8 days ago
Associate Director of Marketing Strategy (Internal Applicants Only)
Rowan University
Glassboro, NJ (Unknown)Full time$118K/yr – $126K/yr
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Associate Director of Marketing Strategy (Internal Applicants Only)
Glassboro, NJ (Unknown)
$118K/yr – $126K/yrSenior Level10+ years expFull time
Posted 8 days ago
Job Summary
Own and lead the Marketing Strategy team to deliver integrated marketing plans, stakeholder engagement, and brand-aligned campaigns across the university, while guiding strategic planning, team development, and cross-functional collaboration.
- Lead and develop a high-performing Marketing Strategy team
- Drive integrated marketing plans and stakeholder-aligned recommendations
- Ensure brand standards and cross-department collaboration
Job Description
Responsibilities
- Lead, supervise, mentor, and evaluate the Marketing Strategy team; Oversee team workload, portfolio assignments, and stakeholder relationships to ensure consistent service and support across the university; Provide leadership related to strategic planning, stakeholder engagement, brand stewardship, and integrated marketing recommendations; Responsible for hiring, onboarding, coaching, performance management, professional development, and succession planning for assigned team members; Conduct performance evaluations, approve timesheets, and support employee development and training opportunities; Foster a collaborative, consultative, and service-oriented team culture.
- Lead the development of integrated marketing strategies and recommendations for colleges, schools, departments, and institutional initiatives; Guide the creation of marketing plans aligned with university goals, audience needs, and organizational priorities; Translate stakeholder goals and business needs into actionable marketing recommendations informed by research, audience insights, performance data, and competitive analysis; Develop marketing recommendations that support audiences throughout the full engagement journey, from awareness and consideration to conversion, retention, advocacy, and other desired outcomes; Promote strategic thinking, brand alignment, and marketing best practices across the Division of Marketing & Communication; Monitor industry trends and emerging best practices and apply insights to strategic recommendations.
- Serve as a senior point of contact for academic and administrative partners across the university; Build and maintain strong relationships with campus stakeholders to understand priorities, challenges, and opportunities; Lead strategic planning discussions and collaborate with the Marketing Project Management team during discovery and intake processes to align stakeholder goals, project scope, and execution requirements; Present strategic recommendations, marketing plans, and performance insights to stakeholders and leadership.
- Serve as a champion of the Rowan University brand and ensure marketing recommendations align with established brand strategy, positioning, messaging, voice, and visual identity standards; Guide stakeholders in applying brand standards and marketing best practices across campaigns, initiatives, and communications; Maintain visibility across assigned portfolios to ensure alignment with university priorities and marketing objectives; Ensure consistency in strategic recommendations, stakeholder engagement, and service delivery across the team; Support the ongoing adoption and evolution of the university's brand platform through stakeholder consultation and education.
- Partner closely with the Associate Director of Marketing Project Management and collaborate with creative, digital media, web, social media, communications, email marketing, analytics, and research teams to ensure alignment between strategy and execution; Serve as a bridge between campus stakeholders and marketing teams throughout the planning process; Support division-wide initiatives, strategic priorities, and special projects as assigned; Perform other duties as assigned.
Requirements
- Bachelor's degree from an accredited college or university.
- Minimum of 10 years of experience in marketing strategy, integrated marketing, stakeholder engagement, communications, enrollment marketing, or related functional areas.
- Minimum of 2–3 years of supervisory or team leadership experience.
- Minimum of 8 years of experience working within higher education marketing and communications, including experience partnering with academic and administrative stakeholders.
- Demonstrated experience developing strategic marketing plans and guiding integrated marketing initiatives.
- Strong understanding of audience segmentation, campaign planning, marketing analytics, market research, and brand strategy.
- Exceptional relationship-building, presentation, and communication skills.
- Demonstrated ability to influence stakeholders, build consensus, and navigate complex organizational environments.
- Strong organizational, analytical, and problem-solving skills.
Preferred
- Master's degree from an accredited college or university.
- Experience leading strategic planning, stakeholder engagement, marketing consultation, or client service functions.
- Experience supporting institution-wide initiatives and high-profile projects.
- Familiarity with enrollment marketing, reputation marketing, and brand strategy.
- Experience utilizing CRM, marketing automation, analytics, and project management platforms.
Benefits
- For internal applicants, benefits include: comprehensive NJ State health, dental and retirement benefits, extensive accrued time off/paid holidays, and tuition reimbursement for employee, spouse, and dependents to attend Rowan University, Glassboro. (Tuition reimbursement will apply to undergraduate degrees only for spouse and dependents).
Rowan University
Since its founding in 1923, Rowan University has evolved from a teacher preparation college to a bustling regional university that's ranked among the best public universities in the North by U.S. News and World Report. Today, Rowan's more than 19,000 students choose from more than 90 bachelor's degree programs, over 50 master's degree programs, nine doctoral programs and two professional programs. The university is one of just 56 institutions in the country with accredited programs in business, education, engineering and medicine.Rowan University will become a new model for higher education by being inclusive, agile, and responsive, offering diverse scholarly and creative educational experiences, pathways, environments, and services to meet the needs of all students; maintaining agility by strategically delivering organizational capacity across the institution; and responding to emerging demands and opportunities regionally and nationally.
Salaries
Posted range
$118K/yr – $126K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
221 (4% of company)
Median Career Experience
7 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$1.9M
Last Raise
$133.7K
Grant, 3 years ago
Funding History
- Jan 2023Grant • $133.7K
- Jul 2015Grant • $1.8M
Traffic Signals
Monthly Visitors
1.9M
Monthly Google Ads Budget
$407.3K
Traffic Source Mix
Search
41.4%
Direct
52.3%
Referral
5.2%
Social
0.4%
Paid
0.5%
Headcount Trend
Current headcount: ~6K
Recent News
Links
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