1 month ago
CRM Specialist
Fabletics
El Segundo, CA (Hybrid)Full time$80K/yr – $90K/yr
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CRM Specialist
El Segundo, CA (Hybrid)
$80K/yr – $90K/yrMid Level2+ years expFull time
Posted 1 month ago
Job Summary
Own end-to-end multichannel CRM campaigns from concept to live execution, drive testing and optimization, and coordinate cross-functional delivery and QA to hit targets.
- Lead multi-channel campaigns and A/B testing pipeline
- Manage cross-functional delivery and QA before go-live
- Analyze performance against benchmarks and report insights
Job Description
Responsibilities
- Responsible for coordinating multichannel campaigns (email, SMS, and Mobile App) from concept to successful execution.
- Create an ongoing A/B testing pipeline, report results, and assess performance.
- Optimize and improve campaign performance by evaluating key trends, reporting metrics, and comparing metrics to benchmark results.
- Brief creative team on marketing direction for assets.
- Project manage cross-functional teams to ensure assets are delivered on time.
- Own the QA process before going live to ensure correct content and setup.
- Track competitor landscape and industry developments to advise the team on delivering a best-in-class mobile/email experience that meets customers' and business needs.
Requirements
- 2-4 years of experience in CRM (email, SMS, and Mobile App).
- Experience with testing, segmentation, personalization, and marketing automation techniques.
- Strong data analytics skills to understand and optimize the performance of campaigns.
- True attention to detail to ensure campaigns are delivered to the highest quality standards and are hitting their targets.
- Strong communication and project managing skills to work with various stakeholders.
- Enthusiasm, reactivity, ability, and energy to operate in a fast-paced environment.
- Experience using Emarsys or a similar CRM suite at an advanced level.
Preferred
- Ideal candidate brings foundational AI literacy, including experience using generative AI tools, and a proactive mindset to experiment with new technologies to drive productivity and innovation.
Benefits
- Hybrid Work Schedule*
- Discretionary Paid Time Off*
- Summer Fridays*
- Healthcare Plans
- Employee Discounts
- 401k
- Annual Bonus Program
- Equity Program*
- And More
Fabletics
4.4 Glassdoor
Fabletics is the largest digitally native active lifewear brand in the world. By fusing style-centric designs with high-performance technology, Fabletics is an active lifestyle brand known to inspire confidence in all through the fit and feel of luxury active lifewear at an accessible price. Fabletics has evolved activewear beyond the gym into every walk of life, guided by its foundational belief that everyone and every body deserves to look and feel their best. Fabletics has also expanded its offerings with premium scrubs offering our medical professionals value and comfort and a revolutionary shapewear line, YITTY.oFacebook: https://www.facebook.com/fableticsoInstagram: https://www.instagram.com/fabletics/oPinterest: https://pinterest.com/fableticsoTwitter: https://twitter.com/fableticsoYouTube: http://www.youtube.com/fableticsUSA: http://www.fabletics.comCanada: http://www.fabletics.caGermany: http://www.fabletics.deSpain: http://www.fabletics.esFrance: http://www.fabletics.frUK: http://www.fabletics.co.ukNetherlands: http://www.fabletics.nl
Founded in 2013
El Segundo, California, USA
1.5K employees (281 in marketing)
85% recommend to a friend
89% CEO approval
Salaries
Posted range
$80K/yr – $90K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
184 (13% of company)
Median Career Experience
10 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
5
People
Marketing Leadership
Jessica Cheu
Senior Executive Assistant to Chief Marketing Officer
At the company for 2 years 10 months
Ryan Heller
Chief Marketing Officer
At the company for 16 years 5 months
Adrian Rohr
Vice President Marketing, CRM
At the company for 8 years 8 months
Thomas Rennier
Head of Video - Growth Marketing
At the company for 5 years
Traffic Signals
Monthly Visitors
9.2M
Monthly Google Ads Budget
$487.8K
Traffic Source Mix
Search
27.9%
Direct
63.2%
Referral
5.2%
Social
2.7%
Paid
0.8%
Headcount Trend
Current headcount: ~1.5K