Own and govern the brand strategy, consumer insights, and cross-functional execution while building and leading a brand-marketing team that translates consumer data into strategic initiatives.

Define and steward the brand framework, governance, and identity across touchpoints
Drive consumer research, analytics, and collaboration with Marketing, Merchandising, Product, and E‑commerce
Coach a high-performing team to deliver strategic thinking and brand outcomes

Job Description

Responsibilities

Brand Strategy & Governance: Develop and maintain the brand's strategic framework, including positioning, architecture, voice, and visual identity guidelines. Establish and lead a brand governance process to ensure consistency across all consumer touchpoints.
Consumer Insights & Analytics: Serve as the internal expert on our target consumer. Champion consumer research and leverage data analytics to uncover actionable insights that inform brand strategy, product innovation, and marketing communications.
Cross-Functional Leadership: Partner with and influence leaders across Marketing, Merchandising, Product Development, and E-commerce to ensure brand strategies are effectively integrated and executed.
Coaching & Development: Build and lead a small, high-performing team of brand marketers. Foster a culture of strategic thinking, consumer obsession, and collaboration.

Requirements

Archetype: The Brand Guardian. A strategic, consumer-obsessed leader who balances long-term brand building with the commercial needs of the business.
8-10+ years of progressive experience in brand management or brand marketing and 3 years of people management experience.
Proven experience in a CPG (Consumer Packaged Goods) or omni-channel retail environment where brand is a key driver of the business.
Demonstrated success in developing and implementing brand architecture, positioning, and identity systems for a major consumer brand.
Experience leading consumer research (qualitative and quantitative) and translating insights into effective brand strategies.
Leadership Style: A highly collaborative and influential leader, skilled at building consensus and driving alignment across different functions. They are a compelling storyteller who can articulate a clear and inspiring vision for the brand.

PETCO Animal Supplies Stores, Inc.

PETCO Animal Supplies Stores, Inc. is a ranching company based out of 9125 REHCO RD, San Diego, California, United States.

Founded in 1991

San Diego, California, USA

11 employees (1 in marketing)

Headcount Trend

Current headcount: ~13

Marketing Team

Marketing Team Size

1 (9% of company)

Marketing Roles Posted (Last 30 Days)

Marketing jobs

Sr Manager, Brand Management & Own Brand Packaging

Sr Director, Brand & Creative

Director, Brand & Social Media

Sr. Director, Integrated & Seasonal Marketing

All marketing roles in the US

All marketing roles in the US

Sr Manager, Brand Management & Own Brand Packaging

Sr Director, Brand & Creative

Director, Brand & Social Media

Sr. Director, Integrated & Seasonal Marketing

Sr Manager, Brand Management & Own Brand Packaging

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

PETCO Animal Supplies Stores, Inc.

Headcount Trend

Marketing Team

Recent News

All marketing roles in the US

All marketing roles in the US

Sr Manager, Brand Management & Own Brand Packaging

Sr Director, Brand & Creative

Director, Brand & Social Media

Sr. Director, Integrated & Seasonal Marketing

Sr Manager, Brand Management & Own Brand Packaging

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

PETCO Animal Supplies Stores, Inc.

Headcount Trend

Marketing Team

Recent News