Responsibilities

• Supports the organization's marketing initiatives by developing digital content and implementing organic and paid social media strategy, coordinating content distribution and managing social media communities for Sarasota Memorial Health Care System, First Physician Group, and its brand affiliates across social media platforms - Facebook, Instagram, Bluesky, NextDoor, LinkedIn, YouTube, and others as appropriate

Requirements

• A Bachelor's degree in Marketing, Communications, Public Relations or related field
• A minimum of two (2) years of experience employed in a social media role creating social media content and graphic assets
• Experience in a Healthcare setting is a plus
• Experience in social media analytics and turning insights into actionable strategies

Preferred

• Excellent knowledge of social media platforms and best practices: Facebook, Instagram, Bluesky, NextDoor, YouTube and LinkedIn
• Knowledge of AI tools and AI optimization techniques
• Basic social media graphic design, Photoshop and video editing skills. Knowledge of Adobe Creative Suite, Sprout Social and Falcon.io is a plus
• Understanding of the role social media plays in executing effective digital and content marketing strategies
• Excellent customer service skills
• Critical thinker capable of working in a collaborative environment with the ability to be flexible and to adapt to rapidly changing situations. Solid organizational skills with strong attention to detail
• Strong writing/copywriting skills, as well as excellent verbal articulation

Benefits

• Paid Time Off (start earning PTO on day one of employment)
• Tuition Reimbursement
• Discounted Medical, Prescription, Dental, Vision Benefit Plans for Full & Part-Time Employees
• Flexible Spending Accounts (Health Care and Dependent Care) - Pre-Tax Dollars
• Life Insurance
• Competitive rates
• Bonuses offered
• Disability Insurance
• Retirement Savings Plan: 403b
• Sarasota Campus for now - Discounted Child Care & Before and After School Program and Summer Camp!