Responsibilities

• Marketing Strategy – Develop and execute comprehensive marketing strategies, across all appropriate channels, including product positioning, messaging, and launch plans, that align with product and business goals.
• Market Research & Analysis – Conduct or facilitate market research to understand customer needs, market trends, and the competitive environment. Use research and insights to inform product positioning.
• Product Positioning & Messaging – Define and articulate product value propositions, ensuring that they differentiate, and resonate with the target audience. Develop clear and compelling messaging that communicates the benefits and features of the product.
• Sales Enablement – Create and deliver sales enablement materials, such as product demos, presentations, data sheets, battle cards, to support the sales team in effectively communicating product value to customers.
• Content Development – Collaborate with internal and external content development teams, SMEs and key stakeholders to develop high-quality content that drives engagement throughout the funnel.
• Product Launches – Plan and execute product launches, including coordinating with cross-functional teams, developing launch timelines, and ensuring that all marketing and sales activities are aligned.
• Customer Engagement- Gather feedback from customers, identify key pain points, and develop strategies to improve customer satisfaction and product adaptation.
• Performance & Tracking – Monitor performance of product marketing initiatives, analyzing key metrics, such as adoption, market share, revenue growth, and customer satisfaction. Provide regular reporting and insights to key stakeholders with recommendations for improvements.