union
Our mission isn’t simply to help our members get by. We exist to help them realize every ounce of their potential. We exist to educate, but also to encourage. We exist to usher their dreams into the land of reality. Established in 1935, PenFed today is one of the country’s strongest and most stable financial institutions serving 2.8 million members worldwide with $30 billion in assets. We offer a wide range of financial services helping you with loans, savings and credit cards. We serve members in all 50 states and the District of Columbia, as well as Guam, Puerto Rico and Okinawa. Best of all, everyone is eligible to apply to be a member of PenFed. We are federally insured by NCUA and an Equal Housing Lender. To learn more about PenFed Credit Union, check out our Life, Jobs and People sections here on LinkedIn, visit PenFed.org, like us on Facebook and follow us @PenFed on Twitter. Interested in working for PenFed? Check out our Careers at careers.penfed.org. We are proud to be an Equal Opportunity Employer!
Traffic Signals
Monthly Visitors
3.6M
Monthly Google Ads Budget
$2.9M
Traffic Source Mix
Search
21.9%
Direct
73.7%
Referral
3.6%
Social
0.2%
Paid
0.4%
Headcount Trend
Current headcount: ~2.5K
Marketing Team
Marketing Team Size
71 (3% of company)
Median Career Experience
12 years
Median Tenure
6.3 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Gaurav Bhatia
Head of Retail Deposits and Chief Marketing Officer
At the company for 7 years 7 months
Susan Goffee
Vice President, Performance Marketing & Analytics
At the company for 7 years 3 months
Jackson Benefield
VP Home Loans Product, Digital Experience and Marketing Manager
At the company for 5 years 2 months
Manish Kumar
Director, Digital Marketing & Analytics
At the company for 1 year 5 months
Funding
Total Funding
$447.4M
Last Raise
$398.5M
Debt Financing, 6 months ago
Funding History
- Sep 2025Debt Financing • $398.5M
- Aug 2024Debt Financing • $447.4M