2 days ago
Channel Marketing Manager
Garmin
Olathe, KS (Unknown)Full time
Marketing jobs
2 marketing jobs
Channel Marketing Manager
Olathe, KS (Unknown)
Salary Not AvailableMid Level5+ years expFull time
Posted 2 days ago
Job Summary
Owns marketing plans and retailer partnerships, driving cross functional campaigns across advertising, social media, sponsorships, events, and co op budgeting to accelerate retail success.
- Manages end-to-end marketing programs with defined retail partners
- Collaborates with cross-functional teams including merchandising and communications
- Builds strong partner relationships and strategic plans, while traveling up to 50%
Job Description
Responsibilities
- Applies knowledge of Garmin products, marketing process, and markets served to foster channel partner success
- Effectively manages products and projects with little oversight
- Owns marketing plans and strategy for all retail execution projects for a defined set of retail partners
- Applies knowledge regarding new marketing plans and strategies with retailers based on competitive landscape and internal reflection
- Drives, develops, and implements strategic and tactical plans across all marketing areas with retailers including advertising, social media, sponsorship, and public relations
- Partners with retailers to review and give insights on how to best maximize their co-op budget and spend
- Applies marketing strategy to new and existing products
- Partners with the Retail Merchandising (in store and online) teams to ensure comprehensive 360-degree plan
- Develops and executes events / activations with retail partners
- Applies a comprehensive understanding of product positioning for approved products and messaging which communicates the value, benefits, and unique selling points of products
Requirements
- Bachelor's Degree AND a minimum of 5 years of previous Marketing or Sales experience
- Demonstrated product or project management experience
- Demonstrated proficiency with Microsoft Office applications, particularly Outlook, Word, and Excel
- Must be detail-oriented and demonstrate the ability to work proactively and effectively with minimal supervision
- Ability to prioritize and multi-task in a flexible, fast paced, and challenging environment
- Demonstrated strong and effective verbal, written, and interpersonal communication skills
- Must be team-oriented, possess a positive attitude and work well with others
- Driven problem solver with proven success in solving difficult problems
- Excellent time management and follow-up skills with the ability to generate and support pragmatic solutions that meet Garmin’s market launch requirements, while maintaining high quality standards
- Superior organizational and analytical skills with keen attention to detail and quality
Preferred
- Bachelor's Degree in Marketing or Business
- Demonstrated leadership experience
Benefits
- This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits
Garmin
4.0 Glassdoor
WHERE DO WE START? How about Kansas City? That’s our home. That’s where Garmin put a stake in the ground in 1989. We’ve grown substantially over the years, offering diverse products and global reach in 5 diverse markets. But some things won’t ever change: Our entrepreneurial spirit and a culture where everyone’s opinion matters. That’s because we believe it’s possible to light the tech world on fire and still be on a first name basis. BIG IDEAS, SMALL EGOS What we do best is make products that let our customers do what they love. To do that, we focus on practical innovation, never losing sight of the benefits our products bring to our customers. Sure, we love bells and whistles. What leading technology company doesn't? But we make sure ours have purpose. It’s not about the things we make. It’s about the things we make possible. WE’RE GLOBAL, SERIOUSLY. Yeah, we’re based in Kansas City, but we are truly a global company. With offices throughout Europe, Asia, Middle East, South America and Australia, our products are sold all over the world. One elevator ride at our headquarters and you’re likely to hear 4 (or more) different languages being spoken. At Garmin, we may act local, but we think global. DREAM BIG. SLEEP WELL. At Garmin, we like to encourage dreamers. But at some point it’s nice to wake up and enjoy a fully aware life. So we make it super easy to achieve a good balance between working, dreaming and enjoying life—from workout classes offered throughout the day, breaks to get out and move on our campus, and wellness programs offered throughout the year. It’s almost impossible not to take advantage of Garmin’s work-life balance opportunities.
Founded in 1989
Olathe, KS, US
10K employees (752 in marketing)
77% recommend to a friend
87% CEO approval
Marketing Team
Marketing Team Size
427 (4% of company)
Median Career Experience
11 years
Median Tenure
12.3 years
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$410.3M
Last Raise
$410.3M
Post IPO Equity, 4 months ago
Funding History
- Dec 2025Post IPO Equity • $410.3M
Traffic Signals
Monthly Visitors
39M
Monthly Google Ads Budget
$242K
Traffic Source Mix
Search
34.5%
Direct
60.9%
Referral
3.1%
Social
1%
Paid
0.4%
Headcount Trend
Current headcount: ~10.7K
News about Garmin
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.