4 weeks ago
VP of Marketing
Inhabit
Mason, OH (On-site)Full time
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VP of Marketing
Mason, OH (On-site)
Salary Not AvailableSenior Level10+ years expFull time
Posted 4 weeks ago
Job Summary
Own brand strategy and demand gen for Residential and Vacation divisions, guiding cross-brand messaging, KPI tracking, and executive-ready insights; lead multi-channel GTM, budget, and team leadership.
Job Description
Responsibilities
- Brand & Portfolio Strategy
- Serve as the steward for brand clarity and consistency across all Residential and Vacation brands while recognizing distinct audiences and value propositions.
- Guide messaging frameworks that clearly articulate how Inhabit solutions work together across the residential and vacation rental lifecycle (leasing, operations, distribution, risk, revenue).
- Balance near term performance needs with long term brand equity and platform adoption goals.
- Reposition brands as needed to be industry leading platforms and services utilizing AI to increase value for our customers.
- Maintain a coherent brand architecture across the Residential and Vacation portfolios, protecting each division's distinct positioning while presenting a unified Inhabit story to shared audiences.
- Demand Generation & Growth Marketing
- Own demand generation strategy across all Residential and Vacation brands and channels including paid search and social, organic, lifecycle, partner, events and trade shows, and sales assisted channels.
- Maintain full ownership of the marketing budget for both divisions, ensuring spend is allocated strategically across brands, channels, and initiatives to maximize pipeline and revenue impact.
- Define, track, and optimize against core performance KPIs, including but not limited to: Marketing Qualified Leads (MQL), Cost per Click (CPC), Customer Acquisition Cost (CAC), Funnel conversion rates across all channels and stages, Meetings booked and sales accepted leads, Monthly, quarterly, and annual revenue and pipeline contribution from marketing.
Requirements
- 10+ years of progressive marketing leadership experience, with significant responsibility for B2B SaaS. Experience leading teams in prop tech, multifamily or residential property management, travel tech, or vacation rental adjacent platforms is a plus.
- BA/BS Degree in Marketing, Communications, Advertising or equivalent; MBA desired
- Have directly led marketing strategy and a team of multidisciplinary marketing experts across paid media, partnerships, events and conferences, etc.
- Demonstrated ability to operate effectively in complex, matrixed organizations with multiple divisions, stakeholders, and brands.
- Data driven mindset with strong fluency in performance metrics, attribution, and ROI analysis.
- Exceptional communication skills, with the ability to influence at the executive level and align cross functional teams.
- Proven experience leading multi product, multi brand GTM strategies at scale is a plus
- Experienced with industry leading tech stack for reporting and decision making. Familiarity with the following tech stack and sales enablement tools encouraged:
- Salesforce or HubSpot
- Marketo
Benefits
- Competitive Pay
- Health Insurance: Medical, Dental, Vision and Prescription Plans
- Health Savings Accounts
- Flexible Spending Account
- Dependent Flexible Spending Account
- Critical Illness
- Accident
- Retirement Savings Plan (401K) with discretionary company match
- Short and Long Term Disability
- Company Paid $25,000.00 life insurance
Inhabit
1.7 Glassdoor
Inhabit is a software company serving the residential and vacation property management industries. It delivers best-in-class software solutions while fostering industry-leading innovation and collaboration. Powered by its diverse team of business leaders and industry experts, the company focuses on providing property management professionals more choice through its software ecosystems. Inhabit believes that property managers are central to the success of the residential and vacation housing markets and delivers products built to empower them, their investors, and communities. Inhabit’s private equity partners include Goldman Sachs Asset Management, Insight Partners, Greater Sum Ventures and PSG. These are committed to helping support the company’s commitment to property management software solutions. To learn more, visit Inhabit.com.
Founded in 2016
Knoxville, Tennessee, USA
2.6K employees (199 in marketing)
0% recommend to a friend
Marketing Team
Marketing Team Size
143 (5% of company)
Median Career Experience
17 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Craig D. Maness
VP, Leasing and Marketing
At the company for 1 year 7 months
Josh Phillips
Vice President Marketing, Residential GTM
At the company for 4 years 11 months
Chad Elmore
VP, Vacation Digital Marketing Services
At the company for 2 years 11 months
Jon Cornwell
Senior Director of Marketing
At the company for 3 years 5 months
Funding
Last Raise
Series Unknown, 1 years ago
Funding History
- Dec 2024Series Unknown
- Dec 2020Private Equity
- Jan 2019Seed
Traffic Signals
Monthly Visitors
10.5K
Monthly Google Ads Budget
$2.7M
Traffic Source Mix
Search
31.5%
Direct
53.8%
Referral
7.1%
Social
6%
Paid
1.3%
Headcount Trend
Current headcount: ~2.6K
Recent News
Links
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