Responsibilities

• Define and execute an integrated strategy across marketing, communications, public relations, Member Response Team (MRT), and crisis management aligned to business transformation goals.
• Serve as a core member of the executive team, advising on reputation risk, stakeholder trust, and market positioning.
• Lead organizational change across functions, embedding a member-first, high-accountability culture.
• Build a modern marketing function focused on member acquisition, engagement, and retention.
• Lead digital transformation including marketing automation, analytics, and personalization.
• Create a digitally enabled, data-driven marketing engine with clear segmentation, targeted campaigns, and measurable impact.
• Translate complex risk, security, or financial concepts into clear, compelling value propositions.
• Collaborate with membership, partnerships, and business development to drive and achieve enterprise revenue growth targets.
• Partner with sales/membership teams to ensure market-qualified leads convert to revenue.
• Develop a Return on Investment framework to capture growth initiatives.

Requirements

• 15+ years of executive leadership experience in marketing, communications, PR, or related fields within financial services, cybersecurity, technology, and/or membership-based organizations.
• Proven success leads to transformational changes in complex, regulated, or high-risk environments.
• Deep experience in crisis communications and reputation management.
• Strong understanding of global risk, regulatory environments, and stakeholder dynamics.
• Demonstrated ability to build and scale integrated, high-performing teams.
• Calm under pressure with strong crisis leadership instincts
• Strategic yet hands-on in building new capabilities
• Data-driven and digitally fluent
• Highly credible with executives, regulators, and external stakeholders
• Change agent who can challenge legacy thinking and drive adoption