3 days ago
Sr. Consultant, Marketing
Lincoln Financial
Radnor, PA (Hybrid)$97K/yr – $176K/yr
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Sr. Consultant, Marketing
Radnor, PA (Hybrid)
$97K/yr – $176K/yrSenior Level7+ years exp
Posted 3 days ago
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Job Summary
Own the end-to-end go-to-market marketing for Lincoln’s retirement services, turning value into compelling storytelling, assets and enablement while coordinating with sales, product and analytics to drive growth and retention.
- Lead development of marketing content and sales enablement assets
- Analyze campaign performance and provide actionable recommendations
Job Description
Responsibilities
- Develop and oversee the execution of complex and detailed go-to-market marketing strategies that effectively position, differentiate, and promote Lincoln’s capabilities with key audiences.
- Bring Lincoln’s retirement services value proposition to life through storytelling for use in new business and retention situations, as well as through sales and service collateral and industry promotion.
- Partner closely with sales, relationship management and distribution teams to understand market needs and identify and develop new marketing solutions that support business growth and client retention.
- Serve as a trusted marketing consultant to business stakeholders by providing guidance on messaging, positioning and effective communication of Lincoln's capabilities and differentiators.
- Lead the development of marketing content and sales enablement materials, including presentations, videos, digital experiences, collateral, emails, microsites and thought leadership assets.
- Identify opportunities to enhance and evolve how Lincoln's story is delivered in market, leveraging digital capabilities, new technologies and innovative approaches.
- Collaborate across marketing, sales, product, analytics and service teams to ensure alignment of messaging, strategy and execution.
- Analyze campaign, engagement and business performance metrics to evaluate effectiveness, identify trends and provide actionable recommendations to stakeholders.
- Monitor marketplace activity, competitive trends and field feedback to help refine messaging, marketing approaches and value proposition strategies.
- Support strategic growth initiatives by developing marketing concepts, campaigns and resources that drive measurable business outcomes.
Requirements
- 5 – 7+ Years of experience in B2B marketing, field marketing, sales enablement, product marketing or a related marketing discipline directly aligned to the specific responsibilities for this position
- 4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's) in business, marketing, or communications
- Experience developing and executing complex marketing plans and campaigns
- Strong written and verbal communication skills with the ability to translate complex concepts into compelling marketing narratives
Preferred
- Experience supporting institutional retirement, employee benefits, financial services or workplace solutions businesses
- Experience developing value propositions, messaging frameworks and sales enablement resources
- Strong presentation skills with demonstrated ability to influence at all levels of management through clear, informed and logical discussions/presentations
- Experience analyzing marketing performance metrics and communicating insights to leadership
- Proven ability to manage multiple priorities and deliver results in a fast-paced environment
- Demonstrated strength in relationship management, collaboration and strategic thinking
- Ability to read, analyze and interpret both internal and external documents such as general media/publications, professional journals, technical procedures, governmental regulations, policies, proposals, and standard operating procedures
- Evaluate trends in data or information
- Demonstrated ability to identify and recommend processes improvements
- Finds common ground and can gain collaboration among senior/executive management, colleagues and peers; can influence outcomes without directing or commanding
Benefits
- PTO/parental leave
- Competitive 401K and employee benefits
- Free financial counseling, health coaching and employee assistance program
- Tuition assistance program
- Work arrangements that work for you
- Effective productivity/technology tools and training
Lincoln Financial
Lincoln Financial (NYSE: LNC) helps people to confidently plan for their version of a successful future. We focus on identifying a clear path to financial security, with products including annuities, investments, life insurance, group protection, and retirement plan services.With our 120-year track record of expertise and integrity, millions of customers trust our solutions and service to help put their goals in reach. Your tomorrow. Our priority. For social media community guidelines: https://visit.lfg.com/4hJHCb2.Lincoln Financial Distributors, a broker-dealer, is the wholesale distribution organization of Lincoln Financial. Lincoln Financial is the marketing name for Lincoln National Corporation and its affiliates including The Lincoln National Life Insurance Company, Fort Wayne, IN, and Lincoln Life & Annuity Company of New York, Syracuse, NY. Lincoln FinancialSM affiliates, their distributors, and their respective employees, representatives and/or insurance agents do not provide tax, accounting or legal advice.
Traffic Signals
Monthly Visitors
2.5M
Monthly Google Ads Budget
$319.6K
Traffic Source Mix
Search
22%
Direct
71.8%
Referral
5.3%
Social
0.4%
Paid
0.4%
Headcount Trend
Current headcount: ~10.7K
Marketing Team
Marketing Team Size
380 (4% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$825M
Last Raise
$825M
Post IPO Equity, 11 months ago
Funding History
- Apr 2025Post IPO Equity • $825M