5 days ago
Senior Manager, CRM Revenue Expansion
Babbel
New York City, NY (Hybrid)Full time$110K/yr – $126K/yr
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Senior Manager, CRM Revenue Expansion
New York City, NY (Hybrid)
$110K/yr – $126K/yrSenior Level5+ years expFull time
Posted 5 days ago
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Job Summary
Own the CRM growth strategy and lead global journeys that drive conversions and lifetime value across upsell, cross-sell, and win-back programs.
- Lead and optimize client-facing lifecycle campaigns across channels
- Run a data-driven testing program to continuously improve performance
Job Description
Responsibilities
- Own the CRM growth strategy, set the vision for upsell, cross-sell, and win-back, and make it happen globally.
- Build journeys customers love, from first idea to full launch, driving conversions and LTV at every stage.
- Run the engine, manage the campaign calendar and turn results into sharp insights that shape what we do next.
- Test, learn, repeat, run A/B tests, trust the data, and never stop optimizing.
- Make every message land, partner with creative, product, and international teams so it feels right everywhere, for everyone.
Requirements
- At least 5 years of CRM experience in a high-volume, revenue-focused role; experience in a B2C subscription-based tech company is a plus
- A test-and-learn mindset: you embrace new tools and AI to drive meaningful process improvements, and you treat iteration — including failure — as part of the path to step-change results
- A strong understanding of international markets and corresponding customer behaviors
- Hands-on experience building and optimizing upsell-focused email, in-app, and push marketing campaigns
- Fluency with ESPs like Salesforce, Emarsys, Braze, or Customer.io
- Strong understanding of CRM best practices and global compliance regulations (CAN-SPAM, CASL, GDPR) across regions
- Proficient in email-specific HTML/CSS, liquid/scripting logic, SQL querying, and building advanced segments
- Experience with BI platforms like Looker, Tableau, Google Analytics, and Amplitude to track performance and refine strategy
- A data-first mindset, you interpret results, spot trends, and make recommendations based on campaign performance
- Proficiency with A/B and multivariate testing methodologies
Benefits
- Join a global company with purpose
- Competitive compensation, PTO, benefits
- Have an Impact on Babbel's product, company, and learners
- Career growth and skill development
Babbel
3.7 Glassdoor
Driven by the purpose of creating mutual understanding through language, Babbel has been building digital language learning products for consumers and businesses since 2007. The Babbel app helps people connect and communicate across cultures, whether for travel, friendship, or career advancement. Based on a deep knowledge of how language learning is most effective, Babbel aims to make learners conversational as fast as possible. And it works: Studies from institutions like Michigan State University, Yale University and the City University of New York demonstrate the efficacy of Babbel's language learning methods. Millions of language learners agree.Babbel's secret sauce is the blend of true expertise, understanding of how humans learn, and the latest technology. With more than 60,000 lessons across 15 languages hand-crafted by experts, the learner experience constantly adapts through behaviour analysis to provide high quality interactive content that makes understanding a new language easy, from Spanish to Indonesian.Because Babbel is for everyone, its team reflects this diversity. From headquarters in Berlin and New York, Babbelonians from more than 80 nationalities represent the backgrounds and perspectives that make humans unique. With over 25 million subscriptions sold and an industry-leading retention rate, Babbel creates genuine connections with users worldwide.
Founded in 2007
Berlin, Berlin, DEU
1.1K employees (156 in marketing)
73% recommend to a friend
66% CEO approval
Traffic Signals
Monthly Visitors
3.9M
Traffic Source Mix
Search
42.6%
Direct
52.5%
Referral
2.8%
Social
1.2%
Paid
0.8%
Headcount Trend
Current headcount: ~1.2K
Marketing Team
Marketing Team Size
120 (11% of company)
Median Career Experience
9 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Nicole Labo
Vice President, Growth Marketing
At the company for 4 years 7 months
Filipe Santos, EMBA
Head of SEO
At the company for 1 year 3 months
Eve Falk
Senior Customer Marketing Manager, Babbel for Business
At the company for 1 year 2 months
Yun Jung Harada
Senior Growth Marketing Manager, B2B Worldwide
At the company for 3 years 6 months
Funding
Total Funding
$33.3M
Last Raise
$22M
Series C, 11 years ago
Funding History
- Jul 2015Series C • $22M
- Mar 2013Series B • $10M
- Jan 2009Grant • $1.3M