4 days ago
VP, Brand Management
Marquee Brands
New York City, NY (Hybrid)Full time$170K/yr – $200K/yr
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VP, Brand Management
New York City, NY (Hybrid)
$170K/yr – $200K/yrSenior Level15+ years expFull time
Posted 4 days ago
Job Summary
Own the global brand strategy and growth for the vertical, leading strategic direction, cross-functional teams, licensing partnerships, and go-to-market execution across digital and offline channels.
- Build and lead strategic direction and growth across global markets.
- Drive partnerships, licensing, and multi-channel performance.
Job Description
Responsibilities
- Create and lead strategic direction of the brands, working with internal stakeholders to map out global product and category strategies that align with the brand’s identity and values.
- Lead the global growth strategy for the vertical, accelerating licensing revenue and EBITDA through strategic brand stewardship, best-in-class partner management, innovative product development, merchandising excellence, and coordinated go-to-market execution.
- Guide marketing and creative teams to deliver a unified brand voice and communication strategy to the consumer and support initiatives.
- Identify actionable growth opportunities by leveraging market data and insight.
- Collaborate and partner with Business Development to promote our brands, strategically grow market presence with new licensees, category diversification, enhanced distribution channels and global growth initiatives.
- Partner with business development on new licensing prospects with consumer insights, marketplace analysis, brand strategy decks and pitch decks.
- Ensure whitespace opportunities are prioritized and executed against.
- Strategically drive growth across digital channels, in partnership with the internal Digital Marketplace and licensee partner teams.
- Partner with Events and Partnership activities to drive new revenue streams.
- Partner with c-suite and business development on M&A activity as needed.
Requirements
- Bachelor’s Degree, Merchandising, Business Administration, or a related field preferred; or equivalent education
- 15+ years in a VP leadership role across buying, merchandising, brand management, or comparable experience in a multi-channel or online retail environment
- Track record of managing P&L performance ensuring disciplined financial management and profitability
- Experience managing a brand(s) across multiples licensees and global markets and/or strong understanding of a license model
- Prior experience with retail, licensing & wholesale business model
- Strong merchandising and product knowledge in Apparel, Footwear, Accessories, Hardgoods
- Proven ability to coach and develop talent
- Experience leading cross-functional teams
- Strategic thinker able to identify long-term opportunities and trends
- Excellent oral, written, and presentation skills, with prior experience working with senior executives
Benefits
- You'll enjoy coming to work because we have a refreshing company culture that is open, entrepreneurial and fun.
- Competitive salary and bonus structure
- Healthcare Benefits including dental and vision
- Flexible spending account (FSA) or health savings account (HSA)
- Short-term and Long-term disability
- Parental Leave
- Life insurance
- Pet Insurance
- Paid Vacation
- Action Days - two (2) fully paid “Marquee In Action" days each calendar year to dedicate your time to a charity or cause of your choice.
Marquee Brands
3.1 Glassdoor
Marquee Brands owns and manages a portfolio of established global brands across consumer products and channels from luxury goods to sports and active apparel. Marquee Brands team of professionals is focused on a commitment to drive organic growth through natural brand extensions, impactful marketing and direct consumer engagement. Our promise is to ensure our brands continue their storied success through relevant product, expanded retail distribution, and international growth all while continuing to be true to their founding message and origin.
Founded in 2014
New York, New York, USA
121 employees (53 in marketing)
38% recommend to a friend
Salaries
Posted range
$170K/yr – $200K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
41 (34% of company)
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$10M
Last Raise
$10M
Debt Financing, 5 years ago
Funding History
- Jun 2021Debt Financing • $10M
Traffic Signals
Monthly Visitors
12.9K
Traffic Source Mix
Search
26.4%
Direct
45.9%
Referral
4.7%
Social
21.1%
Paid
1.7%
Headcount Trend
Current headcount: ~122