2 months ago
Senior Vice President, Growth - West
4As
New York City, NY (Remote)Full time
Marketing jobs
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Senior Vice President, Growth - West
New York City, NY (Remote)
Salary Not AvailableSenior Level15+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own revenue-facing growth by building a data-driven prospecting and membership acquisition engine, aligning sales with marketing and product to convert agency prospects into members.
- Growth & Pipeline Ownership: define regional targets, forecast revenue trajectory, and track activity in CRM to drive close rates.
- Member Acquisition & Onboarding: pitch value propositions to key decision makers, onboard new members, and coordinate upsell opportunities with Member Services.
Job Description
Responsibilities
- Develop and implement a prospecting framework to drive revenue growth, heavily leveraging data analysis and market insights.
- Drive the sales pipeline development in close partnership with EVP of Growth to define a cohesive set of targets by region.
- Lead initiatives to acquire new members through various channels, including cold outreach, networking events, and industry conferences.
- Foster and maintain strong relationships with key decision-makers and stakeholders within target agency organizations.
- Collaborate closely with the marketing team to implement joint go-to-market strategies to reach target members.
- Proactively identify and pitch qualified agency prospects into membership.
- Drive the development of compelling value propositions to key roles at prospect members (i.e. Finance, HR, New Business, Media, etc.) and be ready to pitch “Why 4As Membership” to prospects on a regular basis.
- Engage subject matter experts within the 4As to support member development and referrals.
- Onboard and transition new members to their appropriate regional relationship lead after the application process has been completed.
- Oversee proper financial system setup (billing and invoicing) and CRM account provisioning for each new member.
- Collaborate with the marketing team to ensure the development of top-notch sales collateral, presentations, and proposals aligned with client needs and that showcase 4As strengths.
- Provide regular and insightful sales forecasts, performance reports, and market insights to the leadership team.
- Continuously analyze and refine sales strategies based on performance data and market feedback (i.e. close/won/lost reports).
- Track all prospecting activity via CRM sales system (i.e. Sales Cloud).
- Co-architect the organization's overarching revenue strategy, ensuring alignment with long-term business goals.
- Establish and maintain a clear view on the revenue trajectory of the business, including forecasting and performance analysis.
- Collaborate closely with the Member Services team to proactively identify and convert upsell and cross-sell opportunities within the existing member base.
- Partner with the Product team to translate market needs and commercial opportunities into actionable insights that inform the product roadmap.
- Execute a sales strategy that will incorporate the following: Membership for Independent agencies (small, medium, large) or related list items if applicable to the role (kept as provided); Core Products & Services (i.e. advisory, surveys, committees, training); Advanced Products & Services (i.e. M&A, Policy, Advocacy, Events, etc.); Non-members who want to access 4As products
Requirements
- 15+ years of sales experience, ideally in the advertising and marketing industry
- A history or meeting sales targets but with a strategic agenda to help transform a company’s culture to embrace sales
- Extensive network of industry contacts with the ability to engage C-level executives and decision-makers.
- The ability to drive sales to the heart of the company culture.
- Extensive experience of working with remote teams and different market sizes
- Outstanding negotiation, communication, and presentation skills
- Proficiency in CRM systems (Salesforce), data analysis, and sales operations
- Familiar with surveys, events, research, campaigns and all other areas of marketing
- Comprehensive understanding of the advertising industry and on-going student of new developments impacting it
- Highly organized, able to juggle multiple priorities to the VERY HIGHEST LEVEL
- Ability to work independently
- Willingness to travel occasionally for meetings and industry events
- This role may be based in any major U.S. advertising market. Preferred locations include Los Angeles, Atlanta, or Dallas; however, qualified candidates from other U.S. locations will be considered.
Benefits
- Great team with strong mission and energy
- Summer Fridays
- Week off between Christmas & New Year Holidays
- Enviable work/life integration
- Volunteer Days
4As
The 4As was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. We empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow. With a focus on advocacy, talent and creating impact, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4As includes the 4As Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4As Foundation, which advocates for and connects multicultural talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry.
Headcount Trend
Current headcount: ~363
Marketing Team
Marketing Team Size
25 (7% of company)