6 months ago
Senior Product Manager, Advertising Integrations
Best Buy
Minneapolis, MN (Remote)Full time$112K/yr – $198K/yr
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Senior Product Manager, Advertising Integrations
Minneapolis, MN (Remote)
$112K/yr – $198K/yrSenior Level8+ years expFull time
Posted 6 months ago
Job Summary
Drive end-to-end programmatic supply platform for Best Buy Ads, leading integrations, optimization, and cross-functional delivery.
- Own the strategy, roadmap, and execution for Best Buy Ads’ programmatic supply platform (OpenRTB, Prebid, S2S, SPO).
- Must-have: 8+ years product management delivering platform or infrastructure products.
- Standout: Experience coordinating with multiple partners (GAM, Magnite, PubMatic, The Trade Desk) and cross-functional teams.
Job Description
Responsibilities
- Own the strategy, roadmap, and execution for Best Buy Ads’ programmatic supply platform, including OpenRTB integrations, Prebid, server-to-server connections, and supply path optimization (SPO) across onsite and offsite inventory.
- Lead integrations with SSPs and supply partners (e.g., Magnite, Google Ad Manager, PubMatic) and collaborate with Yield and Ad Operations teams to configure and scale Deal IDs, Private Marketplaces (PMPs), and Programmatic Guaranteed partnerships.
- Serve as the subject matter expert on programmatic supply and auction dynamics, ensuring interoperability across DSP demand sources, retail media partners, and publisher environments.
- Partner with Yield, Data Science, and Ad Operations to optimize auction mechanics, pricing, and monetization pathways, improving revenue performance and advertiser outcomes.
- Lead product feed and catalog integrations that power dynamic product advertising across programmatic, search, social, and other offsite media channels, ensuring accuracy, freshness, and scale.
- Define and execute the roadmap for server-to-server event delivery (CAPI-style integrations) across major advertising platforms including Google, Meta, The Trade Desk, TikTok, Yahoo, and other retail media and demand partners.
- Collaborate with engineering and product teams to enable dynamic creative optimization, product-level targeting, and feed-driven ad formats across onsite and offsite campaigns.
- Build and manage integrations across the broader advertising ecosystem including: Media platforms (Google, Meta), Publishers and CTV environments (Roku, NBCU, CNET, Unity), DSPs and SSPs (The Trade Desk, Magnite, PubMatic)andData and identity platforms (Acxiom, Epsilon, identity providers)
- Manage strategic vendor relationships and act as the primary liaison between internal engineering, product, and external advertising platform partners.
- Partner cross-functionally across Product, Engineering, Yield, Data Science, and Business teams to deliver best-in-class retail media advertising capabilities.
Requirements
- 8+ years of product management experience delivering platform, API, or infrastructure products, including both 0→1 product launches and scaled platform ownership.
- 3+ years of experience working directly with programmatic advertising technologies, including DSPs, SSPs, exchanges, and publisher monetization platforms.
- 3+ years of experience integrating with advertising platforms and APIs such as Google, Meta, GAM, The Trade Desk, or similar partner ecosystems.
- 3+ years of experience working with ad servers, campaign APIs, and measurement frameworks across onsite or offsite media environments.
- Bachelor’s Degree in Computer Science, Data Science, Business or other related field.
Preferred
- Proven ability to translate complex business requirements into clear product requirements and technical specifications for engineering teams.
- Strong understanding of programmatic auction mechanics, supply path optimization, deal structures (PMP, PG, Deal ID), and monetization workflows.
- Demonstrated success managing complex cross-functional initiatives and external platform partnerships.
Benefits
- We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.
- Competitive pay
- Generous employee discount
- Financial savings and retirement resources
- Support for your physical and mental well-being
Best Buy
3.6 Glassdoor
At Best Buy, our purpose is to enrich lives through technology. We do that by leveraging our unique combination of tech expertise and human touch to meet our customers’ everyday needs, whether they come to us online, visit our stores or invite us into their homes. With over 1,000 stores and more than 90,000 employees in the United States and Canada, we solve key human needs in the areas of productivity, security, health, entertainment, connectivity, and more. We’re a community of courageous change-makers, ambitious collaborators, and inspiring friends. Whether it’s working as a Geek Squad Agent, an in-store advisor, or in our corporate office, we offer each other support and prepare for what might come next. We wake up every morning so we can do our part in shaping the future of a changing world. Together, we raise the bar for what’s possible and dream up new solutions to problems we’ve never encountered. We master innovative skills that we didn’t know were within grasp and turn everyday interactions into human connections built to last. If change motivates you, if technology inspires you — we’re here for you. Tomorrow works here™.
Founded in 1966
Richfield, Minnesota, US
73K employees (3,120 in marketing)
60% recommend to a friend
35% CEO approval
Salaries
Posted range
$112K/yr – $198K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
2,119 (3% of company)
Median Career Experience
15 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
8
People
HR / Recruitment
Marketing Leadership
Jennie Weber
Chief Marketing Officer
At the company for 20 years 10 months
Erik Jensen
Senior Vice President Marketing / Loyalty & Membership
At the company for 19 years 2 months
Ellie Taylor
VP, Marketing Integration and Creative Strategy
At the company for 8 years 2 months
Ajay Sravanapudi
VP, Media and Marketing Technology
At the company for 1 year 3 months
Traffic Signals
Monthly Visitors
101.6M
Monthly Google Ads Budget
$4M
Traffic Source Mix
Search
34.7%
Direct
58.3%
Referral
4.1%
Social
1.4%
Paid
1.3%
Headcount Trend
Current headcount: ~72.9K