13 days ago
Senior Copywriter
Brunswick
Chicago, IL (Unknown)Full time$88K/yr – $115K/yr
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Senior Copywriter
Chicago, IL (Unknown)
$88K/yr – $115K/yrSenior Level8+ years expFull time
Posted 13 days ago
Job Summary
Own and evolve brand voice across marine focused campaigns, translating business goals into compelling multichannel copy and leading junior teammates to deliver on KPI driven concepts.
- Own brand voice across campaigns
- Lead development of KPI-driven concepts
Job Description
Responsibilities
- Experience and ability in forming/establishing a unique, ownable voice for brands of varying stages of maturity
- Contribute creatively and strategically to the evolution of the Mercury Brand and business
- Critically think through project briefs and customer journey to create engaging and appropriate messaging that fulfills our brands’ objectives
- Working closely with creative and brand team members, lead the development of campaign concepts that stand out to consumers and achieve the objectives laid out in the brief
- Translates business objectives into conceptual ideas that connect with customers and drive back to KPIs
- Develop copy that engages boating, fishing, and water sports enthusiasts across digital and print channels (print ads, digital ads, web copy, catalogs, brochures, point-of-purchase displays, tradeshow displays and more)
- Knowledge of omnichannel, B2C, B2B, retail and digital marketing campaigns
- Create/contribute to pitch decks, then be prepared to present work to the creative and internal stakeholders
- Excel at writing captivating headlines built off insights and data points through various mediums and products
- Deep understanding of scriptwriting, storyboard, VO and casting processes
Requirements
- 8+ years of experience in an advertising/marketing agency or in-house marketing department
- Bachelor's degree in related field preferred but may be waived for candidates with relevant experience and exceptional portfolio
- Experience in collaboratively developing creative campaign concepts
- Ability to produce copy across marketing channels while flexing the tone to remain on brand, but relevant to different audience segments
- Demonstrated ability to adhere consistently to a brand’s voice and move fluidly between multiple brand voices
- Strong time management to meet tight deadlines while working on simultaneous projects
- Experience editing and proofreading according to multiple style guides with acute attention to detail
- Basic understanding of SEO keyword usage
- Portfolio that demonstrates creative marketing copy across channels for multiple client
- Working Conditions: Hybrid, 3x per week in office
Preferred
- Hybrid, 3x per week in office.
Benefits
- This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more.
Brunswick
Brunswick is a research, strategy and design consultancy that helps organisations transform into customer centred, digitally enabled service providers.
Founded in 2019
Millers Point, New South Wales, AUS
1 employees
Salaries
Posted range
$88K/yr – $115K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Headcount Trend
Current headcount: ~1
Links
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