Own the creative video ads pipeline across Pacagen’s paid channels, turning strategy into scalable production and influencer collaborations that meet brand objectives.

Oversee video ad development and influencer collaborations across Facebook/Instagram, TikTok, and YouTube.
Stay ahead of social video trends and rapidly prototype new creative ideas and formats.
Coordinate with the team on creative needs and present strategy for campaigns.

Job Description

Responsibilities

Work with the rest of the team to brainstorm and develop new, creative approaches for advertising that meet Pacagen’s objectives and goals.
Oversee development of video content and ads for all Pacagen’s paid channels using best practices for each platform, including Facebook/Instagram, TikTok, and Youtube.
Manage large influencer collaborations.
Proactively stay on top of trends/best practices for social video platforms and develop new creative ideas and approaches.
Create, edit, and resize video & still ads for different platforms as needed.
Communicate with the entire team on different creative needs.
Present ideas on creative strategy and campaigns.

Requirements

BS or BA in any field. But a proven track-record of high performance.
Basic knowledge of Adobe Premiere Pro and After Effects. Or the willingness to learn them quickly.
Basic knowledge of Adobe Creative Cloud (Photoshop, Illustrator, Lightroom).
Ability to work independently and in a team environment.
Track record of high-quality work.
Comfortable working in a fast-paced environment.
Clear communication skills.
Ability to multitask and adhere to deadlines.
Doesn’t take good enough for an answer.
Constantly trying to improve themselves.

Pacagen

We create science-backed products that help thousands of families conquer cat, dog, and dust mite allergens.

Founded in 2023

19 employees (6 in marketing)

pacagen.com

Traffic Signals

Monthly Visitors

171.7K

Monthly Google Ads Budget

$27.8K

Traffic Source Mix

42.6%

Direct

41.6%

Referral

5.4%

Social

8.8%

Paid

1.4%

Headcount Trend

Current headcount: ~20

Marketing Team

Marketing Team Size

4 (21% of company)

Responsibilities

Work with the rest of the team to brainstorm and develop new, creative approaches for advertising that meet Pacagen’s objectives and goals.
Oversee development of video content and ads for all Pacagen’s paid channels using best practices for each platform, including Facebook/Instagram, TikTok, and Youtube.
Manage large influencer collaborations.
Proactively stay on top of trends/best practices for social video platforms and develop new creative ideas and approaches.
Create, edit, and resize video & still ads for different platforms as needed.
Communicate with the entire team on different creative needs.
Present ideas on creative strategy and campaigns.

Requirements

BS or BA in any field. But a proven track-record of high performance.
Basic knowledge of Adobe Premiere Pro and After Effects. Or the willingness to learn them quickly.
Basic knowledge of Adobe Creative Cloud (Photoshop, Illustrator, Lightroom).
Ability to work independently and in a team environment.
Track record of high-quality work.
Comfortable working in a fast-paced environment.
Clear communication skills.
Ability to multitask and adhere to deadlines.
Doesn’t take good enough for an answer.
Constantly trying to improve themselves.