1 day ago
Growth Marketing Manager
OpenGov
Chicago, IL (On-site)Full time$110K/yr – $140K/yr
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Growth Marketing Manager
Chicago, IL (On-site)
$110K/yr – $140K/yrSenior Level8+ years expFull time
Posted 1 day ago
Top 1% of applicants do these two things.
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Job Summary
Own end-to-end GTM campaigns and campaign performance, translating insights into optimized, multi-channel programs.
- Lead multi-channel marketing programs and optimize performance.
- Develop messaging, enablement, and product-launch support to accelerate pipeline.
- Translate customer and competitive insights into clear value narratives and targeted campaigns.
Job Description
Responsibilities
- Build and launch integrated multi-channel campaigns (email, paid, webinars, social, events, content syndication) to drive qualified pipeline for targeted personas and accounts. Own performance tracking, reporting, and optimization based on results.
- Create compelling marketing content—emails, landing pages, ads, ebooks, customer stories, blogs—leveraging AI tools daily to scale production and test variations at speed.
- Develop GTM messaging and positioning informed by customer insights, Gong calls, sales feedback, and competitive intelligence. Create talk tracks, enablement decks, and messaging guides that translate complex capabilities into clear value statements.
- Define market segmentation, personas, and ICP insights that inform campaign targeting and messaging across all programs.
- Support ABM campaigns and nurture strategies using Marketo and Salesforce to engage prospects across the funnel.
- Stay plugged into government, market, and competitive trends to identify campaign opportunities and inform GTM strategy and decision-making.
- Lead end-to-end launch plans for new products and features—defining objectives, audience, messaging, tactics, timeline, and success metrics.
- Develop comprehensive enablement materials (pitch decks, one-pagers, battlecards, FAQs) to equip sales, customer success, and support teams on new capabilities.
- Coordinate internal comms, customer announcements, and field readiness to drive product adoption.
- Own campaign measurement and reporting—tracking pipeline contribution, engagement rates, conversion metrics, and ROI.
Requirements
- 8+ years of B2B or B2G marketing experience, ideally in SaaS or high-growth environments.
- Proven track record developing and executing multi-channel campaigns that drove measurable pipeline results.
- Strong writing and editing skills; provide examples of campaign copy, content, or messaging that moved the needle.
- Experience with or demonstrated ability to own product positioning, GTM strategy, launches, or messaging development.
- Hands-on proficiency with Marketo, Salesforce, and marketing automation; comfort with analytics and translating data into insights.
- AI-forward thinker: Comfortable using AI tools (Claude, Gemini, ChatGPT, etc.) daily to augment your work—scaling content creation, analysis, and decision-making.
- Analytical and strategic; able to synthesize customer insights, competitive intelligence, and market trends into clear, compelling narratives.
- Roll-up-your-sleeves operator; comfortable owning everything from strategy to execution across campaigns, content, and launches.
- Collaborative and adaptable; energized by cross-functional work, fast iteration, and ambiguity.
- Data-driven; demonstrate ability to measure, learn, and optimize based on results.
Preferred
- Experience in or passion for public sector, government, or B2G marketing.
- Hands-on experience with ABM tools, Guru, Aha, or Pendo.
- Background with win/loss analysis, competitive intelligence, or voice-of-customer research.
- Experience launching products or features end-to-end.
Benefits
- Comprehensive healthcare options for individuals and families
- Flexible vacation policy and paid company holidays
- 401(k) with company match
- Paid parental leave, wellness stipends, and HSA contributions
- Professional development and growth opportunities
- A collaborative office environment with weekly catered lunches
OpenGov
3.8 Glassdoor
Our mission is to power more effective and accountable government. Contact Us: https://opengov.com/contact-us/OpenGov is the leader in AI and ERP solutions for local and state governments in the U.S. More than 2,000 cities, counties, state agencies, school districts, and special districts rely on the OpenGov Public Service Platform to operate efficiently, adapt to change, and strengthen the public trust. Category-leading products include enterprise asset management, procurement and contract management, accounting and budgeting, billing and revenue management, permitting and licensing, and transparency and open data. These solutions come together in the OpenGov ERP, allowing public sector organizations to focus on priorities and deliver maximum ROI with every dollar and decision in sync. Learn more at OpenGov.com.
Founded in 2012
San Francisco, California, USA
960 employees (52 in marketing)
70% recommend to a friend
75% CEO approval
Traffic Signals
Monthly Visitors
1.5M
Monthly Google Ads Budget
$44.2K
Traffic Source Mix
Search
13.1%
Direct
73.1%
Referral
13.3%
Social
0.1%
Paid
0.3%
Headcount Trend
Current headcount: ~960
Marketing Team
Marketing Team Size
30 (3% of company)
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$178M
Last Raise
$50M
Series Unknown, 4 years ago
Funding History
- Feb 2022Series Unknown • $50M
- Sep 2019Series D • $51M
- Jan 2019Series Unknown