Responsibilities

• Lead digital marketing accounts, including client communication, meetings, priorities, timelines, follow-up, and day-to-day project momentum
• Translate client goals into clear cross-channel plans across SEO/AEO, paid media, CRO, content, analytics, reporting, nurture, retargeting, and related workstreams
• Coordinate internal team members, contractors, and specialists to keep strategy, execution, deliverables, and client goals aligned
• Evaluate performance, identify what is working or underperforming, and turn data/specialist input into clear client-facing recommendations
• Prepare, review, and present reporting tied to performance, lead quality, pipeline, conversion, and business outcomes
• Identify blockers, gaps, risks, opportunities, and strategic adjustments before they become larger account issues
• Contribute thinking around AI, AEO, and the changing search/discovery landscape
• This role is focused on client leadership, project management, and cross-channel strategy, not hands-on platform execution.

Requirements

• 5+ years of experience in digital marketing project management, account strategy, growth marketing, client strategy, or a similar client-facing role
• Experience leading client accounts or marketing programs across multiple digital channels
• Strong understanding of B2B marketing, longer sales cycles, lead quality, nurture, pipeline influence, and revenue-focused marketing
• Working knowledge of SEO/AEO, paid search, LinkedIn, paid social, retargeting, CRO, content, email nurture, analytics, and reporting
• Ability to manage specialists, contractors, timelines, priorities, deliverables, and accountability without needing to personally execute inside every platform
• Strong client communication, presentation, organization, project leadership, strategic thinking, and follow-up skills
• Comfortable working in a fast-moving agency environment with multiple clients
• Actively uses AI tools and understands how AEO, AI search visibility, and search behavior are evolving

Preferred

• Experience in healthcare, SaaS, technology, manufacturing, professional services, or other complex B2B categories
• Experience with tools like HubSpot, GA4, Looker Studio, SEMrush, Google Search Console, Google Ads, LinkedIn Ads, or CallRail
• Agency experience managing multiple client accounts
• Experience improving reporting, client communication, or account strategy processes