Own Rett-focused consumer and caregiver marketing, shaping messaging, DTC TV, and speaker programs while aligning with field education and MLR guidance.

Clarify ownership of brand strategy, messaging, and ROI-driven programs for caregivers and families.
Lead the caregiver speaker program end to end, from selection and content to effectiveness analysis.
Coordinate cross-functional marketing with FSE and medical/legal review to deliver a compliant, patient- and caregiver-centric experience.

Job Description

Responsibilities

Lead the development and execution of consumer and caregiver marketing initiatives, including core messaging, direct-to-consumer (DTC) television advertising, and educational materials designed to inform, support, and empower families within the Rett community.
Oversee the caregiver speaker program, including speaker identification, onboarding, and management; development of compliant, engaging speaker content; and ongoing evaluation and optimization of program effectiveness.
Ensure caregiver speaker materials and presentations are scientifically accurate, compliant, and aligned with brand strategy, with a strong emphasis on clarity, empathy, and patient- and caregiver-focused storytelling.
Serve as the primary marketing liaison to the Family Support Educator (FSE) team, ensuring alignment between consumer marketing initiatives and field-based educational efforts to deliver a cohesive and consistent caregiver experience.
Directs the development of strategic marketing programs for inclusion into brand plan, determines metrics for program success, and evaluates performance against metrics including contributions to the development and evolution of message strategy based upon in-depth analytics and ROI analysis.
Manages within the established the US promotions budget for assigned products.
Represents the department as a member of cross-functional project teams providing guidance, insight, and recommendations relative to the goals and objectives of the Marketing function to ensure strategic alignment medical education messaging across groups.
Monitors and ensures that all Medical Legal Review (MLR) processes are followed, and all programs are compliant with legal guidance and corporate policies.
Implements the brand strategy for products and product lines. Develops and delivers presentations as needed to commercial management and other internal groups. Monitors progress of plans and recommends adjustments, as necessary.
Develops and maintains strong external relationships with Advocacy groups, physician speakers and Rett caregivers and families.

Requirements

Bachelor’s degree in marketing, health care, life science; master’s degree preferred.
Targeting 10+ years of progressively responsible experience in pharmaceutical or biotech Marketing.
5+ years in a product manager role strongly desired.
Rare Disease experience is highly desirable, with requirement of understanding specialty therapeutics addressing significant unmet medical needs.
Strong Biopharmaceutical brand management experience and demonstrated track record of success.
Proficient in marketing and media tactics directed towards HCPs and caregivers.
Proficient at effectively prioritizing goals and coordinating resources to achieve those goals.
Demonstrated ability to interface/collaborate with other departments as necessary to achieve goals.
Significant travel required; ability to travel up to 50% of time during peak launch time periods.

Preferred

5+ years in a product manager role strongly desired.
Launch experience and commercialization of new products preferred.
Master’s degree preferred.

Benefits

What we offer US-based Employees: - Competitive base, bonus, new hire and ongoing equity packages
Medical, dental, and vision insurance
Employer-paid life, disability, business travel and EAP coverage
401(k) Plan with a fully vested company match 1:1 up to 5%
Employee Stock Purchase Plan with a 2-year purchase price lock-in
15+ vacation days
13 -15 paid holidays, including office closure between December 24th and January 1st
10 days of paid sick time
Paid parental leave benefit
Tuition assistance

Acadia Pharmaceuticals Inc.

3.1 Glassdoor

At Acadia, our mission is to turn scientific promise into meaningful innovation that makes the difference for underserved neurological disorders and rare disease communities around the world. Our commercial portfolio includes FDA-approved treatments for Parkinson's disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advancements with a robust and diverse pipeline that includes mid- to late-stage programs in Alzheimer's disease psychosis and Lewy body dementia psychosis, along with early-stage programs that address other unmet patient needs.

Founded in 1993

San Diego, California, USA

921 employees (54 in marketing)

Acadia.com

43% recommend to a friend

49% CEO approval

Traffic Signals

Monthly Visitors

35.6K

Traffic Source Mix

36.9%

Direct

49.4%

Referral

5.5%

Social

7.3%

Paid

0.7%

Headcount Trend

Current headcount: ~921

Marketing Team

Marketing Team Size

52 (6% of company)

Median Career Experience

20 years

Median Tenure

3.5 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Aine Scibelli

Sr. Director Consumer Marketing

At the company for 1 year

Kristin S.

Director, Marketing Rare Disease

At the company for 3 years 6 months

Clement H.

Associate Director, Regional Marketing Liaison

At the company for 1 year 2 months

Marc Haskins, MBA

Associate Director, Regional Marketing Liaison, Rare Disease

At the company for 1 year 3 months

Funding

Total Funding

$811.7M

Last Raise

$287.5M

Post IPO Equity, 6 years ago

Funding History

Sep 2019
Post IPO Equity • $287.5M
Nov 2018
Post IPO Equity • $316.2M
Jan 2013
Post IPO Equity • $86.4M

Recent News

ACADIA Pharmaceuticals Q3 2025 Earnings Call Highlights

Nov 15, 2025 • MSN

How ACADIA Pharmaceuticals Inc. stock performs after earnings - July 2025 Weekly Recap & Real-Time Chart Pattern Alerts

Nov 14, 2025 • newser.com

Shareholders Shouldn’t Be Too Comfortable With ACADIA Pharmaceuticals' (NASDAQ:ACAD) Strong Earnings

Nov 13, 2025 • simplywall.st

Responsibilities

Lead the development and execution of consumer and caregiver marketing initiatives, including core messaging, direct-to-consumer (DTC) television advertising, and educational materials designed to inform, support, and empower families within the Rett community.
Oversee the caregiver speaker program, including speaker identification, onboarding, and management; development of compliant, engaging speaker content; and ongoing evaluation and optimization of program effectiveness.
Ensure caregiver speaker materials and presentations are scientifically accurate, compliant, and aligned with brand strategy, with a strong emphasis on clarity, empathy, and patient- and caregiver-focused storytelling.
Serve as the primary marketing liaison to the Family Support Educator (FSE) team, ensuring alignment between consumer marketing initiatives and field-based educational efforts to deliver a cohesive and consistent caregiver experience.
Directs the development of strategic marketing programs for inclusion into brand plan, determines metrics for program success, and evaluates performance against metrics including contributions to the development and evolution of message strategy based upon in-depth analytics and ROI analysis.
Manages within the established the US promotions budget for assigned products.
Represents the department as a member of cross-functional project teams providing guidance, insight, and recommendations relative to the goals and objectives of the Marketing function to ensure strategic alignment medical education messaging across groups.
Monitors and ensures that all Medical Legal Review (MLR) processes are followed, and all programs are compliant with legal guidance and corporate policies.
Implements the brand strategy for products and product lines. Develops and delivers presentations as needed to commercial management and other internal groups. Monitors progress of plans and recommends adjustments, as necessary.
Develops and maintains strong external relationships with Advocacy groups, physician speakers and Rett caregivers and families.

Requirements

Bachelor’s degree in marketing, health care, life science; master’s degree preferred.
Targeting 10+ years of progressively responsible experience in pharmaceutical or biotech Marketing.
5+ years in a product manager role strongly desired.
Rare Disease experience is highly desirable, with requirement of understanding specialty therapeutics addressing significant unmet medical needs.
Strong Biopharmaceutical brand management experience and demonstrated track record of success.
Proficient in marketing and media tactics directed towards HCPs and caregivers.
Proficient at effectively prioritizing goals and coordinating resources to achieve those goals.
Demonstrated ability to interface/collaborate with other departments as necessary to achieve goals.
Significant travel required; ability to travel up to 50% of time during peak launch time periods.

Preferred

5+ years in a product manager role strongly desired.
Launch experience and commercialization of new products preferred.
Master’s degree preferred.

Benefits

What we offer US-based Employees: - Competitive base, bonus, new hire and ongoing equity packages
Medical, dental, and vision insurance
Employer-paid life, disability, business travel and EAP coverage
401(k) Plan with a fully vested company match 1:1 up to 5%
Employee Stock Purchase Plan with a 2-year purchase price lock-in
15+ vacation days
13 -15 paid holidays, including office closure between December 24th and January 1st
10 days of paid sick time
Paid parental leave benefit
Tuition assistance