SalaryGuide
SalariesCompaniesJobs
AboutPricingBlog
For Employers

Marketing jobs

3 marketing jobs

1 day ago

Customer Lifecycle Manager

Digi-Key Electronics

Bloomington, MN (Hybrid)Full time$78K/yr – $108K/yr
2 weeks ago

Supplier Marketing Intern

Digi-Key Electronics

Thief River Falls, MN (Hybrid)Full time$21/hr – $23/hr
2 weeks ago

Customer Lifecycle Manager

Digi-Key Electronics

Bloomington, MN (Hybrid)Full time$78K/yr – $108K/yr

Jobs by location

  • California
  • New York
  • Illinois
  • Texas
  • Massachusetts
  • Florida
  • New Jersey
  • Washington
  • Colorado
  • Virginia
  • Pennsylvania
  • Minnesota

Marketing jobs in the US

Marketing jobs in the US

3 jobs

Customer Lifecycle Manager

Digi-Key Electronics

Bloomington, MN (Hybrid)

$78K/yr - $108K/yrIn-houseFull-timeSenior level3+ years exp.
1 day ago

Supplier Marketing Intern

Digi-Key Electronics

Thief River Falls, MN (Hybrid)

$21/hr - $23/hrIn-houseFull-timeIntern/new grad
2 weeks ago

Customer Lifecycle Manager

Digi-Key Electronics

Bloomington, MN (Hybrid)

$78K/yr - $108K/yrIn-houseFull-timeMid level3+ years exp.
2 weeks ago
Digi-Key Electronics

Customer Lifecycle Manager

Bloomington, MN (Hybrid)

$78K/yr – $108K/yrSenior Level3+ years expFull time

Posted 1 day ago

  • Job
  • Salaries
  • People

Job Summary

Own end-to-end lifecycle programs from onboarding to win-back, partnering with analytics and MarTech to define audiences, test and optimize journeys, and drive retention and lifetime value.

  • Own lifecycle strategy with cross-functional coordination
  • Define objectives, KPIs, and reporting; translate results into optimizations
  • Collaborate with Analytics and Data teams to validate data and activation

Job Description

Responsibilities

  • Develop and manage customer lifecycle strategies across onboarding, engagement, first-to-second purchase, retention, reactivation, and win-back.
  • Maintain a lifecycle roadmap that prioritizes customer needs and opportunities to increase revenue, repeat purchase, digital adoption, retention, and customer lifetime value.
  • Identify gaps and opportunities across lifecycle stages and recommend programs to improve customer progression and engagement.
  • Lead the development and optimization of coordinated lifecycle programs across relevant marketing and customer touchpoints.
  • Define actionable customer audiences using lifecycle stage, account and customer attributes, engagement signals, digital behavior, purchase history, product interest, and value indicators.
  • Partner with Analytics, Data, and MarTech teams to validate audience definitions, data availability, and activation requirements.
  • Design differentiated journeys for prospects, first-time purchasers, active customers, at-risk customers, and lapsed customers.
  • Apply behavioral triggers, progressive profiling, personalization, and testing to improve journey relevance and performance.
  • Use customer, behavioral, transactional, and campaign data to identify lifecycle opportunities, friction points, and customer risks.
  • Define program objectives, KPIs, baselines, targets, and reporting requirements.

Requirements

  • Bachelor's Degree in Marketing, Business, or a related field
  • 3-4 years of experience in B2B eCommerce, distribution, manufacturing, technology, or another complex customer and product environment.
  • Experience with customer data platforms, customer segmentation, personalization, or journey orchestration.
  • Working knowledge of customer analytics and experience partnering with analysts or data scientists.
  • Experience using testing and measurement to improve customer journeys or retention programs.
  • Experience incorporating voice-of-customer or customer research into lifecycle strategies.
  • Excellent communication and collaboration skills, with experience influencing cross-functional teams.
  • Strong project management skills and ability to manage multiple priorities in a fast-paced environment.

Salaries

Posted range

$78K/yr – $108K/yr

Taken straight from the job posting.

See all Digi-Key Electronics salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.