2 weeks ago
Senior Integrated Marketing Strategist
The Guardian
New York City, NY (Hybrid)Full time$100K/yr – $110K/yr
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Senior Integrated Marketing Strategist
New York City, NY (Hybrid)
$100K/yr – $110K/yrSenior Level7+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the end-to-end marketing proposal engine for cross‑functional, revenue‑driven brand activations tied to RFPs and proactive campaigns.
- Growth through integrated proposals: translate client KPIs into bespoke B2B/B2C solutions, shepherding from ideation to completion.
- Guardrails and storytelling: lead positioning, creative framing, and client-facing pitches while aligning with Guardian voice and editorial authority.
Job Description
Responsibilities
- Lead end-to-end development of integrated marketing proposals in response to RFPs and proactive commercial opportunities.
- Own strategic positioning, creative storytelling, and proposal development in partnership with sales, creative, and editorial teams, acting as a key cross-functional connector to move work from ideation through completion.
- Translate partner KPIs and brand objectives into customized B2B and B2C marketing solutions.
- Present ideas internally and externally, serving as a strategic client-facing lead throughout the pitch and execution process.
- Facilitate internal brainstorms, contributing creative thought starters, cultural insights, and category trend analysis.
- Develop compelling, insight-driven concepts rooted in The Guardian’s values, editorial authority, and voice.
- Create innovative brand integrations across Technology, B2B, Lifestyle, Sustainability/Environment, and Sports, leveraging the full Guardian ecosystem across custom content, editorial sponsorships, podcasts, newsletters, events, and emerging products.
- Partner with account management to support campaign execution from kickoff through completion.
- Serve as lead project manager for select activations and event-based executions.
- Identify upsell and optimization opportunities throughout the campaign lifecycle to drive incremental revenue.
The Guardian
0.0 Glassdoor
Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language newspaper websites. It also has a presence in the US and Australia as Guardian US and Guardian Australia. Traffic from outside of the UK now represents around two-thirds of the Guardian’s total digital audience. In the UK, GNM publishes the Guardian newspaper six days a week, first published in 1821.The Guardian is renowned for its agenda-setting journalism including, most recently the Cambridge Analytica, Paradise and Panama Papers investigations as well as the Pulitzer Prize and Emmy-winning NSA revelations.
London, England, GBR
2.8K employees (1,581 in marketing)
0% recommend to a friend
Traffic Signals
Monthly Visitors
338.1M
Monthly Google Ads Budget
$30.6K
Traffic Source Mix
Search
42.8%
Direct
50.1%
Referral
4.5%
Social
2.1%
Paid
0.4%
Headcount Trend
Current headcount: ~2.8K
Marketing Team
Marketing Team Size
1,313 (47% of company)
Marketing Roles Posted (Last 30 Days)
3