6 weeks ago
Lead Marketing Manager, Public Sector
Clio
District of Columbia, USA (Hybrid)Full time$149K/yr – $223K/yr
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Lead Marketing Manager, Public Sector
District of Columbia, USA (Hybrid)
$149K/yr – $223K/yrSenior LevelFull time
Posted 6 weeks ago
Job Summary
Own and execute the government segment growth strategy across federal, state, and municipal buyers, optimize the marketing and sales funnel, and lead cross-functional programs with partners and channel resellers.
- Own and activate Government channel partners on a joint GTM strategy.
- Analyze procurement dynamics and govern channels to drive scalable growth.
Job Description
Responsibilities
- Leading Clio’s growth strategy for the government segment — federal, state/provincial, and municipal legal departments, public defenders, and legal aid organizations — identifying and driving revenue opportunities that can be optimized to unlock significant, compounding growth.
- Analyzing all aspects of Clio’s marketing and sales funnel for the government segment, identify the largest areas of improvement, and implement strategies to capitalize on them — accounting for longer decision cycles, procurement requirements, and institutional buying dynamics.
- Articulating and communicating plans and results with key stakeholders, including the executive team, translating a complex public-sector buyer landscape into clear strategy and measurable outcomes.
- Driving cross-functional planning processes for government segment growth.
- Leading partnerships with colleagues across Marketing, Sales, Revenue Operations, and Product to execute programs, monitor metrics and results, and adjust as needed to meet goals.
- Owning and activating Government channel partners and resellers on an integrated, joint go-to-market strategy.
- Acting as the subject-matter expert for the rest of the marketing team — both in Demand Generation and in the government segment — surfacing insights on government legal buyers’ mandates, pain points, technology-adoption patterns, and procurement constraints.
- Maintaining multiple, complex, scalable, end-to-end programs, designed with specific goals aligned to the government segment’s growth trajectory.
- Managing large portions of budgets, including negotiating and partnering with vendors, associations, and public-sector-relevant channels.
- Building awareness and credibility with government legal audiences through targeted content, events, associations, and partnerships relevant to the public-sector legal community.
Requirements
- 10+ years of experience in a marketing or demand generation role, with meaningful exposure to public sector and government audiences
- Demonstrated understanding of government procurement processes and the buying dynamics of public sector organizations
- Experience working directly and activating Government resellers and channels partners on joint GTM strategies
- Excellent analytical skills and experience measuring and optimizing data-driven marketing programs
- Ability to plan, organize, and execute multiple projects simultaneously while meeting deadlines
- Strong communication, presentation, project management, and writing skills — including the ability to craft messaging that resonates with institutional and compliance-focused buyers
- Comfort making decisions with imperfect information in an emerging, high-growth environment
- Experience marketing across multiple online and offline channels with a focus on driving leads and pipeline
Benefits
- Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
- Hybrid work environment, with expectation for local Clions to be in office minimum twice per week
- Flexible time off policy, with an encouraged 20 days off per year
- $2000 annual counseling benefit
- RRSP matching and RESP contribution
- Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
- Clio provides accessibility accommodations during the recruitment process
Clio
4.0 Glassdoor
Clio is the world's leading provider of legal technology, providing lawyers with low-barrier, affordable solutions to manage and grow their firms more effectively, more profitably, and with better client experiences. Our products redefine how lawyers manage their firms by equipping them with the tools they need to run their firms securely from any device, anywhere.For over 17 years, we have been at the forefront of creating innovative, cloud-based solutions tailored to the unique needs of the legal industry. Clio is the legal industry’s only end-to-end software solution for law firms, powering every aspect of the client journey from intake to invoice. Through our innovative platform design, Clio centralizes multiple products, legal payments, technology integrations, and legal workflows in one operating system, so legal professionals can focus on doing what they do best—lawyering.We have earned the endorsement from over 100+ law societies and bar associations around the world, including recognition from all 50 state bar associations in the United States. We take immense pride in the fact that Clio has the most 5-star reviews of any legal practice management software.With global headquarters in Vancouver, Canada, Clio boasts a diverse and talented workforce of 1,500 employees and has offices in Toronto, Calgary, Dublin, and Sydney. Our impact reaches far and wide, with more than 150,000 legal professionals that use our technology, spanning across 130 countries. Our robust ecosystem includes partnerships with over 280 app integration partners and 100 Clio Certified Consultants.
Founded in 2008
Vancouver, British Columbia, CAN
1.8K employees (162 in marketing)
75% recommend to a friend
86% CEO approval
Salaries
Posted range
$149K/yr – $223K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
108 (6% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$1.3B
Last Raise
Series F, 1 years ago
Traffic Signals
Monthly Visitors
6.6M
Monthly Google Ads Budget
$481.1K
Traffic Source Mix
Search
19.4%
Direct
77.3%
Referral
2.9%
Social
0.1%
Paid
0.3%
Headcount Trend
Current headcount: ~1.8K