Own GTM planning and execution for product launches, seasonal campaigns, and loyalty initiatives.
Must-have: Proven experience leading cross-functional product marketing across retail, eCommerce, and merchandising.
Standout: Strong ability to translate product priorities into unified messaging and channel plans.

Job Description

Responsibilities

Go-To-Market Strategy & Launch Planning
Lead the marketing strategy, planning, and execution for product launches, seasonal collections, loyalty initiatives, new business initiatives, and promotional campaigns.
Translate product and business priorities into clear customer messaging and marketing plans.
Develop seasonal product marketing briefs that outline objectives, target audiences, messaging, and channel strategy. Ensure product priorities are reflected across all customer touchpoints including Arhaus.com, showrooms, catalogs, and marketing campaigns.
Partner with Product Development, Buying, and Merchandising teams to ensure products launch on time on Arhaus.com with accurate product information.
Continuously improve the product launch process in collaboration with eCommerce merchandising and Creative Operations.
Product Information & Training Strategy
Partner with Merchandising, Product Development and Retail Operations teams to build a scalable product information strategy that supports internal teams including Retail, eCommerce, B2B, and Customer Experience. Create tools and resources, including the development of product launch toolkits and messaging guides, to help front line teams confidently communicate product features and benefits.
Ensure customers have clear and accessible product information that highlights quality, craftsmanship, and key differentiators both online and in-store.
Be the Marketing point of contact in partnering with IT on technological solutions to improve information flow.
Retail Marketing Leadership
Develop and execute retail marketing strategies designed to increase store traffic, support new store openings, and drive engagement through local events and seasonal initiatives.
Partner with Retail Leadership and Visual Merchandising to ensure alignment between brand marketing campaigns and in-store experiences.
Create store marketing toolkits, signage, and localized programs that help stores deliver a consistent and compelling brand experience.
Cross-Functional Collaboration & Campaign Execution
Serve as the primary marketing lead for go-to-market initiatives, ensuring campaigns support business goals and customer needs.
Partner closely with Merchandising and Product Development to ensure product priorities are effectively represented in marketing campaigns and creative content.
Collaborate with cross-functional teams—including Creative, Brand Marketing, Growth Marketing, eCommerce, and business partners—to execute cohesive, high-impact launches across channels.
Team Leadership & Performance Management
Lead and develop a team responsible for GTM, product marketing, and retail marketing initiatives налич?
Foster a collaborative, high-performing, and agile team environment.
Establish and monitor campaign and launch performance metrics and KPIs.
Use performance insights to optimize future campaigns and marketing strategies.

Requirements

10+ years of marketing experience, including ownership of go-to-market strategy, product marketing, or retail/field marketing.
Experience in home furnishings, luxury retail, lifestyle, or design-driven brands strongly preferred.
Demonstrated ability to develop and execute marketing strategies across retail, eCommerce, and B2B channels.
Strong cross-functional leadership skills with the ability to align multiple teams around shared goals.
Experience partnering with PR, Social, Creative, and Digital teams to translate brand strategy into compelling campaigns.
Strategic mindset combined with the ability to execute and deliver measurable business impact.
Excellent organizational, communication, and project management skills.
Bachelor’s degree in Marketing, Communications, Business, or related field; MBA preferred

Preferred

Experience in home furnishings, luxury retail, lifestyle, or design-driven brands strongly preferred.

Arhaus

3.0 Glassdoor

Arhaus was founded in 1986 on a simple idea: Furniture and décor should be sustainably sourced, lovingly made, and built to last. Today, we partner with artisans around the world who share our vision, creating beautiful, heirloom-quality pieces that can be used - and loved - for generations.Our Commitment to the Earth - Through our Green Initiative, our artisan partners use sustainably sourced, reclaimed, and recycled materials as much as possible. From harvesting wood from mango trees that no longer produce fruit, to repurposing recycled copper, we take pride in giving new life to what would otherwise be discarded.Our Artisan Partners - We travel the globe, seeking out talented artisans whose time-honored techniques create beautifully unique, handcrafted works of art. From rug weavers in India to upholstery workshops in North Carolina, to families of master woodworkers in Italy and Mexico, our artisan partnerships span continents and generations.Our Pledge for Inclusion - We save a seat at the table for everyone, because we know with absolute certainty that diversity is what makes the world a beautiful, interesting place to live. Regardless of race, age, gender, or background - all are welcome here.Our Promise to the World - Giving back to our communities near and far has been at the heart if our mission since day 1. Today, we support a variety of organizations that share our vision for caring for the environment and improving the lives of those in need, including Habitat for Humanity, American Forests, Global Dental Relief, and the Small World.Connect with Arhaus!Facebook: https://www.facebook.com/ArhausInstagram: https://www.instagram.com/arhausPinterest: https://www.pinterest.com/arhausTwitter: https://twitter.com/arhaus

Founded in 1986

Hudson, Ohio, USA

1.9K employees (702 in marketing)

www.arhaus.com/pages/careers

50% recommend to a friend

62% CEO approval

Traffic Signals

Monthly Visitors

1.5M

Monthly Google Ads Budget

$503.6K

Traffic Source Mix

29.5%

Direct

59.7%

Referral

5.4%

Social

3.8%

Paid

1.4%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Team Size

112 (6% of company)

Median Career Experience

9.5 years

Median Tenure

5.2 years

People

HR / Recruitment

Kailey Rayz

Recruiter, Product & Brand - Corporate

At the company for 4 years 9 months

Marketing Leadership

Joyce Eid

Director, Content & Growth Marketing

At the company for 2 years 4 months

Lauren Paat

Director of Brand Storytelling

At the company for 8 years 7 months

Hannah Wickberg

Associate Director, PR, Partnerships & Experiential Marketing

At the company for 5 years 2 months

Jenna Rae H.

Associate Director - Marketing Creative Operations

At the company for 4 years 4 months

Funding

Total Funding

$150M

Last Raise

$120M

Post IPO Secondary, 3 years ago

Funding History

Aug 2023
Post IPO Secondary • $120M
Jun 2017
Debt Financing • $30M
Jan 2014
Private Equity

Recent News

Burlington, Urban Outfitters, Target, and Arhaus Stocks Trade Up, What You Need To Know

Nov 21, 2025 • Yahoo Finance

Arhaus Expands and Opens at Galleria Edina

Nov 20, 2025 • Midwest Design

What Catalysts Could Shift the Story for Arhaus Investors?

Nov 8, 2025 • Yahoo Finance

Responsibilities

Go-To-Market Strategy & Launch Planning
Lead the marketing strategy, planning, and execution for product launches, seasonal collections, loyalty initiatives, new business initiatives, and promotional campaigns.
Translate product and business priorities into clear customer messaging and marketing plans.
Develop seasonal product marketing briefs that outline objectives, target audiences, messaging, and channel strategy. Ensure product priorities are reflected across all customer touchpoints including Arhaus.com, showrooms, catalogs, and marketing campaigns.
Partner with Product Development, Buying, and Merchandising teams to ensure products launch on time on Arhaus.com with accurate product information.
Continuously improve the product launch process in collaboration with eCommerce merchandising and Creative Operations.
Product Information & Training Strategy
Partner with Merchandising, Product Development and Retail Operations teams to build a scalable product information strategy that supports internal teams including Retail, eCommerce, B2B, and Customer Experience. Create tools and resources, including the development of product launch toolkits and messaging guides, to help front line teams confidently communicate product features and benefits.
Ensure customers have clear and accessible product information that highlights quality, craftsmanship, and key differentiators both online and in-store.
Be the Marketing point of contact in partnering with IT on technological solutions to improve information flow.
Retail Marketing Leadership
Develop and execute retail marketing strategies designed to increase store traffic, support new store openings, and drive engagement through local events and seasonal initiatives.
Partner with Retail Leadership and Visual Merchandising to ensure alignment between brand marketing campaigns and in-store experiences.
Create store marketing toolkits, signage, and localized programs that help stores deliver a consistent and compelling brand experience.
Cross-Functional Collaboration & Campaign Execution
Serve as the primary marketing lead for go-to-market initiatives, ensuring campaigns support business goals and customer needs.
Partner closely with Merchandising and Product Development to ensure product priorities are effectively represented in marketing campaigns and creative content.
Collaborate with cross-functional teams—including Creative, Brand Marketing, Growth Marketing, eCommerce, and business partners—to execute cohesive, high-impact launches across channels.
Team Leadership & Performance Management
Lead and develop a team responsible for GTM, product marketing, and retail marketing initiatives налич?
Foster a collaborative, high-performing, and agile team environment.
Establish and monitor campaign and launch performance metrics and KPIs.
Use performance insights to optimize future campaigns and marketing strategies.

Requirements

10+ years of marketing experience, including ownership of go-to-market strategy, product marketing, or retail/field marketing.
Experience in home furnishings, luxury retail, lifestyle, or design-driven brands strongly preferred.
Demonstrated ability to develop and execute marketing strategies across retail, eCommerce, and B2B channels.
Strong cross-functional leadership skills with the ability to align multiple teams around shared goals.
Experience partnering with PR, Social, Creative, and Digital teams to translate brand strategy into compelling campaigns.
Strategic mindset combined with the ability to execute and deliver measurable business impact.
Excellent organizational, communication, and project management skills.
Bachelor’s degree in Marketing, Communications, Business, or related field; MBA preferred

Preferred

Experience in home furnishings, luxury retail, lifestyle, or design-driven brands strongly preferred.