4 months ago
Paid Media Specialist
Quinnipiac University
Hamden, CT (On-site)Full time
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Paid Media Specialist
Hamden, CT (On-site)
Salary Not AvailableMid LevelFull time
Posted 4 months ago
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Job Summary
Drive paid media messaging and campaign optimization for Quinnipiac University programs.
- Must-have: Experience managing direct-response campaigns and enterprise CRM usage.
- Standout: Collaboration with student workers to ensure deadlines and quality.
Job Description
Responsibilities
- Work with marketing directors to identify the unique selling points of Quinnipiac University’s program offerings as compared to competing universities.
- Apply that knowledge to develop effective ad messaging that drives both clicks and requests for more information about Quinnipiac’s offerings.
- Monitor campaign budgets and performance on an ongoing basis across our main digital channels (Google, Facebook, and LinkedIn) to ensure campaigns are meeting specific targets.
- Create and/or update emails within our CRM and segment audiences to deliver the appropriate message at the right time to maximize engagement.
- Work with student employees to ensure that tasks are meeting necessary deadlines and a high level of quality.
- Other duties, as assigned by the manager.
Quinnipiac University
Quinnipiac University is located in Hamden and North Haven, Connecticut, less than two hours from New York City and Boston. Quinnipiac is a suburban campus comprised of 600 acres on three sites enrolling more than 10,000 undergraduate, graduate, law and medicine students.
Traffic Signals
Monthly Visitors
408.7K
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
50.8%
Direct
37%
Referral
10.1%
Social
1.6%
Paid
0.4%
Headcount Trend
Current headcount: ~3.4K
Marketing Team
Marketing Team Size
210 (6% of company)
Marketing Roles Posted (Last 30 Days)
1